Exam 11: Integrated Marketing Communications and the Changing Media Landscape

List and describe the various types of promotional budgets.

The beginning and the end of a message should be strong in comparison to the middle.

_____ provide continuous access to people on the go although reception may vary in different markets.

Examples of out-of-home advertising include:

What is involved in the communication process?

_____ is utilized to get potential customers to act quickly,make larger purchases,and make repeat purchases.

Companies use a push strategy when they target final consumers with promotions.

What are the essential factors that companies must consider when deciding on a message strategy?

_____ is a budgeting method that relies heavily on competitive intelligence.

_____ is a message that is paid for and sent to large groups of the population at one time with an identified organization or brand being promoted.

What are trade promotions? Give examples.

A company's message should vary based on the medium.

_____ is often relied upon to sell convenience goods and products purchased routinely.

What is the difference between a push and a pull strategy?

Domino's "Pizza delivered in 30 minutes or it's free" is a good example of a(n)_____.

A(n)_____ is something you get either for free or for a small shipping and handling charge with your proof of purchase.

PR is often perceived to be less objective than other forms of promotion.

Advertisements on airplane trays are examples of _____.

_____ is marketing media that is available in different places,such as cell phones.

The sender determines how the message is interpreted.