Question 1

The two largest ethnic groups in Canada are:

Accepted Answer

A)  Caucasian and Asian. 
B)  British and French. 
C)  British and Chinese. 
D)  British and Indian. 
A)  Caucasian and Asian. 
B)  British and French. 
C)  British and Chinese. 
D)  British and Indian.

Question 2

The Chinese Canadian market is now being recognized by major marketers because of two important demographic characteristics, which are that Chinese Canadians:

Accepted Answer

A)  are relatively older and very prosperous. 
B)  work hard and have above-average incomes. 
C)  are concentrated in just a few cities (making them easy to reach) and have smaller families than average for Canada. 
D)  tend to eat out more and prefer Canadian mainstream food brands. 
A)  are relatively older and very prosperous. 
B)  work hard and have above-average incomes. 
C)  are concentrated in just a few cities (making them easy to reach) and have smaller families than average for Canada. 
D)  tend to eat out more and prefer Canadian mainstream food brands.

Question 3

If Levi's Jeans wants to advertise to teens, their advertising should be:

Accepted Answer

A)  off-the-wall. 
B)  scattered. 
C)  action-oriented. 
D)  irrational. 
A)  off-the-wall. 
B)  scattered. 
C)  action-oriented. 
D)  irrational.

Question 4

Describe the Chinese-Canadian ethnic subcultural group, demographically and by lifestyle, noting what consumer characteristics they have.

Accepted Answer

At 1.8 million, Chinese Canadians are on

Question 5

What is a multigenerational marketing strategy?

Accepted Answer

Although most products appeal to one age

Question 6

Mary went to Woodstock and grew up in a neighbourhood with hippies at a time of great political change. She came from which of the following age sub-cultures?

Accepted Answer

A)  Generation Y 
B)  baby boomers 
C)  baby busters 
D)  echo boomers 
A)  Generation Y 
B)  baby boomers 
C)  baby busters 
D)  echo boomers

Question 7

The fact that sushi has become a mainstream meal in Vancouver is an example of:

Accepted Answer

A)  conversion. 
B)  creolization. 
C)  portability. 
D)  de-ethnicization. 
A)  conversion. 
B)  creolization. 
C)  portability. 
D)  de-ethnicization.

Question 8

When marketers focus on microcultures, they are interested in objectively measurable characteristics like age and income.

Accepted Answer

A) True 
 B)False

Question 9

Consumer identity renaissance refers to the redefinition process people undergo when they retire. The pursuit of entirely new life projects is called:

Accepted Answer

A)  affiliation. 
B)  entertainment. 
C)  emergent. 
D)  self-expression. 
A)  affiliation. 
B)  entertainment. 
C)  emergent. 
D)  self-expression.

Question 10

Mature consumers are not usually amused or persuaded by image-oriented advertising. A more successful strategy would involve:

Accepted Answer

A)  depictions of mature consumers as contributing members of society. 
B)  negative ads with very little information on them. 
C)  emphasizing how little time is left so one needs to make the most of it. 
D)  investment opportunities for those who will be left behind. 
A)  depictions of mature consumers as contributing members of society. 
B)  negative ads with very little information on them. 
C)  emphasizing how little time is left so one needs to make the most of it. 
D)  investment opportunities for those who will be left behind.

Question 11

Gen Xers tend to be more upbeat than Gen Yers about their lives and prospects.

Accepted Answer

A) True 
 B)False

Question 12

It seems paradoxical, but teens want independence from their families at the same time they need to attach themselves to others to avoid being alone.

Accepted Answer

A) True 
 B)False

Question 13

Parents often reward their kids with products and punish them by taking things away. This is known as:

Accepted Answer

A)  negative reinforcement. 
B)  material parenting. 
C)  parental yielding. 
D)  conformity. 
A)  negative reinforcement. 
B)  material parenting. 
C)  parental yielding. 
D)  conformity.

Question 14

What does the volunteering pattern look like for Canadians 55 and older?

Accepted Answer

Most mature consumers lead more active,

Question 15

The term "echo boomers" is used by marketers to refer to:

Accepted Answer

A)  children born between 1947 and 1966. 
B)  children of baby boomers. 
C)  the yuppies' children. 
D)  those children who were born around 2000, at the turn of the century. 
A)  children born between 1947 and 1966. 
B)  children of baby boomers. 
C)  the yuppies' children. 
D)  those children who were born around 2000, at the turn of the century.

Question 16

Generation Y is known as the "thumb culture" but they are also big on:

Accepted Answer

A)  public transit. 
B)  rebellion. 
C)  volunteering. 
D)  alcohol. 
A)  public transit. 
B)  rebellion. 
C)  volunteering. 
D)  alcohol.

Question 17

Explain the concepts of subculture and microculture and give an example of each.

Accepted Answer

Group memberships within our society hel

Question 18

List the age cohorts discussed in the text from the oldest to the youngest.

Accepted Answer

Although there is general consensus when

Question 19

Describe the teen conflict identified by the Saatchi and Saatchi study as rebellion versus conformity.

Accepted Answer

Teens need to rebel against social stand

Question 20

"They don't make them like they used to," "Products are getting shoddier and shoddier," and "We are experiencing a decline in the quality of life" are all examples of statements that could be used in questions on a(n):

Accepted Answer

A)  age scale. 
B)  cultural scale. 
C)  lifestyle scale. 
D)  nostalgia scale. 
A)  age scale. 
B)  cultural scale. 
C)  lifestyle scale. 
D)  nostalgia scale.

The two largest ethnic groups in Canada are:

The Chinese Canadian market is now being recognized by major marketers because of two important demographic characteristics, which are that Chinese Canadians:

If Levi's Jeans wants to advertise to teens, their advertising should be:

Describe the Chinese-Canadian ethnic subcultural group, demographically and by lifestyle, noting what consumer characteristics they have.

What is a multigenerational marketing strategy?

Mary went to Woodstock and grew up in a neighbourhood with hippies at a time of great political change. She came from which of the following age sub-cultures?

The fact that sushi has become a mainstream meal in Vancouver is an example of:

When marketers focus on microcultures, they are interested in objectively measurable characteristics like age and income.

Consumer identity renaissance refers to the redefinition process people undergo when they retire. The pursuit of entirely new life projects is called:

Mature consumers are not usually amused or persuaded by image-oriented advertising. A more successful strategy would involve:

Gen Xers tend to be more upbeat than Gen Yers about their lives and prospects.

It seems paradoxical, but teens want independence from their families at the same time they need to attach themselves to others to avoid being alone.

Parents often reward their kids with products and punish them by taking things away. This is known as:

What does the volunteering pattern look like for Canadians 55 and older?

The term "echo boomers" is used by marketers to refer to:

Generation Y is known as the "thumb culture" but they are also big on:

Explain the concepts of subculture and microculture and give an example of each.

List the age cohorts discussed in the text from the oldest to the youngest.

Describe the teen conflict identified by the Saatchi and Saatchi study as rebellion versus conformity.

"They don't make them like they used to," "Products are getting shoddier and shoddier," and "We are experiencing a decline in the quality of life" are all examples of statements that could be used in questions on a(n):

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 13: Subcultures

The two largest ethnic groups in Canada are:

The Chinese Canadian market is now being recognized by major marketers because of two important demographic characteristics, which are that Chinese Canadians:

If Levi's Jeans wants to advertise to teens, their advertising should be:

Describe the Chinese-Canadian ethnic subcultural group, demographically and by lifestyle, noting what consumer characteristics they have.

What is a multigenerational marketing strategy?

Mary went to Woodstock and grew up in a neighbourhood with hippies at a time of great political change. She came from which of the following age sub-cultures?

The fact that sushi has become a mainstream meal in Vancouver is an example of:

When marketers focus on microcultures, they are interested in objectively measurable characteristics like age and income.

Consumer identity renaissance refers to the redefinition process people undergo when they retire. The pursuit of entirely new life projects is called:

Mature consumers are not usually amused or persuaded by image-oriented advertising. A more successful strategy would involve:

Gen Xers tend to be more upbeat than Gen Yers about their lives and prospects.

It seems paradoxical, but teens want independence from their families at the same time they need to attach themselves to others to avoid being alone.

Parents often reward their kids with products and punish them by taking things away. This is known as:

What does the volunteering pattern look like for Canadians 55 and older?

The term "echo boomers" is used by marketers to refer to:

Generation Y is known as the "thumb culture" but they are also big on:

Explain the concepts of subculture and microculture and give an example of each.

List the age cohorts discussed in the text from the oldest to the youngest.

Describe the teen conflict identified by the Saatchi and Saatchi study as rebellion versus conformity.

"They don't make them like they used to," "Products are getting shoddier and shoddier," and "We are experiencing a decline in the quality of life" are all examples of statements that could be used in questions on a(n):

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters