Exam 2: Perception

Give an example of how sense of smell differs for men and women.

What is the principle of closure?

Lois was not pleased when she realized that the box of candies did not contain as many candies as it used to. When she compared the package to the previous package she had bought, the changes were hardly discernible. This is an example of the use of Weber's law.

Fragrance cues are processed in the part of the brain called the:

Craig believes that people derive meaning from something by isolating the individual stimuli that make it up. His view is consistent with that of gestalt.

What is Weber's law? Give an example.

For subliminal perception to occur, the stimulus must be presented below the level of the consumer's awareness.

According to the textbook, smart marketers use ________ to create a competitive advantage.

When the stimulus presented is below the level of the consumer's conscious awareness, the result that occurs is called:

Marketers contribute to a world overflowing with sensations.

The colour ________ has been shown to grab window shoppers' attention.

Using an example, explain what perceptual defence means.

Give three examples of how sense of touch can impact consumers.

Daily we are bombarded by a symphony of colours, sounds, and odours. The immediate response of our receptors to such basic stimuli is called:

Discuss three distinct ways, providing an example of each, in which Weber's law and the JND can be applied in a retail store setting.

When marketers pay extra attention to the impact of sensation on consumer product experiences, this is called:

Jill has been buying most of her clothes from a store that perpetually advertises 30% off. She has come to expect it, and no longer pays attention to the discount. This is an example of:

In the nineteenth century, a psychophysicist named Ernst Weber found that:

Volkswagen set up a series of outdoor marketing experiences where they put the "Fun Theory" to the test. This is basically the notion that if you make it fun, people will do it. In one example, VW installed musical keyboard bars as stairs in a subway station. This is an example of:

What is an absolute threshold? Give an example.