Question 1

_________ is the process of improving the amount of traffic to a website by improving the ranking of the site in search engine results pages (SERPs).

Accepted Answer

Search engine optimi

Question 2

Which of the following is a top-level domain (TLD) for personal websites?

Accepted Answer

A) .net 
B) .edu 
C) .me 
D) .mil 
A) .net 
B) .edu 
C) .me 
D) .mil

Question 3

List the ways in which a website can be promoted and marketed to reach its target audience.

Accepted Answer

After testing the webpages and correctin

Question 4

Which of the following is a Google search algorithm?

Accepted Answer

A) Falcon 
B) Nightingale 
C) Peacock 
D) Penguin 
A) Falcon 
B) Nightingale 
C) Peacock 
D) Penguin

Question 5

A website is a passive marketing tool; it serves no purpose if no one knows it is available on the web.

Accepted Answer

A) True 
 B)False

Question 6

CASE Critical Thinking Questions
Case 11-1
Edward has developed an online grocery shopping site. He wishes to increase its search engine optimization (SEO). Optimizing a website involves editing the content and HTML code in the webpage to increase its relevant keywords and to remove barriers to the page indexing functions of search engines.
For effective SEO, Edward should _____.

Accepted Answer

A) research the keywords used by competitors 
B) overuse keywords in meta descriptions 
C) develop multiple links that lead to pages on other websites 
D) exceed 200 characters in the description meta tag 
A) research the keywords used by competitors 
B) overuse keywords in meta descriptions 
C) develop multiple links that lead to pages on other websites 
D) exceed 200 characters in the description meta tag

Question 7

The .biz top-level domain (TLD) name is preferred for educational institutions.

Accepted Answer

A) True 
 B)False

Question 8

In a meta tag, the _____ attribute identifies the type of information in the content attribute.

Accepted Answer

A) class 
B) name 
C) alt 
D) src 
A) class 
B) name 
C) alt 
D) src

Question 9

Which of the following statements is true of domain names?

Accepted Answer

A) A domain name is the Internet Protocol (IP) address of a website. 
B) A common domain name can make it easier for visitors to find webpages. 
C) A short domain name makes it more memorable. 
D) A domain name with hyphens is easier to pronounce. 
A) A domain name is the Internet Protocol (IP) address of a website. 
B) A common domain name can make it easier for visitors to find webpages. 
C) A short domain name makes it more memorable. 
D) A domain name with hyphens is easier to pronounce.

Question 10

Critical Thinking Questions Case 11-2
Andy intends to register his own domain name on the Internet for a minimal cost per year. Before he selects and registers a domain name, he should make sure it represents his business. Also, he should brainstorm and make a list of the top five keywords or phrases that best describe his business.
Andy wishes to use a domain name that will be easier to remember for his webpage visitors. For this purpose, he should use _____.

Accepted Answer

A) a long domain name 
B) a domain name that is case sensitive 
C) a short and concise domain name 
D) a domain name with a minimum of 4 hyphens 
A) a long domain name 
B) a domain name that is case sensitive 
C) a short and concise domain name 
D) a domain name with a minimum of 4 hyphens

Question 11

The .gov top-level domain (TLD) name is restricted for use by the United States military.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following can be used to host a website?

Accepted Answer

A) An application protocol (AP) address 
B) An Internet service provider (ISP) 
C) An Internet protocol (IP) address 
D) An application service translator (AST) 
A) An application protocol (AP) address 
B) An Internet service provider (ISP) 
C) An Internet protocol (IP) address 
D) An application service translator (AST)

Question 13

Robots can read text on images, so providing keywords within the alt text of images is not necessary.

Accepted Answer

A) True 
 B)False

Question 14

Explain the concept of meta tags with examples.

Accepted Answer

The  meta  tag name derives from the wor

Question 15

Although a domain name is registered, an Internet service provider (ISP) will host the website on its own web server.

Accepted Answer

A) True 
 B)False

Question 16

T he meta tag allows a user to specify the author, a description, and keywords for a webpage through the use of the _____ attributes.

Accepted Answer

A) desc and name 
B) key and content 
C) name and content 
D) content and desc 
A) desc and name 
B) key and content 
C) name and content 
D) content and desc

Question 17

Match between columns
                        Premises: This is the most common method used to transfer website files and folders to a web server.
This is a registered service mark of the U.S. Department of Commerce.
This is used to connect to the Internet and can also be used as a website host.
Every time a new webpage is created or an existing webpage is modified, it is run through this tool to check the document for errors.
These programs browse the web and index and organize their findings, which are stored in a database.
Google uses this search algorithm to generate its search results page.
This tool lets a web developer know how well a Google robot can access a webpage.
The local files of a website are transferred to this machine so that it is accessible to the world.
This is the preferred encoding standard for webpages, email, and other applications.
This is responsible for managing and coordinating the Domain Name System (DNS) so that every Internet address is unique, and so that all users of the Internet can find valid addresses.

Accepted Answer

The Answer of Internet Corporation for Assigned Names and Numbers is...

Question 18

A(n) _________ means that any person or entity can register with the domain name.

Accepted Answer

open TLD,open top-le

Question 19

The _____ File Transfer Protocol (FTP) client software is available for several OS platforms, including Windows, Mac, and Linux.

Accepted Answer

A) SmartFile 
B) FileVector 
C) RealFile 
D) FileZilla 
A) SmartFile 
B) FileVector 
C) RealFile 
D) FileZilla

Question 20

Identify the website that is operated by the Internet Corporation for Assigned Names and Numbers (ICANN) to provide information to the public regarding Internet domain name registration services.

Accepted Answer

A) InterNIC 
B) iThenticate 
C) InterQuartile 
D) Interpol 
A) InterNIC 
B) iThenticate 
C) InterQuartile 
D) Interpol

_________ is the process of improving the amount of traffic to a website by improving the ranking of the site in search engine results pages (SERPs).

Which of the following is a top-level domain (TLD) for personal websites?

List the ways in which a website can be promoted and marketed to reach its target audience.

Which of the following is a Google search algorithm?

A website is a passive marketing tool; it serves no purpose if no one knows it is available on the web.

The .biz top-level domain (TLD) name is preferred for educational institutions.

In a meta tag, the _____ attribute identifies the type of information in the content attribute.

Which of the following statements is true of domain names?

The .gov top-level domain (TLD) name is restricted for use by the United States military.

Which of the following can be used to host a website?

Robots can read text on images, so providing keywords within the alt text of images is not necessary.

Explain the concept of meta tags with examples.

Although a domain name is registered, an Internet service provider (ISP) will host the website on its own web server.

T he meta tag allows a user to specify the author, a description, and keywords for a webpage through the use of the _____ attributes.

A(n) _________ means that any person or entity can register with the domain name.

The _____ File Transfer Protocol (FTP) client software is available for several OS platforms, including Windows, Mac, and Linux.

Identify the website that is operated by the Internet Corporation for Assigned Names and Numbers (ICANN) to provide information to the public regarding Internet domain name registration services.

Introduction to the Internet and Web Design

Building a Webpage Template With Html5

Enhancing a Website With Links and Images

Applying Css Styles to Webpages

Responsive Design: Designing for Mobile Devices

Creating a Form on a Web

Improving Web Design With New Page Layouts

Creating Tables and Forms

Integrating Audio and Video

Creating Interactivity With Social Media and Javascript

Maintaining a Website

Appendix: Html Special Feature 1 Attracting Visitors to Your Web Site

Filters

Exam 11: Publish and Promote a Website

_________ is the process of improving the amount of traffic to a website by improving the ranking of the site in search engine results pages (SERPs).

Which of the following is a top-level domain (TLD) for personal websites?

List the ways in which a website can be promoted and marketed to reach its target audience.

Which of the following is a Google search algorithm?

A website is a passive marketing tool; it serves no purpose if no one knows it is available on the web.

The .biz top-level domain (TLD) name is preferred for educational institutions.

In a meta tag, the _____ attribute identifies the type of information in the content attribute.

Which of the following statements is true of domain names?

The .gov top-level domain (TLD) name is restricted for use by the United States military.

Which of the following can be used to host a website?

Robots can read text on images, so providing keywords within the alt text of images is not necessary.

Explain the concept of meta tags with examples.

Although a domain name is registered, an Internet service provider (ISP) will host the website on its own web server.

T he meta tag allows a user to specify the author, a description, and keywords for a webpage through the use of the _____ attributes.

A(n) _________ means that any person or entity can register with the domain name.

The _____ File Transfer Protocol (FTP) client software is available for several OS platforms, including Windows, Mac, and Linux.

Identify the website that is operated by the Internet Corporation for Assigned Names and Numbers (ICANN) to provide information to the public regarding Internet domain name registration services.

Introduction to the Internet and Web Design

Building a Webpage Template With Html5

Enhancing a Website With Links and Images

Applying Css Styles to Webpages

Responsive Design: Designing for Mobile Devices

Creating a Form on a Web

Improving Web Design With New Page Layouts

Creating Tables and Forms

Integrating Audio and Video

Creating Interactivity With Social Media and Javascript

Maintaining a Website

Appendix: Html Special Feature 1 Attracting Visitors to Your Web Site

Filters