Exam 7: Attitudes

Ruby believes that ice cream is fattening and therefore tries to avoid the temptation of eating it. Which of the following best describes the relationship between Ruby and ice cream?

Knowledge of a person's attitude is an extremely good predictor of behaviour.

Josephine is a consumer who will form her attitude about her microwave using the low-involvement hierarchy of effects. What are the ramifications for an appliance company that deals with Josephine? What should they do about this type of customer?

Describe what is meant by the "experiential hierarchy of effects."

Behaviour, in the ABC model of attitudes, involves what a person actually does, not what he intends to do with regard to an attitude object.

Samantha is using a multi-attribute model to make a decision on which college to attend. She has decided that scholarly reputation is more important than whether the college has a good sports program. Which of the following elements is Samantha primarily using in her multi-attribute model to make her decision?

Multi-attribute attitude models specify three elements, which are:

Describe what Katz means by the term "value-expressive function."

Roger was really angry years ago when Coca-Cola attempted to switch from its older formula to New Coke. He wrote letters to Coca-Cola, talked to friends, called the local bottler, attempted to hoard "old Coke," and complained to the local grocery store manager. In this example, which level of commitment is being displayed?

Julia's favourite magazines are Vogue and Harper's Bazaar; she loves French food, travel, and social media. Which attitude function describes her motives?

Janet will only drink Earl Grey tea. This tea is her attitude object.

Compare the "foot-in-the-door" technique with "door-in-the-face" technique. Assume that a politician is running for a political office and give an example of the utilization of both techniques in her campaign.

We grant a certain latitude toward acceptance or rejection of new ideas about an object for which we already hold an opinion. The tendency to characterize ideas falling in the area of rejection as farther from our position than they actually are results in a(n) ________ effect.

In the ABC model of attitudes, is it possible to have a hierarchy that begins with behaviour? Why?

Explain how balance theory works.

Kenneth is using a multi-attribute model to make a decision on which college to attend. Scholarly reputation, friendliness of students, and the adequacy of the college placement division are the most important areas that Kenneth is using to measure his list of colleges. Which of the following elements is Kenneth primarily using in his multi-attribute model to make his decision?

When celebrity endorser Cybill Shepherd confessed that she did not eat red meat, even though she had been doing promotions for the beef industry, she was replaced as an endorser. According to balance theory, this endorsement backfired because:

In balance theory, a unit relation occurs when two elements of a triad are linked because a person has expressed a preference (or dislike) for the third.

Describe the foot-in-the-door technique and give a brief example.

When consumers change their behaviour or form attitudes intended to increase their similarity to another person or to a group, the level of commitment to that attitude is said to result from: