Question 1

Which of the following is an advantage of exclusive dealing between a seller and a dealer?

Accepted Answer

A)  The seller can avoid using any intermediary and sell the product directly to customers. 
B)  The seller's distinctive position is reinforced through customer service and the dealer obtains steady support from the seller. 
C)  The seller gains more shelf power compared to competitors' products. 
D)  Customers get more loyal and dependable outlets. 
E)  The dealer can freely choose what products to sell without any interference from the seller. 
A)  The seller can avoid using any intermediary and sell the product directly to customers. 
B)  The seller's distinctive position is reinforced through customer service and the dealer obtains steady support from the seller. 
C)  The seller gains more shelf power compared to competitors' products. 
D)  Customers get more loyal and dependable outlets. 
E)  The dealer can freely choose what products to sell without any interference from the seller.

Question 2

With a vendor-managed inventory system, the supplier takes full responsibility for managing inventories and deliveries.

Accepted Answer

A) True 
 B)False

Question 3

Explain multichannel distribution systems with an example.

Accepted Answer

Multichannel distribution occurs when a

Question 4

Performance Inc. sells its newest athletic shoe styles to The Sneaker Store and distributes dated or slightly defective merchandise through Sports Discounters. Performance Inc.'s main competitor is Topnotch Manufacturers. Performance Inc. also markets its products through the company website. They decide to offer a short-term online promotion to encourage consumers to buy their newest athletic shoes, promoting a 20 percent discount off current retail prices. In such a distribution channel, which of the following would be considered a vertical conflict?

Accepted Answer

A)  a conflict between The Sneaker Store and Sports Discounters 
B)  a conflict between Performance Inc. and Sports Discounters 
C)  a conflict among Performance Inc., The Sneaker Store, and Sports Discounters 
D)  a conflict between Performance Inc. and Topnotch Manufacturers 
E)  a conflict between Performance Inc. and The Sneaker Store 
A)  a conflict between The Sneaker Store and Sports Discounters 
B)  a conflict between Performance Inc. and Sports Discounters 
C)  a conflict among Performance Inc., The Sneaker Store, and Sports Discounters 
D)  a conflict between Performance Inc. and Topnotch Manufacturers 
E)  a conflict between Performance Inc. and The Sneaker Store

Question 5

Canadian bookselling retailer Indigo partners with Starbucks, to offer a store-within-store coffee shop. This channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is referred to as a(n) _.

Accepted Answer

A)  horizontal marketing system 
B)  contractual VMS 
C)  direct marketing system 
D)  corporate vertical marketing system 
E)  administered VMS 
A)  horizontal marketing system 
B)  contractual VMS 
C)  direct marketing system 
D)  corporate vertical marketing system 
E)  administered VMS

Question 6

What are the advantages and disadvantages of using a multichannel distribution system?

Accepted Answer

Multichannel distribution systems offer

Question 7

Customer relationship management software is used for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Accepted Answer

A) True 
 B)False

Question 8

Olsen Canada is a retailer of international women's clothing and accessories. Olsen sells its products through its online website, boutique stores, factory outlets, and in dedicated areas at many Hudson Bay locations. Which kind of channel arrangement does Olsen employ to distribute its products?

Accepted Answer

A)  contractual VMS 
B)  multichannel distribution system 
C)  administered VMS 
D)  horizontal marketing system 
E)  corporate vertical marketing system 
A)  contractual VMS 
B)  multichannel distribution system 
C)  administered VMS 
D)  horizontal marketing system 
E)  corporate vertical marketing system

Question 9

What are the responsibilities of channel members?

Accepted Answer

The producer and the intermediaries need

Question 10

In exclusive dealing, a producer may agree not to sell to other dealers in a given area.

Accepted Answer

A) True 
 B)False

Question 11

involves combining two or more systems of transportation to move products.

Accepted Answer

A)  Just-in-time management 
B)  Vertical transportation 
C)  Vertical integration 
D)  Multimodal transportation 
E)  Disintermediation 
A)  Just-in-time management 
B)  Vertical transportation 
C)  Vertical integration 
D)  Multimodal transportation 
E)  Disintermediation

Question 12

Introducing intermediaries into a distribution chain increases the number of direct channel transactions between a manufacturer and its customers.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following applies to a marketing intermediary who buys brand name toothpaste from 10 different manufacturers, consolidates offerings, and then resells the various brands to 500 supermarkets throughout Canada?

Accepted Answer

A)  transform the assortments of products made by producers into the assortments wanted by consumers 
B)  facilitate the production of products without direct customer feedback 
C)  help a company develop a direct channel selling system 
D)  increase the amount of work that must be done by producers and consumers 
E)  buy small quantities of products from producers and break them down into narrow assortments for customers 
A)  transform the assortments of products made by producers into the assortments wanted by consumers 
B)  facilitate the production of products without direct customer feedback 
C)  help a company develop a direct channel selling system 
D)  increase the amount of work that must be done by producers and consumers 
E)  buy small quantities of products from producers and break them down into narrow assortments for customers

Question 14

Exclusive dealing that creates a monopoly comes under the scope of the Clayton Act of 1914.

Accepted Answer

A) True 
 B)False

Question 15

Historically, conventional distribution channels have provided channel leadership and have had the power to assign roles and manage conflict.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following would be considered an upstream partner in a company's supply chain?

Accepted Answer

A)  a firm that exclusively markets a product to other businesses 
B)  a firm that provides technical expertise in the production of a product 
C)  a firm that resells a finished product and shares the net sales with the producer 
D)  a firm that buys products at wholesale cost from the company 
E)  a firm that markets a product to consumers through social media 
A)  a firm that exclusively markets a product to other businesses 
B)  a firm that provides technical expertise in the production of a product 
C)  a firm that resells a finished product and shares the net sales with the producer 
D)  a firm that buys products at wholesale cost from the company 
E)  a firm that markets a product to consumers through social media

Question 17

Inbound logistics involves managing the flow of products from an intermediary to a customer.

Accepted Answer

A) True 
 B)False

Question 18

Founded in 2005, Canadian restaurant Freshii was established to help Canadians eat healthy food. The company has expanded to several hundred stores in North America, Europe, and Australia. Freshii has grown by franchising. This is an example of .

Accepted Answer

A)  a contractual VMS 
B)  a horizontal marketing system 
C)  an administered VMS 
D)  a corporate vertical marketing system 
E)  a direct marketing system 
A)  a contractual VMS 
B)  a horizontal marketing system 
C)  an administered VMS 
D)  a corporate vertical marketing system 
E)  a direct marketing system

Question 19

Which of the following is true of logistics?

Accepted Answer

A)  Shaving off a small fraction of logistics costs has very little impact on savings. 
B)  Companies can gain a powerful competitive advantage by using improved logistics to enhance customer service or lower prices. 
C)  The cost savings to a company and its customers due to improved logistics is typically nominal. 
D)  Less than 5 percent of an average product's price is accounted for by shipping and transport. 
E)  The cost of logistics is considerably less than advertising. 
A)  Shaving off a small fraction of logistics costs has very little impact on savings. 
B)  Companies can gain a powerful competitive advantage by using improved logistics to enhance customer service or lower prices. 
C)  The cost savings to a company and its customers due to improved logistics is typically nominal. 
D)  Less than 5 percent of an average product's price is accounted for by shipping and transport. 
E)  The cost of logistics is considerably less than advertising.

Question 20

A(n) is considered a marketing intermediary.

Accepted Answer

A)  advertiser 
B)  customer 
C)  producer 
D)  manufacturer 
E)  wholesaler 
A)  advertiser 
B)  customer 
C)  producer 
D)  manufacturer 
E)  wholesaler

Which of the following is an advantage of exclusive dealing between a seller and a dealer?

With a vendor-managed inventory system, the supplier takes full responsibility for managing inventories and deliveries.

Explain multichannel distribution systems with an example.

Canadian bookselling retailer Indigo partners with Starbucks, to offer a store-within-store coffee shop. This channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is referred to as a(n) _.

What are the advantages and disadvantages of using a multichannel distribution system?

Customer relationship management software is used for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Olsen Canada is a retailer of international women's clothing and accessories. Olsen sells its products through its online website, boutique stores, factory outlets, and in dedicated areas at many Hudson Bay locations. Which kind of channel arrangement does Olsen employ to distribute its products?

What are the responsibilities of channel members?

In exclusive dealing, a producer may agree not to sell to other dealers in a given area.

involves combining two or more systems of transportation to move products.

Introducing intermediaries into a distribution chain increases the number of direct channel transactions between a manufacturer and its customers.

Which of the following applies to a marketing intermediary who buys brand name toothpaste from 10 different manufacturers, consolidates offerings, and then resells the various brands to 500 supermarkets throughout Canada?

Exclusive dealing that creates a monopoly comes under the scope of the Clayton Act of 1914.

Historically, conventional distribution channels have provided channel leadership and have had the power to assign roles and manage conflict.

Which of the following would be considered an upstream partner in a company's supply chain?

Inbound logistics involves managing the flow of products from an intermediary to a customer.

Founded in 2005, Canadian restaurant Freshii was established to help Canadians eat healthy food. The company has expanded to several hundred stores in North America, Europe, and Australia. Freshii has grown by franchising. This is an example of .

Which of the following is true of logistics?

A(n) is considered a marketing intermediary.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 10: Marketing Channels: Delivering Customer Value

Which of the following is an advantage of exclusive dealing between a seller and a dealer?

With a vendor-managed inventory system, the supplier takes full responsibility for managing inventories and deliveries.

Explain multichannel distribution systems with an example.

Canadian bookselling retailer Indigo partners with Starbucks, to offer a store-within-store coffee shop. This channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is referred to as a(n) _.

What are the advantages and disadvantages of using a multichannel distribution system?

Customer relationship management software is used for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Olsen Canada is a retailer of international women's clothing and accessories. Olsen sells its products through its online website, boutique stores, factory outlets, and in dedicated areas at many Hudson Bay locations. Which kind of channel arrangement does Olsen employ to distribute its products?

What are the responsibilities of channel members?

In exclusive dealing, a producer may agree not to sell to other dealers in a given area.

involves combining two or more systems of transportation to move products.

Introducing intermediaries into a distribution chain increases the number of direct channel transactions between a manufacturer and its customers.

Which of the following applies to a marketing intermediary who buys brand name toothpaste from 10 different manufacturers, consolidates offerings, and then resells the various brands to 500 supermarkets throughout Canada?

Exclusive dealing that creates a monopoly comes under the scope of the Clayton Act of 1914.

Historically, conventional distribution channels have provided channel leadership and have had the power to assign roles and manage conflict.

Which of the following would be considered an upstream partner in a company's supply chain?

Inbound logistics involves managing the flow of products from an intermediary to a customer.

Founded in 2005, Canadian restaurant Freshii was established to help Canadians eat healthy food. The company has expanded to several hundred stores in North America, Europe, and Australia. Freshii has grown by franchising. This is an example of .

Which of the following is true of logistics?

A(n) is considered a marketing intermediary.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters