Exam 8: Using Marketing Channels to Create Value for Customers

A(n)_____ provision designates who is responsible for what shipping costs,who owns title of goods and when.

Explain why there are a variety of types of supermarkets in terms of prices and offerings.

Brokers take title to the products they sell.

Explain why products are distributed at different distribution intensity levels.

A strategy utilized by the manufacturer of a good that convinces the wholesaler,distributor,or retailer to sell its products is known as a(n):

Products that are typically more likely to have a shorter marketing channel include:

The most common form of agent and broker consumers encounter are found in _____.

Resale price maintenance agreements are a great tool for producers who want to restrict the price a retailer can charge for a product.

A _____ focuses on communicating the product's benefits to the consumer so as to create demand that retailers and distributors must meet.

_____ involves selling products through one or very few outlets.

All of the people and organizations that buy,resell,and promote a product "downstream" as it makes it to the end user is referred to as the _____.

The producer does not market directly to consumers when it is involved in an indirect channel.

Outlet stores are oversized department stores that carry a broad array of general merchandise as well as groceries.

Wholesalers resell goods to other companies without transforming the goods.

A pull strategy utilizes customers to convince businesses to sell a product.

Selecting the best marketing channel is critical because it can mean the success or failure of your product.

Organizations that are involved in the process of producing,promoting,and delivering company products to its user but are not active participants in selling of the products are referred to as _____.

The clout of the various organizations in its marketing channel can affect the contract terms.

_____ is a strategy of selling a product in as many outlets as possible.

A strong channel member that wields channel power is known as a(n)______.