Exam 7: Products, Services, and Brands: Building Customer Value 

Silkskin Cosmetics is advertising its newest line of eye makeup. Made from all-natural ingredients, the products are hypoallergenic. Silkskin is selling the products in specially designed tubes that make application easier. Which of the following is a core customer value for Silkskin's line of eye makeup?

Place marketing involves activities undertaken to create, maintain, or change attitudes or behavior toward particular places.

Which of the following is a desirable quality for a brand name?

Harley-Davidson disciples share a common, deeply held attraction to the brand. Harley appeals include: freedom, independence, power, and authenticity. Harley-Davidson doesn't just sell motorcycles. It sells self-expression, lifestyles, aspirations, and dreams. This illustrates .

Product planners must build a(n) product around the core benefit and actual product by offering additional consumer services and benefits.

products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style.

Kuka Robotics Canada manufactures and sells robots to be used on assembly lines. This is an example of .

Person marketing consists of activities undertaken to create, maintain, or change attitudes or behavior toward particular people.

What are the two ways in which a company can extend its product line?

Business advisory services such as legal or advertising are classified under which category of industrial products?

Which of the following is an example of an unsought product?

The use of traditional business marketing concepts and tools to create behaviors that will benefit individual and societal well-being is called _ marketing.

The distinction between a consumer product and an industrial product is based on the purpose for which the product is purchased.

Consistency of a product mix refers to the .

refer to a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible.

simply describes the appearance of a product.

A product line is most likely too short if managers can _.

Service variability means that the quality of services does not depend on who provides them.

Consumers rarely compare shopping products before purchasing them.

An augmented product is a product that is built around the core benefit and actual product by offering additional consumer services and benefits.