Exam 4: Communication Skills
Exam 1: Overview of Personal Selling62 Questions
Exam 2: Building Trust and Sales Ethics60 Questions
Exam 3: Understanding Buyers71 Questions
Exam 4: Communication Skills56 Questions
Exam 5: Strategic Prospecting and Preparing for Sales Dialogue50 Questions
Exam 6: Planning Sales Dialogues and Presentations50 Questions
Exam 7: Sales Dialogue: Creating and Communication Value52 Questions
Exam 8: Addressing Concerns and Earning Commitment53 Questions
Exam 9: Expanding Customer Relationships58 Questions
Exam 10: Adding Value: Self-Leadership and Teamwork73 Questions
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Which of the following best describes the purpose of the SPIN (situation questions,problem questions,implication questions,and need-payoff questions)questioning system? To encourage buyers to disclose personal and business information
(Multiple Choice)
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When speaking with someone on a job interview or sales call,which of the following body postures is most appropriate?
(Multiple Choice)
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Trust-based sales communication is a one-way communication in which the salesperson's focus is to convince the prospective buyer to make a purchase.
(True/False)
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Which of the following is an example of an open-end question?
(Multiple Choice)
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According to the SPIN questioning system,the purpose of _________ is to assist a buyer in thinking about the potential consequences of a problem and understand the urgency of resolving the problem in a way that motivates him or her to seek a solution.
(Short Answer)
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Salespeople begin working with a prospect at the far end of the intimate zone.
(True/False)
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Which of the following is an example of a closed-end question?
(Multiple Choice)
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_________ refers to the conscious and unconscious reactions,movements,and utterances that people use in addition to the words and symbols associated with language.
(Short Answer)
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Which the following is a characteristic of nonverbal language?
(Multiple Choice)
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A discussion or presentation that jumps around runs the risk of being inefficient and ineffective.
(True/False)
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Questions that refer to or directly result from information the other party previously provided are called _________.
(Short Answer)
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In order to collect important information concerning the needs of a buyer,a salesperson should utilize tactical questions.
(True/False)
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Salespeople often combine different types of questions to accomplish multiple and closely related sales objectives.
(True/False)
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A person holding good eye contact with the speaker during a presentation is:
(Multiple Choice)
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Which of the following components of active listening addresses the question of "What meaning does the sender intend?"
(Multiple Choice)
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Kim is a salesperson for ABC Advertising.She is having trouble maintaining control of her sales calls.Kim finds that her customers often go off on tangents and talk about relatively unimportant things until her time with those customers is up.Kim could benefit by:
(Multiple Choice)
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_________ refer to groups of related nonverbal expressions,gestures,and movements that can be interpreted to better understand the true message being communicated.
(Short Answer)
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