Question 1

Beginning in the 1960s, the imperatives of television dictated substantial changes to televised sport, including all of the following EXCEPT:

Accepted Answer

A)  Setting cheaper broadcasting fees for sporting events to attract public broadcasters and thus more viewers 
B)  TV timeouts to allow more scheduled TV commercials 
C)  Relocation of franchises to maximize TV audiences 
D)  Rescheduling of game times to prime time to maximize TV audiences 
A)  Setting cheaper broadcasting fees for sporting events to attract public broadcasters and thus more viewers 
B)  TV timeouts to allow more scheduled TV commercials 
C)  Relocation of franchises to maximize TV audiences 
D)  Rescheduling of game times to prime time to maximize TV audiences

Question 2

Which broadcaster holds the record for both largest media rights deal in NHL history and Canada's largest sports media rights agreement?

Accepted Answer

A)  TSN (Canada) 
B)  CBC 
C)  Rogers (Canada) 
D)  NBC (U.S.) 
A)  TSN (Canada) 
B)  CBC 
C)  Rogers (Canada) 
D)  NBC (U.S.)

Question 3

Which of the following was NOT noted in the text as having a major impact on the shifting landscape of sport media in recent years?

Accepted Answer

A)  The increasing competition between traditional sports journalists and freelance reporters and bloggers has led to increasing quality in contemporary sport journalism and even greater critical commentary on issues in sport 
B)  The decimation of the newspaper industry, particularly since the economic recession of 2008, which cut budgets of major newspapers 
C)  The emergence of social media as a cheaper and quicker means of breaking news, thereby making sports reporters increasingly redundant as leagues and franchises increasingly produce their own media content 
D)  Sports teams and organizations are restricting journalistic access to athletes so they can control the flow of information and publicity on their own networks, rather than relying on traditional journalists 
A)  The increasing competition between traditional sports journalists and freelance reporters and bloggers has led to increasing quality in contemporary sport journalism and even greater critical commentary on issues in sport 
B)  The decimation of the newspaper industry, particularly since the economic recession of 2008, which cut budgets of major newspapers 
C)  The emergence of social media as a cheaper and quicker means of breaking news, thereby making sports reporters increasingly redundant as leagues and franchises increasingly produce their own media content 
D)  Sports teams and organizations are restricting journalistic access to athletes so they can control the flow of information and publicity on their own networks, rather than relying on traditional journalists

Question 4

You are discussing with your mom the notion presented by Bruce Kidd that the partnership between CBC and the NHL distorted the development of Canadian sport. On which of the following points will you base your argument?

Accepted Answer

A)  The sheer quantity of airtime devoted to the NHL essentially annihilated women's sport. 
B)  The NHL was willing to pay more than the CFL to have their games aired on television. 
C)  American channels were not interested in airing Canadian men's sports on their channels. 
D)  There were only a few other types of programs available in the early days of television. 
A)  The sheer quantity of airtime devoted to the NHL essentially annihilated women's sport. 
B)  The NHL was willing to pay more than the CFL to have their games aired on television. 
C)  American channels were not interested in airing Canadian men's sports on their channels. 
D)  There were only a few other types of programs available in the early days of television.

Question 5

In what year did Canadians' use of the internet for news, information, and entertainment surpass that of television, marking a shift in how we consume popular culture?

Accepted Answer

A)  1990 
B)  2000 
C)  2010 
D)  2020 
A)  1990 
B)  2000 
C)  2010 
D)  2020

Question 6

In the 2010 Vancouver Olympics, how many Canadians watched the gold-medal men's hockey match against the US?

Accepted Answer

A)  23.1 million 
B)  20.4 million 
C)  18.2 million 
D)  16.6 million 
A)  23.1 million 
B)  20.4 million 
C)  18.2 million 
D)  16.6 million

Question 7

The era of televised hockey began in Canada in what year?

Accepted Answer

A)  1948 
B)  1952 
C)  1959 
D)  1961 
A)  1948 
B)  1952 
C)  1959 
D)  1961

Question 8

The sports-media complex share not only economic interests but also _____ interests.

Accepted Answer

A)  Ideological 
B)  Cultural 
C)  Societal 
D)  Traditional 
A)  Ideological 
B)  Cultural 
C)  Societal 
D)  Traditional

Question 9

In 1984, the CRTC licensed Canada's first 24-hour cable sports specialty channel. This channel was _____ and it was owned by ______.

Accepted Answer

A)  Sportsnet; CTV 
B)  Fox Sports; Fox 
C)  TSN; Labatt Brewing Company 
D)  ESPN; Rogers 
A)  Sportsnet; CTV 
B)  Fox Sports; Fox 
C)  TSN; Labatt Brewing Company 
D)  ESPN; Rogers

Question 10

Michael Billig defines _____ as the habitual, day-to-day representations of a nation that work to socially construct powerful hegemonic understandings of national identity, solidarity, and cohesiveness.

Accepted Answer

A)  ethnic nationalism 
B)  patriotism 
C)  banal nationalism 
D)  sports-media complex 
A)  ethnic nationalism 
B)  patriotism 
C)  banal nationalism 
D)  sports-media complex

Beginning in the 1960s, the imperatives of television dictated substantial changes to televised sport, including all of the following EXCEPT:

Which broadcaster holds the record for both largest media rights deal in NHL history and Canada's largest sports media rights agreement?

Which of the following was NOT noted in the text as having a major impact on the shifting landscape of sport media in recent years?

You are discussing with your mom the notion presented by Bruce Kidd that the partnership between CBC and the NHL distorted the development of Canadian sport. On which of the following points will you base your argument?

In what year did Canadians' use of the internet for news, information, and entertainment surpass that of television, marking a shift in how we consume popular culture?

In the 2010 Vancouver Olympics, how many Canadians watched the gold-medal men's hockey match against the US?

The era of televised hockey began in Canada in what year?

The sports-media complex share not only economic interests but also _____ interests.

In 1984, the CRTC licensed Canada's first 24-hour cable sports specialty channel. This channel was _ and it was owned by __.

Michael Billig defines _____ as the habitual, day-to-day representations of a nation that work to socially construct powerful hegemonic understandings of national identity, solidarity, and cohesiveness.

Sport and Physical Culture in Canadian Society

Thinking Sociologically: Sport, Physical Culture, and Critical Theory

Sport and Physical Culture in Historical Perspective

Sport and Social Stratification

Physical Culture, Sport, Ethnicity, and Race in Canada

Sex, Gender, and Sexuality

Youth Sport and Physical Culture

Deviance, Sport, and Physical Culture

Violence and Sport

Sport and Health

Sport, Politics, and Policy

The Business of Sport

Globalization, Sport, and International Development

Sport and the Environment

Sport and the Future

Filters

Exam 11: Sport, Media, and Ideology

Beginning in the 1960s, the imperatives of television dictated substantial changes to televised sport, including all of the following EXCEPT:

Which broadcaster holds the record for both largest media rights deal in NHL history and Canada's largest sports media rights agreement?

Which of the following was NOT noted in the text as having a major impact on the shifting landscape of sport media in recent years?

You are discussing with your mom the notion presented by Bruce Kidd that the partnership between CBC and the NHL distorted the development of Canadian sport. On which of the following points will you base your argument?

In what year did Canadians' use of the internet for news, information, and entertainment surpass that of television, marking a shift in how we consume popular culture?

In the 2010 Vancouver Olympics, how many Canadians watched the gold-medal men's hockey match against the US?

The era of televised hockey began in Canada in what year?

The sports-media complex share not only economic interests but also _____ interests.

In 1984, the CRTC licensed Canada's first 24-hour cable sports specialty channel. This channel was _____ and it was owned by ______.

Michael Billig defines _____ as the habitual, day-to-day representations of a nation that work to socially construct powerful hegemonic understandings of national identity, solidarity, and cohesiveness.

Sport and Physical Culture in Canadian Society

Thinking Sociologically: Sport, Physical Culture, and Critical Theory

Sport and Physical Culture in Historical Perspective

Sport and Social Stratification

Physical Culture, Sport, Ethnicity, and Race in Canada

Sex, Gender, and Sexuality

Youth Sport and Physical Culture

Deviance, Sport, and Physical Culture

Violence and Sport

Sport and Health

Sport, Politics, and Policy

The Business of Sport

Globalization, Sport, and International Development

Sport and the Environment

Sport and the Future

Filters

In 1984, the CRTC licensed Canada's first 24-hour cable sports specialty channel. This channel was _ and it was owned by __.