Exam 6: Writing a Business Plan

An organizational chart is a graphic representation of how authority and responsibility are distributed within a company.

A competitor analysis should be included in the ________ section of a business plan.

Fragmented industries are more receptive to new entrants than industries that are dominated by a handful of large firms.

According to the textbook, in many instances an investor will first ask for a copy of a firm's ________ and will request a copy of the full business plan only if that portion of the plan is sufficiently convincing.

According to the textbook, the ________ are the heart of the financial section of a business plan.

A(n) ________, in a business plan context, is a noteworthy event in the past or future development of a business.

The ________ section of a business plan breaks the industry into segments and zeroes in on the specific segment (or target market) to which the firm will try to appeal.

For most new ventures, the business plan is a dual-purpose document used both inside and outside the firm.

The ________ section of the business plan addresses the basic logic of how profits are earned in the business.

According to the textbook, the first rule in making an oral presentation is to ________.

A business plan can usually be completed in one to three days.

Most business plan writers interpret or make sense of a firm's historical and/or pro forma financial statements through ________ analysis.

Which of the following statements is incorrect regarding the industry analysis portion of a firm's business plan?

The major revenue drivers, which are the ways a business earns money, should be first identified in "The Economics of the Business" section of the business plan.

A prototype is ________.