Exam 15: Franchising
Exam 1: Introduction to Entrepreneurship75 Questions
Exam 2: Recognizing Opportunities and Generating Ideas75 Questions
Exam 3: Feasibility Analysis75 Questions
Exam 4: Developing an Effective Business Model75 Questions
Exam 5: Industry and Competitor Analysis75 Questions
Exam 6: Writing a Business Plan75 Questions
Exam 7: Preparing the Proper Ethical and Legal Foundation75 Questions
Exam 8: Assessing a New Ventures Financial Strength and Viability75 Questions
Exam 9: Building a New-Venture Team75 Questions
Exam 10: Getting Financing or Funding75 Questions
Exam 11: Unique Marketing Issues75 Questions
Exam 12: The Importance of Intellectual Property75 Questions
Exam 13: Preparing for and Evaluating the Challenges of Growth75 Questions
Exam 14: Strategies for Firm Growth75 Questions
Exam 15: Franchising74 Questions
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James Ryan has been a Coors Beer distributor for the past 20 years. James owns a ________ franchise.
(Multiple Choice)
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Uptown Cheapskate, the company profiled in the opening feature of Chapter 15, was started by Chelsea and Scott Sloan. According to the feature, Chelsea and Scott decided to grow Uptown Cheapskate via franchising because they wanted to ________.
(Multiple Choice)
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Which of the following statements is incorrect regarding product and trademark franchises?
(Multiple Choice)
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Franchising is a form of business organization in which a firm that already has a successful product or service licenses its trademark and method of doing business to other businesses in exchange for an initial franchise fee and an ongoing royalty.
(True/False)
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Business format franchises typically allow franchisees substantial flexibility in how they run their individual franchise units.
(True/False)
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A Pepsi Cola bottling dealership is an example of a business format franchise.
(True/False)
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According to the textbook, a franchisee's weekly or monthly royalty fees are typically around ________ percent of gross income.
(Multiple Choice)
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In the majority of cases, a franchisee pays the franchisor a royalty based on ________.
(Multiple Choice)
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The royalty fees a franchisee pays are usually around four to five percent of gross income.
(True/False)
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According to a recent FTC report, instances of problems between franchisors and their franchisees tend to be ________.
(Multiple Choice)
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The document that consummates the sale of a franchise is called the ________.
(Multiple Choice)
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According to the textbook, from the franchisor's point of view, the primary disadvantage of franchising is that ________.
(Multiple Choice)
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The two distinctly different types of franchise systems are ________ franchise and ________ franchise.
(Multiple Choice)
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To avoid making a hasty judgment, a franchisee may not purchase a franchise for ________ days from the time the Franchise Disclosure Document is received.
(Multiple Choice)
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Jenna Page recently entered into an agreement with Anytime Fitness to open five Anytime Fitness franchises. According to the agreement that Jenna entered into, she has the right to open up to five Anytime Fitness franchises within the city limits of Lawrence, Kansas. Jenna has entered into a(n) ________ franchise agreement.
(Multiple Choice)
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In the majority of cases, a franchisee pays a royalty based on a percentage of weekly or monthly net income.
(True/False)
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Which of the following statements is incorrect regarding franchising?
(Multiple Choice)
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There are two primary advantages to buying a franchise over other forms of business ownership. First, the franchisor typically provides training, technical expertise, and other forms of support, and second, ________.
(Multiple Choice)
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An advantage of franchising, from the franchisors point of view, is that franchising helps a venture grow because the franchisees provide the majority of the capital.
(True/False)
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