Exam 10: Politics and the Media

Considering the electorate as a whole, _________, a traditional electronic medium, remains a key medium in terms of political influence. A) television B) wiki C) podcast D) e-mail

Today, four of the top five talk-radio shows, as measured by Arbitron ratings, are politically _____.

Which of the following is true of news coverage?

Which of the following is true of radio talk-show hosts?

In a recent study, the Pew Research Center for the People and the Press found that 64 percent of reporters in both national and local media applied the term _________ to themselves. A) liberal B) conservative C) extremist D) moderate

Why is talk radio sometimes characterized as the Wild West of the media?

Verity Network has created a channel that focuses its attention on small Hispanic groups. It shows how the presidential candidates are planning to help the Hispanic communities of the country and has also started airing some Hispanic shows. In this scenario, Verity Network is involved in the act of _____.

A democratic presidential candidate pointed out numerous flaws in his opponent's health care legislations. He focused on how his opponent's legislations did not cover some major illnesses and how the people would not benefit from them. He ran a commercial featuring a boy who was severely ill but could not pay for his treatment as his health insurance did not cover the disease. The commercial is an example of _____.

Televised debates have been a feature of presidential campaigns since 1960.

According to the Pew Research Center for the People and the Press, the audience that regularly listens to talk radio is predominantly _____.

Which of the following statements is true of traditional journalism?

The term _________ refers to communication channels such as newspapers and magazines. A) mobile media B) social media C) electronic media D) print media

Which of the following statements is true of negative TV advertisements?

In order to attract more viewers, the television news industry:

Each presidential candidate has press advisers, often called _________, who try to convince reporters to give a story or event an interpretation that is favorable to the candidate. A) Web managers B) hackers C) bloggers D) spin doctors

Which of the following statements is true of talk radio?

Which of the following was one of the first forms of new media in the twentieth century?

_________ is another term that has been used to describe the news blogosphere. A) Narrowcasting B) Web managing C) People journalism D) Managed news coverage

Identify an accurate statement about the First Amendment to the United States Constitution.

Which of the following statements is true of online advertising revenue?