Question 1

Only specific personal within marketing are impacted by the marketing plan.

Accepted Answer

A) True 
 B)False

Question 2

Target markets,the offer,and the communication plan are summarized in the _____ section of the marketing plan.

Accepted Answer

A)  offering 
B)  communication plan 
C)  business climate 
D)  strategy 
E)  conclusion 
A)  offering 
B)  communication plan 
C)  business climate 
D)  strategy 
E)  conclusion

Question 3

List and describe the steps in the forecasting process.

Accepted Answer

A common first step is to determine mark

Question 4

Team members creating a marketing plan can be specialists in a certain area.

Accepted Answer

A) True 
 B)False

Question 5

For marketers,identifying causality is not a hard task.

Accepted Answer

A) True 
 B)False

Question 6

The _____ is an adjustment whereby the rate of change for the past few periods is averaged; while _____ is a type of moving average that puts more emphasis on the most recent period.

Accepted Answer

A)  moving average; exponential smoothing 
B)  moving average; correlational analysis 
C)  exponential smoothing; moving average 
D)  correlational analysis; moving average 
E)  exponential smoothing; correlational analysis 
A)  moving average; exponential smoothing 
B)  moving average; correlational analysis 
C)  exponential smoothing; moving average 
D)  correlational analysis; moving average 
E)  exponential smoothing; correlational analysis

Question 7

Threats include:

Accepted Answer

A)  internal positive conditions of the firm. 
B)  external positive conditions of the macroenvironment. 
C)  collaborative factors with competitors. 
D)  internal negative conditions of the firm. 
E)  external negative conditions of the macroenvironment. 
A)  internal positive conditions of the firm. 
B)  external positive conditions of the macroenvironment. 
C)  collaborative factors with competitors. 
D)  internal negative conditions of the firm. 
E)  external negative conditions of the macroenvironment.

Question 8

The actual marketing plan you create will be written primarily for _____,who will use the forecasts in your plan to make _____.

Accepted Answer

executives

Question 9

When discussing the customer segments in the marketing plan,it is important to include:

Accepted Answer

A)  segmentation analysis strategies. 
B)  market research objectives. 
C)  market share and sales goals for each segment. 
D)  differentiated segment strategies to reduce risk. 
E)  concentrated segment peripherals. 
A)  segmentation analysis strategies. 
B)  market research objectives. 
C)  market share and sales goals for each segment. 
D)  differentiated segment strategies to reduce risk. 
E)  concentrated segment peripherals.

Question 10

_____ allows you to smooth out the seasonal variance on sales so you can then determine how much of the change in sales is due to other factors.

Accepted Answer

A)  Correlational analysis 
B)  Expertise 
C)  Statistical control 
D)  Managerial control 
E)  Causality 
A)  Correlational analysis 
B)  Expertise 
C)  Statistical control 
D)  Managerial control 
E)  Causality

Question 11

A company's sales potential is estimated prior to the market potential.

Accepted Answer

A) True 
 B)False

Question 12

_____ is the degree to which you can separate the effects of a variable on a consequence.

Accepted Answer

The answer of _____ is the degree to which you...

Question 13

A complete coverage of the business climate includes an analysis of the political climate,economic climate,and technological environment.

Accepted Answer

A) True 
 B)False

Question 14

_____ is a forecasting method in which the forecast is based on an objective third-party's best estimate of what will happen in the market and how that will influence sales.

Accepted Answer

The answer of _____ is a forecasting method in which...

Question 15

Techniques that rely heavily on people's opinions or estimates are called _____.

Accepted Answer

The answer of Techniques that rely heavily on people's opinions...

Question 16

_____ refers to a trend analysis type of forecasting method that estimates sales based on an average rate of change over a group of previous periods of time.

Accepted Answer

The answer of _____ refers to a trend analysis type...

Question 17

The first portion of the budget section of the marketing plan will most likely cover the investment required for the launch.

Accepted Answer

A) True 
 B)False

Question 18

CMOs must set their organization's _____ expectations.

Accepted Answer

The answer of CMOs must set their organization's _____ expectations....

Question 19

A(n)_____ is an experiment in which the company launches a new offering in a limited market in order to gain real-world knowledge of how the market will react to the product.

Accepted Answer

The answer of A(n)_____ is an experiment in which the...

Only specific personal within marketing are impacted by the marketing plan.

Target markets,the offer,and the communication plan are summarized in the _____ section of the marketing plan.

List and describe the steps in the forecasting process.

Team members creating a marketing plan can be specialists in a certain area.

For marketers,identifying causality is not a hard task.

The _ is an adjustment whereby the rate of change for the past few periods is averaged; while _ is a type of moving average that puts more emphasis on the most recent period.

Threats include:

The actual marketing plan you create will be written primarily for _,who will use the forecasts in your plan to make _.

When discussing the customer segments in the marketing plan,it is important to include:

_____ allows you to smooth out the seasonal variance on sales so you can then determine how much of the change in sales is due to other factors.

A company's sales potential is estimated prior to the market potential.

_____ is the degree to which you can separate the effects of a variable on a consequence.

A complete coverage of the business climate includes an analysis of the political climate,economic climate,and technological environment.

_____ is a forecasting method in which the forecast is based on an objective third-party's best estimate of what will happen in the market and how that will influence sales.

Techniques that rely heavily on people's opinions or estimates are called _____.

_____ refers to a trend analysis type of forecasting method that estimates sales based on an average rate of change over a group of previous periods of time.

The first portion of the budget section of the marketing plan will most likely cover the investment required for the launch.

CMOs must set their organization's _____ expectations.

A(n)_____ is an experiment in which the company launches a new offering in a limited market in order to gain real-world knowledge of how the market will react to the product.

What Is Marketing?

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

Filters

Exam 16: The Marketing Plan

Only specific personal within marketing are impacted by the marketing plan.

Target markets,the offer,and the communication plan are summarized in the _____ section of the marketing plan.

List and describe the steps in the forecasting process.

Team members creating a marketing plan can be specialists in a certain area.

For marketers,identifying causality is not a hard task.

The _____ is an adjustment whereby the rate of change for the past few periods is averaged; while _____ is a type of moving average that puts more emphasis on the most recent period.

Threats include:

The actual marketing plan you create will be written primarily for _____,who will use the forecasts in your plan to make _____.

When discussing the customer segments in the marketing plan,it is important to include:

_____ allows you to smooth out the seasonal variance on sales so you can then determine how much of the change in sales is due to other factors.

A company's sales potential is estimated prior to the market potential.

_____ is the degree to which you can separate the effects of a variable on a consequence.

A complete coverage of the business climate includes an analysis of the political climate,economic climate,and technological environment.

_____ is a forecasting method in which the forecast is based on an objective third-party's best estimate of what will happen in the market and how that will influence sales.

Techniques that rely heavily on people's opinions or estimates are called _____.

_____ refers to a trend analysis type of forecasting method that estimates sales based on an average rate of change over a group of previous periods of time.

The first portion of the budget section of the marketing plan will most likely cover the investment required for the launch.

CMOs must set their organization's _____ expectations.

A(n)_____ is an experiment in which the company launches a new offering in a limited market in order to gain real-world knowledge of how the market will react to the product.

What Is Marketing?

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

Filters

The _ is an adjustment whereby the rate of change for the past few periods is averaged; while _ is a type of moving average that puts more emphasis on the most recent period.

The actual marketing plan you create will be written primarily for _,who will use the forecasts in your plan to make _.