Exam 3: Ethics & Social Responsibility
Exam 1: An Overview of Marketing142 Questions
Exam 2: Strategic Planning for Competitive Advantage174 Questions
Exam 3: Ethics & Social Responsibility118 Questions
Exam 4: The Marketing Environment141 Questions
Exam 5: Developing a Global Vision160 Questions
Exam 6: Consumer Decision Making180 Questions
Exam 7: Business Marketing196 Questions
Exam 8: Segmenting and Targeting Markets208 Questions
Exam 9: Decision Support Systems and Marketing Research202 Questions
Exam 10: Product Concepts206 Questions
Exam 11: Developing and Managing Products172 Questions
Exam 12: Marketing Channels and Supply Chain Management203 Questions
Exam 13: Retailing166 Questions
Exam 14: Marketing Communications and Advertising241 Questions
Exam 15: Public Relations, Sales Promotion, and Personal Selling186 Questions
Exam 16: Pricing Concepts233 Questions
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Novartis created the Novartis Research Institute for Tropical Diseases in Singapore.The institute is unique because it is a not-for-profit organization that focuses on the discovery of new drugs for the treatment of neglected diseases,such as dengue fever and tuberculosis.Not only is this good business,it is also:
(Multiple Choice)
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Girls between the ages of 8 and 15 are one of the growing markets for high-end shoe manufacturers,and podiatrists say the trend is leading to many stylish young girls with grown-up foot problems.Shoe manufacturers who develop and market adult-styled shoes to this group are not operating at a(n)_____ responsibility level of the pyramid of corporate social responsibility.
(Multiple Choice)
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The newest theory in social responsibility is called sustainability.Explain what this means.
(Essay)
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When writing codes of ethics,businesses must ensure their codes deal with every possible situation.
(True/False)
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A recent study of marketing professionals found their ethical judgments were influenced by several factors.List four of these factors.How do these factors contribute to the ethical environment of a marketing organization?
(Essay)
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At which level of the pyramid of corporate social responsibility must a business "play by the rules"?
(Multiple Choice)
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For every home built by Habitat for Humanity,Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family.At first Whirlpool gave the appliances with no promotion,then Whirlpool began talking about its philanthropy in its advertising campaigns.Is this unethical behavior according to the pyramid of social responsibility?
(Essay)
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Ethical development can be thought as having three levels.The most basic,childlike level is the _____ stage.
(Multiple Choice)
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Which of the following is an argument used to support corporate social responsibility (CSR)?
(Multiple Choice)
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After the Civil War,the U.S.military was ordered to the American West to remove the Indians from large tracts of land and confine them to reservations.While this practice may seem ethically wrong to us today,U.S.soldiers fought hard to prevent the Indians from disobeying the law as written by the federal government.Even though some were sympathetic to the Indian's plight,most of them adhered to a _____ view of ethical behavior and strove to perform their duty as directed by the law.
(Multiple Choice)
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People who believe that ethical truths depend on the individuals or groups holding them are referred to as:
(Multiple Choice)
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Which ethical theory compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes,thus allowing one to determine the severity of the situation and to create the best possible solution according to others' experiences?
(Multiple Choice)
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Which of the following could be a stakeholder of a corporation?
(Multiple Choice)
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Since 2002,General Mills through sales of its Cheerios brand cereal has donated over $2.0 million to First Book,a national nonprofit organization dedicated to giving new books to children from low-income families,through the Spoonfuls of Stories program.General Mills is engaged in:
(Multiple Choice)
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Every year,Hudson & Lane,a law office,donates $5,000 to a local school or charity.Is this an example of cause-related marketing?
(Multiple Choice)
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The six modes of social control are less important today due to the globalization of the world.
(True/False)
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