Exam 5: Market Segmenting, Targeting, and Positioning

What are the advantages of utilizing a targeted marketing strategy?

A market may be more attractive than others because it is already swamped with competitors,so it must be successful.

_____ do not show a strong primary motivation.

Firms may deliberately "untarget" _____ customers.

Firms appealing to a new target market should keep their current taglines,products,and marketing strategies in place because it is important to remain consistent in the minds of consumers.

Repositioning is an effort to "move" a product to a different place in the minds of consumers.

A firm utilizing multisegment marketing is less vulnerable to competition.

Old brands or products companies "bring back" for a period of time are known as _____.

When engaging in niche marketing,a company's goal is to be a small fish in a big pond.

Rachel has plotted all sub shops in Bethesda on a graph based on price and menu selection.Which of the following did she utilize?

What methods do firms utilize to better understand their current customers so as to build stronger relationships?

_____ entails selling the same product to all consumers.

The sub-segment of the Hispanic market that is characterized as containing individuals who are English dominant,free thinkers,and multicultural is known as _____.

Which of the following types of segmentation strategies utilize city size and population density?

A benefit of utilizing a targeted marketing strategy is that a company may be able to:

_____ involves targeting multiple groups of consumers.

Income is used as a segmentation variable because it indicates a group's _____.

Mass marketing is attractive because it is efficient,so it saves a firm from doing more work and spending more money.

An attractive market must "fit in" with the firm's _____ and _____.

Behavioral segmentation may answer the question,"How do our customers use our product?"