Exam 10: Digital Marketing and Social Networking

Marketers can use digital media to promote their companies, but marketers should not use this medium to address problems.

While consumers can use websites to access more information, marketers can also use the same sites to get information on the consumer.

Apple provides users with the chance to download a travel ______________ onto its Mac OS X Dashboards. Once downloaded, users can book air travel and hotels right from this bit of downloaded software. Often they even receive deals on travel when they use it to book travel plans.

Many foreign countries engage in social networking.

Spectators like to read what other people write and produce online, but do not produce any content themselves.

____ involves the use of digital networks to provide linkages between information providers and users.

Internet sites that allow users to share photos, videos, and podcasts are called which of the following?

The Internet has radically changed the way traditional marketing used the marketing mix to attract and retain customers. Now e-marketing strategies require the marketer to reexamine the characteristics of the four components of the marketing mix. With respect to e-marketing, which of the following statements about the four components of the marketing mix is true?

____ uses the Internet, mobile, and interactive channels to develop communication and exchanges with customers.

Holiday World & Splashin' Safari is an amusement park located in Santa Claus, Indiana, which is located in southern Indiana and typically welcomes 10,000 to 20,000 visitors daily from nearby cities in Indiana, Kentucky, and Illinois. Holiday World is known for its wooden rollercoasters and historically has added one new thrill attraction each season. The company uses its Facebook page to alert followers to the new attraction and typically makes an announcement about the attraction toward the end of the season. During the fall and winter months when the amusement park is closed, the Facebook page may provide updates on the new attraction and provide links to purchase advance tickets or season passes from their website. Which element of the marketing mix is Holiday World using to generate interest and ticket sales for the park?

It is not unusual for Joiners to be members of several social networking sites at once.

Walgreens has set up a website that enables customers to converse with the company and communicate their needs and wants. This is an example of a(n) ____ website.

Many people now seek recommendations from social media friends before conducting other kinds of searches.

Global marketers such as PepsiCo have embraced technology that enables them to form better relationships and communicate with customers. One of the benefits of e-marketing that PepsiCo enjoys is that

Control refers to the customer's ability to access information on the Internet with simple clicks on a keyboard.

Consumers who act as ____ are becoming increasingly important to online marketers as a conduit for addressing consumers directly.

Milton Bradley/Parker Brothers are producers of many board games, such as Monopoly, Battleship, Yahtzee, and Clue. The company has posted online cash rewards for consumer reviews of their games. In doing so, Milton Bradley/Parker Brothers is striving to utilize

As digital communication technologies have advanced, it is possible for marketers to

So far, social networking has gained popularity only in the United States.

Creators gather information and organize content generated by critics and others.