Exam 3: Planning a Successful Web Site: Part I

_______ frequently is used as an extremely effective, low-bandwidth alternative to video.

Which of the following psychographic characteristics explain why visitors might want to access your website?

_______ should be chunked, whenever possible, for scannability.

Which of the following might be secondary goals for a B2C e-commerce website?

Each underlying page at a website should provide a(n) ____________________ back to the website's home page, as shown in the accompanying figure.

The term _______ is generally used to indicate the page website visitors see when they click an external link, such as an advertisement or search result.

After identifying your website's goals, the next step is to determine the website's ____________________.

_______ is/are the result(s) you want your website to accomplish within a specific time frame.

The answer to the Who? question should be evident throughout a website through use of corporate logos, a contact link, and copyright notices.

A linear/tutorial website structure organizes and presents webpages in a random order.

A home page hyperlink provides keyword search capability for the website's pages. _________________________

An underlying page should include most of the same _______ elements as its home page.

To determine your target audience's wants, needs, and expectations, you should ask and answer a variety of questions in a process called a(n) _______.

Critical Thinking Questions Case 3-2 As a professional web designer, you have been invited to speak to the web design class at a local high school. After your presentation to the class, you conduct a short Q&A session with the students. During the Q&A session, a student asks why images are so commonly used on webpages. You tell the class that webpage images, such as photographs, clip art, illustrations, and diagrams _______.

Which of the following website structures allows visitors to choose any other webpage from the home page according to their interests or inclinations?

Which of the following are part of the website development process?

A _______ website structure organizes webpages in a specific order.

One-page websites are highly appropriate for content-heavy websites.

After creating your website, there is no need to continually gather feedback from your target audience; the initial profile is sufficient to maintain the website's content.