Exam 11: Marketing Processes and Consumer Behavior

When marketing managers support the activities of political action committees (PACs),they attempt to influence the ________ environment.

Why is product development a long and expensive process?

An individual's motivations,perceptions,ability to learn,and attitudes are referred to as ________.

When purchasing ________ goods,consumers often compare brands and evaluate alternatives in terms of style,performance,color,and price.

Relationship marketing focuses on single transactions of products,services,or ideas.

A private brand is a brand name for whose name the seller has purchased the right from an institution or individual.

Europeans are offended by TV commercials that show what?

Define each of the elements of the marketing mix.

This type of buying motive involves nonobjective factors and includes sociability,imitation of others ,and aesthetics.

Decisions about warehousing,inventory control,and transportation are a part of the ________ function.

A firm makes bookcases,bicycles,soft drinks,armored cars,and novelty dishes.These items make up the firm's ________.

Describe the four major influences on consumer behavior.

Marketing does not stop with the sale of a product.What happens after the sale is important.This is called ________.

________ influences on consumer behavior include family,opinion leaders,and reference groups,such as friends,coworkers,and professional associates.

Inflation and interest rates are major factors affecting the economic environment.

Utility is the benefit of a product compared to its costs.

Give an example of a trend in the economic environment and describe how it might affect marketing.

Substitute products are dissimilar from those of competitors,but they can fulfill the same need.

Which of the following emphasizes lasting relationships with customers and suppliers?

Give an example of when need recognition might change in a person's life.