Exam 7: Survey Research

______ type responses generally ask respondents to indicate the extent to which they agree or disagree with statements.

Why is pretesting so important? Give an example.

What is meant by Make Response Categories Exhaustive? Give an example.

If financial resources are available, ______ is often the best survey design

Filter questions create skip patterns.

When a question is really asking more than one thing, it is called a double-negative question.

According to your text, what are the four guidelines for writing clear and meaningful questions?

One of the most successful omnibus surveys is the ______.

Idiosyncratic variation is variation in responses to questions caused by individuals' reactions to particular words or ideas in the question instead of by variation in the concept that the question is intended to measure.

Asking questions that are not necessary for purposes of their research may make the questionnaire more intrusive than necessary.

Name four organizational guidelines should surveys follow, for most effectiveness?

Choose any three survey designs. Which design should be used and when? What are the major advantages and disadvantages to the designs?

Group surveys are the most expensive type of surveys.

A survey question used to identify a subset of respondents who then are asked other questions is known as a(n) ______.

Drawing a random sample is made more difficult by random digit dialing because it dials numbers that are not published.

People often tend to agree with a statement just to avoid seeming disagreeable.

Question order can lead to context effects when one or more questions influence how subsequent questions are interpreted.

CATI is ______.

One advantage to in-person interviewing is ______.

When several questions are used to measure one concept, the responses may be combined to take the sum or average of the responses in order to create a(n) ______.