Exam 17: Business Intelligence Systems

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Here is Market Basket data for 1,000 transactions at a Drug Store.Use the table below to answer the following questions. 1,000 Transactions Drug A 500 Drug B 300 Drug C 200 Drug A 75 100 125 Drug B 100 25 75 Drug C 125 75 0 No Additional Drug 200 100 0 -Refer to the table above.What is the confidence of Drug B being purchased given that Drug A has been purchased?

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Data mining is the application of mathematical and statistical techniques to find patterns and relationships that can be used to classify and predict.

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Here is Market Basket data for 1,000 transactions at a Drug Store.Use the table below to answer the following questions. 1,000 Transactions Drug A 500 Drug B 300 Drug C 200 Drug A 75 100 125 Drug B 100 25 75 Drug C 125 75 0 No Additional Drug 200 100 0 -Refer to the table above.What is the lift for Drug B being purchased given that Drug A has been purchased?

(Multiple Choice)
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A report generated by a reporting system is delivered to the appropriate users via a printed report.This system uses which of the following report modes?

(Multiple Choice)
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RFM scores commonly range from ________,with ________ being the "high" or "most desirable" score.

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________ is a way of analyzing and ranking customers based on their purchasing patterns.

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Business Intelligence (BI)systems support operational activities.

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Business Intelligence (BI)systems fall into which of the following categories?

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Market basket analysis is a data mining technique for determining which sets of products customers tend to purchase at the same time.

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Business Intelligence (BI)reporting systems can do which of the following operations?

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BI reporting systems summarize the current status of business activities and compare that status with past events but not with predicted future activities.

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In market basket analysis,lift is confidence divided by support.

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BI Reporting systems are intended to create meaningful information from disparate data sources and to deliver that information to the proper users on a timely basis.

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What is a reporting system?

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Business Intelligence (BI)systems obtain their data by which of the following means?

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RFM analysis analyzes and ranks customers based on:

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BI ________ are intended to create meaningful information from disparate data sources and to deliver that information to the proper users on a timely basis.

(Short Answer)
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A data mart is a collection of data that addresses a particular component or functional area of a business.

(True/False)
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A data warehouse is a database system that has data and programs for,as well as personnel specialized in,BI processing.

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In a common form of RFM analysis,customers with an R score of 5 are in the 20% of customers who have the most recent orders.

(True/False)
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