Exam 4: Business Buying Behavior

Gill's Bakery has been buying flour from the same supplier for years.But due to recent price hikes,Gill's decides to switch to another supplier that is offering the same quantity and quality of flour at a reduced price.Which of the following best describes the buying situation that has occurred?

The number of products sold in business markets outnumbers those sold in consumer markets.

List and describe the four major categories of business buyers.

Organizations select a single supplier because it is less risky than utilizing multiple suppliers.

Sellers like straight rebuys because the buyer doesn't consider any other alternative products or search for new suppliers.

When presenting a RFP,vendors generally provide the purchaser with a _____ if the good is a physical product.

_____ are groups of people within organizations who make purchasing decisions.

Buying centers are groups of people within organizations who _____.

In business-to-government (B2G)markets,local,state,and federal governments buy products.

A(n)_____ is an invitation to submit a bid to supply the good or service.

_____ occurs when demand for one product increases the demand for another.

The clustering of firms,that are part of the same industry,occurs because the resources these firms need-both human and natural-are located in some areas and not others.

_____ can be either nonprofit or for-profit businesses.