Exam 3: Planning a Successful Web Site: Part 1

A linear/tutorial site structure organizes and presents Web pages in a random order.

Content that furthers a Web site's purpose adds ____.

Creating a successful Web site requires a significant investment in time and other resources, thus requiring careful planning to maximize the effectiveness of these resources.

A(n) ____ site structure organizes Web pages into categories and subcategories by an increasing level of detail.

Which of the following home page content elements answers visitors' What? questions?

Because site visitors might follow links from other sites or use search tools to locate specific pages at your site, it is critical that all pages at your site contain elements that maintain unity and visual identity.

A successful Web site satisfies its designer's wants and needs.

The answer to the Who? question should be evident throughout a Web site through use of corporate logos, a contact link, and copyright notices.

The decision to include a(n) ____ should be made in context with your site's purpose and the needs and expectations of its target audience.

Splash pages use images, animation, and sound to capture visitors' attention.

A classic___________________ page has little or no content beyond its visual or sound elements.

The ____________________ is the anchor for the entire Web site.

An arrangement of shapes and lines used to outline a Web site's structure is called a ____.

A ____ explains a Web site's overall goals and the specific objectives designed to achieve those goals.

Careful ____________________ is an important part of any successful endeavor.

Visitors always enter a Web site from its home page.

If you have limited resources and a tight time frame for your initial Web site development, begin by identifying your ____________________ top two or three needs and plan your site to satisfy those needs.

Web designers give splash pages mixed reviews.

____________________ target audience characteristics define who your site visitors are.

Critical Thinking Questions Case 3-1 You are a professional Web designer and have volunteered your services to help a local charitable organization create a Web site. Today is your first meeting with the organization's director. She begins the meeting by asking how to get started with such a large undertaking. You suggest that she begin by ____.