Exam 17: Learn the basic concepts of business intelligence (BI)systems

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Refer to the table above.What is the lift for Drug B being purchased given that Drug A has been purchased?

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The combination of a data mart structure with a data warehouse architecture is known as an ________ data warehouse.

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Reports that rely on the most current data when they are prepared are called ________ reports.

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What is data mining application?

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Business Intelligence (BI)reporting systems can analyze data using standard SQL.

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In a common form of RFM analysis,customers with an R score of 5 are in the 20% of customers who have the most recent orders.

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The metadata maintained by a reporting system database describes all of the following except ________.

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Most data mining techniques are simple and easy to use.

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Business Intelligence (BI)reporting systems can do which of the following operations?

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What are Business Intelligence (BI)systems?

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The "R" in RFM analysis stands for ________.

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Which of the following is a common unsupervised data mining technique?

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In market basket analysis,support is defined as the probability that two items will be purchased together.

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Why is operational data sometimes unusable for Business Intelligence purposes?

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A data warehouse database differs from an operational database because ________.

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Business Intelligence (BI)systems fall into which of the following categories?

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Problematic data are called ________.

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________ is a way of analyzing and ranking customers based on their purchasing patterns.

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An extract,transform,and load (ETL)system obtain data from ________,external data,and other internal data.

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A data warehouse is a database system that has data and programs for,as well as personnel specialized in,BI processing.

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