Question 1

What are values? Why are values of interest to marketers?

Accepted Answer

A value is a belief that some condition

Question 2

VALS divides people into eight groups according to both psychological characteristics and resources, which include such factors as income, education, energy levels, and eagerness to buy.

Accepted Answer

A) True 
 B)False

Question 3

Jill is a vegetarian because of health reasons and Robert is a vegetarian because of animal cruelty concerns. While both may share the same consumption patterns, they differ in what fundamental aspect?

Accepted Answer

A)  their politics 
B)  their values 
C)  their lifestyles 
D)  their education 
A)  their politics 
B)  their values 
C)  their lifestyles 
D)  their education

Question 4

The id is essentially a person's conscience.

Accepted Answer

A) True 
 B)False

Question 5

Values that specify the actions needed to achieve some higher-order value are termed:

Accepted Answer

A)  terminal values. 
B)  behaviour objective values. 
C)  instrumental values. 
D)  self-actualization values. 
A)  terminal values. 
B)  behaviour objective values. 
C)  instrumental values. 
D)  self-actualization values.

Question 6

How are psychographics distinct from demographics, and why are psychographics necessary to better understand marketing and consumer behaviour?

Accepted Answer

Demographics are typically measures that

Question 7

Serena loves to eat canned corn, especially because of the Jolly Green Giant spokes character. What aspect of brand personality is being used in this example?

Accepted Answer

The creation and communication of a dist

Question 8

A household cleaner that advertises its durability is appealing to which type of value?

Accepted Answer

A)  cultural 
B)  core 
C)  product-specific 
D)  consumption-specific 
A)  cultural 
B)  core 
C)  product-specific 
D)  consumption-specific

Question 9

Consumers are beginning to place a high value on buying green brands and products from green companies. This shift towards personal and global health has been termed by some researchers as:

Accepted Answer

A)  conscientious consumerism. 
B)  a fad. 
C)  idealism. 
D)  acculturation. 
A)  conscientious consumerism. 
B)  a fad. 
C)  idealism. 
D)  acculturation.

Question 10

What is meant by the term "need for uniqueness"?

Accepted Answer

Need for uniqueness is a trait. Those hi

Question 11

Someone characterized as high in public self-consciousness is likely to enjoy engaging in effortful cognitive activity.

Accepted Answer

A) True 
 B)False

Question 12

Psychological approaches to the concept of personality in the early part of the century were based on:

Accepted Answer

A)  quantitative analysis. 
B)  qualitative analysis. 
C)  isolation studies. 
D)  accounts of tranquil experiences. 
A)  quantitative analysis. 
B)  qualitative analysis. 
C)  isolation studies. 
D)  accounts of tranquil experiences.

Question 13

The "fight between temptation and virtue" in the mind is mediated by the:

Accepted Answer

A)  id. 
B)  persona. 
C)  ego. 
D)  conscience. 
A)  id. 
B)  persona. 
C)  ego. 
D)  conscience.

Question 14

Many researchers believe that it is wrong to use motivational research, largely based on Freudian theories, to study customers. Why?

Accepted Answer

A)  Freudian theories have been shown not to apply to modern consumers. 
B)  Although the theories appear to have applications in psychological studies, they cannot be successfully used to predict what happens in the marketplace. 
C)  The attempt was flawed in the first place because personality theories have been found to be unrelated to motivation. 
D)  Some researchers believe that motivational research is not valid or reliable, while others worry that it is too powerful and may allow marketers to subconsciously manipulate consumers. 
A)  Freudian theories have been shown not to apply to modern consumers. 
B)  Although the theories appear to have applications in psychological studies, they cannot be successfully used to predict what happens in the marketplace. 
C)  The attempt was flawed in the first place because personality theories have been found to be unrelated to motivation. 
D)  Some researchers believe that motivational research is not valid or reliable, while others worry that it is too powerful and may allow marketers to subconsciously manipulate consumers.

Question 15

What is personality?

Accepted Answer

Personality is a person's uniq

Question 16

Jane and Julie are identical twins. They look alike and have almost identical personalities. They both live in the same apartment. By definition, they would both have the same lifestyle.

Accepted Answer

A) True 
 B)False

Question 17

The process of learning the beliefs and behaviours that are endorsed by one's own culture is called:

Accepted Answer

A)  acculturation. 
B)  accommodation. 
C)  enculturation. 
D)  cultural valuation. 
A)  acculturation. 
B)  accommodation. 
C)  enculturation. 
D)  cultural valuation.

Question 18

Ease of use and durability are examples of:

Accepted Answer

A)  cultural values. 
B)  product-specific values. 
C)  consumption-specific values. 
D)  core values. 
A)  cultural values. 
B)  product-specific values. 
C)  consumption-specific values. 
D)  core values.

Question 19

When interior designers integrate products from many different categories (such as appliances, furnishings, and even artwork) into a unified whole or a specific decorating style, they are relying upon the principle of:

Accepted Answer

A)  market complementarity. 
B)  market consistency. 
C)  product complementarity. 
D)  harmonic convergence. 
A)  market complementarity. 
B)  market consistency. 
C)  product complementarity. 
D)  harmonic convergence.

Question 20

Andre would just love to have the cream puff that he sees through a bakery window, but he resists the urge and keeps on walking. Freudian theory would say that his resistance is representative of the:

Accepted Answer

A)  left hemisphere of the brain. 
B)  superego. 
C)  id. 
D)  ego. 
A)  left hemisphere of the brain. 
B)  superego. 
C)  id. 
D)  ego.

What are values? Why are values of interest to marketers?

VALS divides people into eight groups according to both psychological characteristics and resources, which include such factors as income, education, energy levels, and eagerness to buy.

Jill is a vegetarian because of health reasons and Robert is a vegetarian because of animal cruelty concerns. While both may share the same consumption patterns, they differ in what fundamental aspect?

The id is essentially a person's conscience.

Values that specify the actions needed to achieve some higher-order value are termed:

How are psychographics distinct from demographics, and why are psychographics necessary to better understand marketing and consumer behaviour?

Serena loves to eat canned corn, especially because of the Jolly Green Giant spokes character. What aspect of brand personality is being used in this example?

A household cleaner that advertises its durability is appealing to which type of value?

Consumers are beginning to place a high value on buying green brands and products from green companies. This shift towards personal and global health has been termed by some researchers as:

What is meant by the term "need for uniqueness"?

Someone characterized as high in public self-consciousness is likely to enjoy engaging in effortful cognitive activity.

Psychological approaches to the concept of personality in the early part of the century were based on:

The "fight between temptation and virtue" in the mind is mediated by the:

Many researchers believe that it is wrong to use motivational research, largely based on Freudian theories, to study customers. Why?

What is personality?

Jane and Julie are identical twins. They look alike and have almost identical personalities. They both live in the same apartment. By definition, they would both have the same lifestyle.

The process of learning the beliefs and behaviours that are endorsed by one's own culture is called:

Ease of use and durability are examples of:

When interior designers integrate products from many different categories (such as appliances, furnishings, and even artwork) into a unified whole or a specific decorating style, they are relying upon the principle of:

Andre would just love to have the cream puff that he sees through a bakery window, but he resists the urge and keeps on walking. Freudian theory would say that his resistance is representative of the:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 6: Personality, Lifestyles, and Values

What are values? Why are values of interest to marketers?

VALS divides people into eight groups according to both psychological characteristics and resources, which include such factors as income, education, energy levels, and eagerness to buy.

Jill is a vegetarian because of health reasons and Robert is a vegetarian because of animal cruelty concerns. While both may share the same consumption patterns, they differ in what fundamental aspect?

The id is essentially a person's conscience.

Values that specify the actions needed to achieve some higher-order value are termed:

How are psychographics distinct from demographics, and why are psychographics necessary to better understand marketing and consumer behaviour?

Serena loves to eat canned corn, especially because of the Jolly Green Giant spokes character. What aspect of brand personality is being used in this example?

A household cleaner that advertises its durability is appealing to which type of value?

Consumers are beginning to place a high value on buying green brands and products from green companies. This shift towards personal and global health has been termed by some researchers as:

What is meant by the term "need for uniqueness"?

Someone characterized as high in public self-consciousness is likely to enjoy engaging in effortful cognitive activity.

Psychological approaches to the concept of personality in the early part of the century were based on:

The "fight between temptation and virtue" in the mind is mediated by the:

Many researchers believe that it is wrong to use motivational research, largely based on Freudian theories, to study customers. Why?

What is personality?

Jane and Julie are identical twins. They look alike and have almost identical personalities. They both live in the same apartment. By definition, they would both have the same lifestyle.

The process of learning the beliefs and behaviours that are endorsed by one's own culture is called:

Ease of use and durability are examples of:

When interior designers integrate products from many different categories (such as appliances, furnishings, and even artwork) into a unified whole or a specific decorating style, they are relying upon the principle of:

Andre would just love to have the cream puff that he sees through a bakery window, but he resists the urge and keeps on walking. Freudian theory would say that his resistance is representative of the:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters