Exam 6: Improving a Design

When critiquing a masthead, you should consider ____.

The appearance of elements on a page is more important than the way the elements are arranged.

In the accompanying figure, inside the large letter C , a ____ hides the line from the object box surrounding the graphic of the family.

When designing a publication, the best approach is to choose a few key elements that convey the message, then feature those items prominently.

In the accompanying figure, item 3 is the Crop button.

A(n) ____________________ balance uses white space to balance the positioned objects, and is more dynamic and informal.

In the accompanying figure, the title of the newsletter was originally behind the graphic of the children causing the letter C to not appear. To fix this, the designer selected Creative Parent and clicked the ____ button.

A(n) ____________________ is an arrangement of text and graphics that provide important information about a publication.

When designing publications, art work and text are considered independently of each other.

Case James Lim asks his colleague, Georgia Morris, to evaluate a publication he is working on for a client. He hopes that feedback will help make improvements to the publication. James is not very sensitive, but still prefers if the critique is given ____.

In the accompanying figure, item 2 is the Send Backward button.

To insert a pull quote, click the Insert tab, then click the ____________________ button in the Building Blocks group.

In a(n) ____________________ balance, objects are placed equally relative to an imaginary vertical line.

The ____ occurs approximately 3/8 from the top of the page.

What are some considerations when critiquing a publication created by another designer?

The optical center of a page is also known as the zero point.

In the accompanying figure, item 1 is used to _____.

Using symmetrical balance will make your publication seem more dynamic and informal.

Advertisements are often used to defray costs in a publication. What are some ways the publisher can help make the ads attractive to readers? What determines ad cost?