Exam 3: Designing a Newsletter

Critical Thinking Questions Case 3-1 As the administrative assistant to the director of human resources at your company, you have just been assigned the task of creating a monthly employee newsletter. Which of the following planning tasks should be first on your newsletter to-do list?

Publisher accepts most file formats from popular word processing programs and text editors.

Coupons are often widely distributed as large printed documents through mail, magazines, newspapers, and newsletters.

A sidebar contains text that is considered to be vital to the understanding of the main text.

What should you consider when choosing sources for a research topic?

The ____ command removes any previous cropping or resizing.

Which of the following are purposes of a newsletter in terms of its benefits and advantages?

How do you decide about options for the layout and printing?

A ____ refers to text in a single text box or a chain of linked text boxes.

Critical Thinking Questions Case 3-2 You are the sales manager for a training company. Your company uses a monthly newsletter to market its services to clients by keeping clients up-to-date on using current technologies and informing clients about emerging technologies. You are meeting with your administrative assistant to plan next month's newsletter. Your administrative assistant presents a story based on her online research about an emerging technology of great interest to your client base. After you read the story, your first task should be to ____.

A newsletter's scope and appeal is generally narrower than a newspaper.

When deciding how many graphics are too many to use, a graphic designer usually believes that remembering more than ____ graphics after an arm's length glance is too many.

Publisher____________________ include a group of promotional templates and objects used to market a product or service.

You should not save a personal template in the My Templates folder on ____ computers.

A(n) ____________________ is a box or section printed in each issue displaying information like the name, publisher, location, volume, and date.

Formatting marks indicate where in a publication you pressed the ENTER key, the SPACEBAR key, and other keys.

Publisher uses the term ____ to describe inserting text or objects from any other source into the publisher workspace.

When you add new buttons to the ribbon, you may choose from a list that includes ____ that you may use elsewhere in Publisher.

A ____ is a double-sided multipage publication with newspaper features.

A publication set helps in branding a company across publication types.