Question 1

Which of the following is not a part of the front matter?

Accepted Answer

A)  introduction 
B)  title fly 
C)  table of contents 
D)  abstract/executive summary 
E)  list of illustrations 
A)  introduction 
B)  title fly 
C)  table of contents 
D)  abstract/executive summary 
E)  list of illustrations

Question 2

Plagiarism is derived from a Latin word for:

Accepted Answer

A)  paper taking 
B)  plain theft 
C)  kidnapping a Roman citizen's slave 
D)  kidnapping paper thoughts 
E)  copying others' words 
A)  paper taking 
B)  plain theft 
C)  kidnapping a Roman citizen's slave 
D)  kidnapping paper thoughts 
E)  copying others' words

Question 3

Research reports are grouped into three major sections: title, letter of transmittal, results and ending.

Accepted Answer

A) True 
 B)False

Question 4

If you were asked to orally present the conclusions of a research project, you would:

Accepted Answer

A)  practice your presentation 
B)  identify and analyze your audience 
C)  determine the key points 
D)  make sure your graphs are ethical 
E)  all of the above 
A)  practice your presentation 
B)  identify and analyze your audience 
C)  determine the key points 
D)  make sure your graphs are ethical 
E)  all of the above

Question 5

Titles should be very brief because the main purpose of titles is to identify one report from another.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is NOT a figure?

Accepted Answer

A)  graph 
B)  chart 
C)  map 
D)  picture 
E)  table 
A)  graph 
B)  chart 
C)  map 
D)  picture 
E)  table

Question 7

Online information is so prevalent and often common sense, so it is okay to use information from Web sites without referencing the information used.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is NOT listed in your book as a question you need to answer before you start writing a report?

Accepted Answer

A)  How long do I have to write the report? 
B)  Who is my secondary audience? 
C)  What does your audience need to know? 
D)  What is your purpose? 
E)  What message do you want to communicate? 
A)  How long do I have to write the report? 
B)  Who is my secondary audience? 
C)  What does your audience need to know? 
D)  What is your purpose? 
E)  What message do you want to communicate?

Question 9

The letter of transmittal is used:

Accepted Answer

A)  instead of delivering the document 
B)  to deliver the document 
C)  to deliver the document to a client outside the firm 
D)  to deliver the document within the firm 
E)  only when the document is transmitted electronically 
A)  instead of delivering the document 
B)  to deliver the document 
C)  to deliver the document to a client outside the firm 
D)  to deliver the document within the firm 
E)  only when the document is transmitted electronically

Question 10

If appropriate, materials such as data collection forms or actual computer printouts should be included in the:

Accepted Answer

A)  printout section of the report 
B)  table of computer printouts 
C)  list of illustrations 
D)  appendix 
E)  list of forms 
A)  printout section of the report 
B)  table of computer printouts 
C)  list of illustrations 
D)  appendix 
E)  list of forms

Question 11

In a marketing research report, recommendations should:

Accepted Answer

A)  always be included 
B)  never be included 
C)  be included if agreed upon by the researcher/client 
D)  be carefully edited 
E)  be based on familiarity with the client 
A)  always be included 
B)  never be included 
C)  be included if agreed upon by the researcher/client 
D)  be carefully edited 
E)  be based on familiarity with the client

Question 12

A visual has been constructed to show the steps that will be taken to accomplish the merger between two companies. Which of the following visuals would best show the different steps and how they are related?

Accepted Answer

A)  pie chart 
B)  picture 
C)  histogram 
D)  flow diagram 
E)  table 
A)  pie chart 
B)  picture 
C)  histogram 
D)  flow diagram 
E)  table

Question 13

It is often very helpful, when preparing the research report to:

Accepted Answer

A)  use a #2 pencil 
B)  write for the common reader and answer all possible questions 
C)  assume the role of the reader and ask: "What's in it for me?" 
D)  follow a previously written report carefully 
E)  make sure the report makes sense to you as the sender 
A)  use a #2 pencil 
B)  write for the common reader and answer all possible questions 
C)  assume the role of the reader and ask: "What's in it for me?" 
D)  follow a previously written report carefully 
E)  make sure the report makes sense to you as the sender

Question 14

Title pages should always have the Roman numeral "I" at the bottom of the page.

Accepted Answer

A) True 
 B)False

Question 15

Which SPSS command would you use to create a bar chart?

Accepted Answer

A)  CHART; BAR 
B)  GRAPHS; BAR 
C)  BAR; GO 
D)  CHART; BAR; GO 
E)  FORMAT; BAR CHART 
A)  CHART; BAR 
B)  GRAPHS; BAR 
C)  BAR; GO 
D)  CHART; BAR; GO 
E)  FORMAT; BAR CHART

Question 16

Limitations:

Accepted Answer

A)  should be acknowledged but in the appendix 
B)  should be acknowledged, and a statement should be made as to how they impact the results 
C)  should not be acknowledged as they take credibility away from the findings 
D)  should not exist in a thorough report 
E)  should be included in the conclusions section of the report, if at all 
A)  should be acknowledged but in the appendix 
B)  should be acknowledged, and a statement should be made as to how they impact the results 
C)  should not be acknowledged as they take credibility away from the findings 
D)  should not exist in a thorough report 
E)  should be included in the conclusions section of the report, if at all

Question 17

A memo of transmittal is used to release or deliver the document to an organization for which you are not a regular employee.

Accepted Answer

A) True 
 B)False

Question 18

The body of the report does not contain the:

Accepted Answer

A)  conclusions 
B)  executive summary 
C)  introduction 
D)  results 
E)  method 
A)  conclusions 
B)  executive summary 
C)  introduction 
D)  results 
E)  method

Question 19

Which of the following is acceptable in a marketing research report table of contents?

Accepted Answer

A)  letter of authorization numbered with Arabic numerals 
B)  introduction pages are not numbered 
C)  executive summary listed with Arabic numerals 
D)  the table of contents page should be listed 
E)  title page not listed 
A)  letter of authorization numbered with Arabic numerals 
B)  introduction pages are not numbered 
C)  executive summary listed with Arabic numerals 
D)  the table of contents page should be listed 
E)  title page not listed

Question 20

The purpose of the oral presentation is to succinctly present the information and to provide an opportunity for questions and discussion.

Accepted Answer

A) True 
 B)False

Which of the following is not a part of the front matter?

Plagiarism is derived from a Latin word for:

Research reports are grouped into three major sections: title, letter of transmittal, results and ending.

If you were asked to orally present the conclusions of a research project, you would:

Titles should be very brief because the main purpose of titles is to identify one report from another.

Which of the following is NOT a figure?

Online information is so prevalent and often common sense, so it is okay to use information from Web sites without referencing the information used.

Which of the following is NOT listed in your book as a question you need to answer before you start writing a report?

The letter of transmittal is used:

If appropriate, materials such as data collection forms or actual computer printouts should be included in the:

In a marketing research report, recommendations should:

A visual has been constructed to show the steps that will be taken to accomplish the merger between two companies. Which of the following visuals would best show the different steps and how they are related?

It is often very helpful, when preparing the research report to:

Title pages should always have the Roman numeral "I" at the bottom of the page.

Which SPSS command would you use to create a bar chart?

Limitations:

A memo of transmittal is used to release or deliver the document to an organization for which you are not a regular employee.

The body of the report does not contain the:

Which of the following is acceptable in a marketing research report table of contents?

The purpose of the oral presentation is to succinctly present the information and to provide an opportunity for questions and discussion.

Introduction to Marketing Research

The Marketing Research Process

The Marketing Research Industry

Defining the Problem and Determining Research Objectives

Research Design

Using Secondary Data and Online Information Databases

Standardized Information Sources

Observation, Focus Groups, and Other Qualitative Methods

Survey Data-Collection Methods

Measurement in Marketing Research

Designing the Questionnaire

Determining How to Select the Sample

Determining the Size of a Sample

Data Collection in the Field, Nonresponse Error, and Questionnaire Screening

Basic Data Analysis: Descriptive Statistics

Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means

Testing for Differences Between Two Groups or Among More Than

Determining and Interpreting Associations Among Variables

Regression Analysis in Marketing Research

Filters

Exam 20: The Marketing Research Report: Preparation and Presentation

Which of the following is not a part of the front matter?

Plagiarism is derived from a Latin word for:

Research reports are grouped into three major sections: title, letter of transmittal, results and ending.

If you were asked to orally present the conclusions of a research project, you would:

Titles should be very brief because the main purpose of titles is to identify one report from another.

Which of the following is NOT a figure?

Online information is so prevalent and often common sense, so it is okay to use information from Web sites without referencing the information used.

Which of the following is NOT listed in your book as a question you need to answer before you start writing a report?

The letter of transmittal is used:

If appropriate, materials such as data collection forms or actual computer printouts should be included in the:

In a marketing research report, recommendations should:

A visual has been constructed to show the steps that will be taken to accomplish the merger between two companies. Which of the following visuals would best show the different steps and how they are related?

It is often very helpful, when preparing the research report to:

Title pages should always have the Roman numeral "I" at the bottom of the page.

Which SPSS command would you use to create a bar chart?

Limitations:

A memo of transmittal is used to release or deliver the document to an organization for which you are not a regular employee.

The body of the report does not contain the:

Which of the following is acceptable in a marketing research report table of contents?

The purpose of the oral presentation is to succinctly present the information and to provide an opportunity for questions and discussion.

Introduction to Marketing Research

The Marketing Research Process

The Marketing Research Industry

Defining the Problem and Determining Research Objectives

Research Design

Using Secondary Data and Online Information Databases

Standardized Information Sources

Observation, Focus Groups, and Other Qualitative Methods

Survey Data-Collection Methods

Measurement in Marketing Research

Designing the Questionnaire

Determining How to Select the Sample

Determining the Size of a Sample

Data Collection in the Field, Nonresponse Error, and Questionnaire Screening

Basic Data Analysis: Descriptive Statistics

Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means

Testing for Differences Between Two Groups or Among More Than

Determining and Interpreting Associations Among Variables

Regression Analysis in Marketing Research

Filters