Exam 11: Designing the Questionnaire

The organization of a questionnaire can cause respondents to stop answering questions.

Which of the following questions shows poor wording?

When developing a questionnaire in a foreign language, the questionnaire should be created first in the foreign language rather than in the researcher's native language.

To maintain objectivity, clients should not be involved in the questionnaire design process. Once the research objectives are defined, it is up to the researcher to next provide the final research report.

Transition questions include "skip" questions that determine which question, or set of questions, will be asked next.

One of the functions of the questionnaire is that it serves as the tool for standardizing questions and response choices so that every respondent responds to identical stimuli.

"Would you say you never think about the warranty when buying a major electronic device?" is a properly worded question for a marketing research questionnaire.

Which of the following is NOT true of leading questions?

Diane Dowdy is an assistant project director at ABC Research. Diane has completed designing a questionnaire to be given to college students for a client and she is now in the process of coding the questionnaire. Two of the questions are: "What is your classification?" ___ Freshman ___ Sophomore ___ Junior ___ Senior "Which on-campus activities would you say are your 'favorites?' (Check all that apply)___ Varsity sports ___ Greek life ___ Stand-up comedy ___ Campus concerts How should Diane code the above two questions?

One reason to disguise the true sponsor of a survey is to prevent alerting competitors to the survey.