Exam 1: Relationship Selling Opportunities in the Information Economy

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Which of the following is an activity that would most likely be performed by a customer service representative(CSR)?

(Multiple Choice)
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Once an entrepreneur's company is successful,the entrepreneur no longer has to sell.

(True/False)
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Salespeople today need to have more education and skills than salespeople did in the past.

(True/False)
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The CEO of SwiftLink spends one week each month going to sales appointments with various salespeople in the company. In addition to assisting the salespeople with presentations,a likely reason the CEO goes on sales calls is to:

(Multiple Choice)
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The three prescriptions involved in developing a personal-selling philosophy are to adopt the marketing concept,to assume the role of problem solver or partner in helping customers make informed and intelligent business decisions,and to:

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Salespeople in the U.S. report that they work in sales primarily to:

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Sales engineers are people with extensive knowledge of their product who also:

(Multiple Choice)
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Commercial vendors who provide sales training offer courses based on:

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The primary task of a detail salesperson is to develop goodwill and stimulate demand for products.

(True/False)
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Which of the following describes a category of sales personnel in the field of manufacturing?

(Multiple Choice)
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Which one of the following people would LEAST likely be considered a"knowledge worker"?

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Managers do not need sales skills because they need to obtain information from clients,not communicate information to clients.

(True/False)
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Salespeople are competitive with workers in other positions when being considered for promotion to positions of greater responsibilities because salespeople:

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Salespeople are most likely considered knowledge workers because they:

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Knowledge workers need selling skills to communicate information to consumers.

(True/False)
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