Question 1

Many companies choose to standardize their ____ across national boundaries to maintain a consistent and well-integrated corporate culture.

Accepted Answer

A)  technology 
B)  ethical behavior 
C)  language 
D)  dress code 
E)  products 
A)  technology 
B)  ethical behavior 
C)  language 
D)  dress code 
E)  products

Question 2

In determining the size of the market for consumer products, the international marketer will probably be very interested in per capita GDP figures.

Accepted Answer

A) True 
 B)False

Question 3

The United States has the highest gross domestic product (GDP) in the world at $17 trillion. In comparison, the small country of Luxembourg has a GDP of $60 billion. Despite its lower GDP, Luxembourg has one of the highest GDP per capita at over $104,000. In contrast, U.S. GDP per capita is $53,000. This likely means which of the following?

Accepted Answer

A)  Individuals in the United States are more likely to earn higher incomes than individual consumers in Luxembourg. 
B)  The standard of living in the United States far surpasses the standard of living in Luxembourg. 
C)  Individual consumers in Luxembourg have higher outputs in terms of goods and services than individuals in the United States. 
D)  Luxembourg has a higher market value in total output in terms of good and services than the United States. 
E)  Individual consumers in the United States have higher outputs in terms of goods and services than individuals in Luxembourg. 
A)  Individuals in the United States are more likely to earn higher incomes than individual consumers in Luxembourg. 
B)  The standard of living in the United States far surpasses the standard of living in Luxembourg. 
C)  Individual consumers in Luxembourg have higher outputs in terms of goods and services than individuals in the United States. 
D)  Luxembourg has a higher market value in total output in terms of good and services than the United States. 
E)  Individual consumers in the United States have higher outputs in terms of goods and services than individuals in Luxembourg.

Question 4

The ______________ of marketing suggests that firms should adopt marketing strategies as though the entire world was one single marketplace. These firms would then market ___________ products using the same marketing mix everywhere in the world.

Accepted Answer

A)  internationalization; customized 
B)  globalization; customized 
C)  flexibility; standardized 
D)  globalization; standardized 
E)  international vision; custom 
A)  internationalization; customized 
B)  globalization; customized 
C)  flexibility; standardized 
D)  globalization; standardized 
E)  international vision; custom

Question 5

Sometimes business partnerships are formed between traditional rivals competing for market share in the same product class. These partnerships are known as

Accepted Answer

A)  trading companies. 
B)  contract manufacturers. 
C)  joint ventures. 
D)  strategic alliances. 
E)  licenses. 
A)  trading companies. 
B)  contract manufacturers. 
C)  joint ventures. 
D)  strategic alliances. 
E)  licenses.

Question 6

Despite the benefits of digital technology, it may actually be increasing the divide between skilled wealthy workers and the rest of the labor force.

Accepted Answer

A) True 
 B)False

Question 7

The Foreign Corrupt Practices Act of 1977 makes it illegal for U.S. firms to

Accepted Answer

A)  attempt to make large payments or bribes to influence policy decisions of foreign governments. 
B)  offer foreign businesses any type of incentive for purchasing their company's products and services. 
C)  change their ethical standards when dealing with foreign firms. 
D)  give even small tips or gifts in countries where such gifts are customary business practices. 
E)  introduce any type of corruption into foreign businesses that have higher ethical standards than those of the U.S. firm. 
A)  attempt to make large payments or bribes to influence policy decisions of foreign governments. 
B)  offer foreign businesses any type of incentive for purchasing their company's products and services. 
C)  change their ethical standards when dealing with foreign firms. 
D)  give even small tips or gifts in countries where such gifts are customary business practices. 
E)  introduce any type of corruption into foreign businesses that have higher ethical standards than those of the U.S. firm.

Question 8

Toyota announced it was ending a partnership with Tesla. A few years earlier, Toyota had partnered with Tesla and agreed to use its lithium-ion battery pack and motor on some of its vehicles. The hope was that the firms could use their combined knowledge in electric vehicle technology to develop better products in this area. Eventually, Toyota began to focus more on hydrogen cell technology, and the partnership dissolved. This partnership between the two firms was most likely a(n) __________________.

Accepted Answer

A)  franchise agreement 
B)  strategic alliance 
C)  export department 
D)  joint venture 
E)  trading company 
A)  franchise agreement 
B)  strategic alliance 
C)  export department 
D)  joint venture 
E)  trading company

Question 9

International marketing is defined as marketing activities performed across national boundaries.

Accepted Answer

A) True 
 B)False

Question 10

Nuhitzu believes it has the technological expertise to produce communication systems that will be leaders around the globe. Boston Electronics is widely regarded as having excellent management systems and superior marketing programs. To utilize these strengths, the two firms might form a(n) ____ to work together on a worldwide basis.

Accepted Answer

A)  licensing agreement 
B)  export trading company 
C)  joint agreement 
D)  strategic alliance 
E)  multinational enterprise 
A)  licensing agreement 
B)  export trading company 
C)  joint agreement 
D)  strategic alliance 
E)  multinational enterprise

Question 11

The unification of Europe through the European Union (EU)

Accepted Answer

A)  produced the largest single market in the world. 
B)  calls for greater customization of products and attention to regulations and restrictions of European countries. 
C)  means that members of the EU have become more heterogeneous in their needs and wants. 
D)  required the countries to be segmented into many different markets. 
E)  permits virtually free trade among the member nations of the EU. 
A)  produced the largest single market in the world. 
B)  calls for greater customization of products and attention to regulations and restrictions of European countries. 
C)  means that members of the EU have become more heterogeneous in their needs and wants. 
D)  required the countries to be segmented into many different markets. 
E)  permits virtually free trade among the member nations of the EU.

Question 12

The Samsung Group sells several different product lines around the world through home appliance and electronics stores. Samsung appliances and electronics have been historically made in Korea, where the company is headquartered. Recently, Samsung has been investigating the possibility of buying land and building a production plant in Tennessee, in the United States. Samsung is now operating as a(an) ______; however, if the plant is built in Tennessee, it will be operating as a(an) ______.

Accepted Answer

A)  exporter; strategic alliance. 
B)  limited exporter; national marketer. 
C)  limited exporter; international proprietorship. 
D)  exporter; multinational enterprise. 
E)  exporter; global franchise. 
A)  exporter; strategic alliance. 
B)  limited exporter; national marketer. 
C)  limited exporter; international proprietorship. 
D)  exporter; multinational enterprise. 
E)  exporter; global franchise.

Question 13

The term dumping refers to the sale of

Accepted Answer

A)  products sold in foreign markets that cannot be sold in the United States. 
B)  products sold in foreign markets at prices above those charged in the United States. 
C)  all discontinued U.S. products in foreign countries. 
D)  products sold in foreign countries at unfairly low prices. 
E)  products sold in foreign markets that cannot pass safety standards in the United States. 
A)  products sold in foreign markets that cannot be sold in the United States. 
B)  products sold in foreign markets at prices above those charged in the United States. 
C)  all discontinued U.S. products in foreign countries. 
D)  products sold in foreign countries at unfairly low prices. 
E)  products sold in foreign markets that cannot pass safety standards in the United States.

Question 14

What is the primary distinction between a joint venture and a strategic alliance in international marketing?

Accepted Answer

A)  Strategic alliances are only formed between companies from well-developed countries whereas joint ventures are between companies from economically-diverse countries. 
B)  A joint venture involves only two companies whereas a strategic alliance is formed between three or more companies. 
C)  A joint venture is defined in scope, while a strategic alliance is typically represented by an agreement to work together. 
D)  A joint venture is formed between companies with dissimilar product offerings while a strategic alliance is formed between companies with similar product offerings. 
E)  A joint venture is simply a financial investment in a foreign firm while a strategic alliance involves more than just financial support. 
A)  Strategic alliances are only formed between companies from well-developed countries whereas joint ventures are between companies from economically-diverse countries. 
B)  A joint venture involves only two companies whereas a strategic alliance is formed between three or more companies. 
C)  A joint venture is defined in scope, while a strategic alliance is typically represented by an agreement to work together. 
D)  A joint venture is formed between companies with dissimilar product offerings while a strategic alliance is formed between companies with similar product offerings. 
E)  A joint venture is simply a financial investment in a foreign firm while a strategic alliance involves more than just financial support.

Question 15

Which of the following agreements provides a forum for tariff negotiations, reducing trade restrictions, resolution of international trade problems, and ground rules for international trade?

Accepted Answer

A)  The World Trade Organization 
B)  The North American Free Trade Agreement 
C)  The Latin American Free Trade Agreement 
D)  The European Union Free Trade Agreement 
E)  The General Agreement on Tariffs and Trade 
A)  The World Trade Organization 
B)  The North American Free Trade Agreement 
C)  The Latin American Free Trade Agreement 
D)  The European Union Free Trade Agreement 
E)  The General Agreement on Tariffs and Trade

Question 16

In what ways can businesses become involved in international marketing activities?

Accepted Answer

Businesses become involved in internatio

Question 17

The geographic area structure is well suited to firms with a high degree of diversification.

Accepted Answer

A) True 
 B)False

Question 18

Describe the sociocultural forces that affect international marketing strategy.

Accepted Answer

Cultural and social differences among na

Question 19

The greatest danger in becoming involved in direct ownership in international marketing is political uncertainty.

Accepted Answer

A) True 
 B)False

Question 20

Another name for the European Union is

Accepted Answer

A)  the Common Market. 
B)  the European Market. 
C)  the Euro. 
D)  NAFTa. 
E)  AECO. 
A)  the Common Market. 
B)  the European Market. 
C)  the Euro. 
D)  NAFTa. 
E)  AECO.

Many companies choose to standardize their ____ across national boundaries to maintain a consistent and well-integrated corporate culture.

In determining the size of the market for consumer products, the international marketer will probably be very interested in per capita GDP figures.

The ____ of marketing suggests that firms should adopt marketing strategies as though the entire world was one single marketplace. These firms would then market _ products using the same marketing mix everywhere in the world.

Sometimes business partnerships are formed between traditional rivals competing for market share in the same product class. These partnerships are known as

Despite the benefits of digital technology, it may actually be increasing the divide between skilled wealthy workers and the rest of the labor force.

The Foreign Corrupt Practices Act of 1977 makes it illegal for U.S. firms to

International marketing is defined as marketing activities performed across national boundaries.

The unification of Europe through the European Union (EU)

The term dumping refers to the sale of

What is the primary distinction between a joint venture and a strategic alliance in international marketing?

Which of the following agreements provides a forum for tariff negotiations, reducing trade restrictions, resolution of international trade problems, and ground rules for international trade?

In what ways can businesses become involved in international marketing activities?

The geographic area structure is well suited to firms with a high degree of diversification.

Describe the sociocultural forces that affect international marketing strategy.

The greatest danger in becoming involved in direct ownership in international marketing is political uncertainty.

Another name for the European Union is

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 9: Reaching Global Markets

Many companies choose to standardize their ____ across national boundaries to maintain a consistent and well-integrated corporate culture.

In determining the size of the market for consumer products, the international marketer will probably be very interested in per capita GDP figures.

The ______________ of marketing suggests that firms should adopt marketing strategies as though the entire world was one single marketplace. These firms would then market ___________ products using the same marketing mix everywhere in the world.

Sometimes business partnerships are formed between traditional rivals competing for market share in the same product class. These partnerships are known as

Despite the benefits of digital technology, it may actually be increasing the divide between skilled wealthy workers and the rest of the labor force.

The Foreign Corrupt Practices Act of 1977 makes it illegal for U.S. firms to

International marketing is defined as marketing activities performed across national boundaries.

The unification of Europe through the European Union (EU)

The term dumping refers to the sale of

What is the primary distinction between a joint venture and a strategic alliance in international marketing?

Which of the following agreements provides a forum for tariff negotiations, reducing trade restrictions, resolution of international trade problems, and ground rules for international trade?

In what ways can businesses become involved in international marketing activities?

The geographic area structure is well suited to firms with a high degree of diversification.

Describe the sociocultural forces that affect international marketing strategy.

The greatest danger in becoming involved in direct ownership in international marketing is political uncertainty.

Another name for the European Union is

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

The ____ of marketing suggests that firms should adopt marketing strategies as though the entire world was one single marketplace. These firms would then market _ products using the same marketing mix everywhere in the world.