Question 1

Consumers acquire items that reflect not only their current social class but also their:

Accepted Answer

A)  class aspirations. 
B)  class consumption. 
C)  altruism. 
D)  selfishness. 
E)  greed. 
A)  class aspirations. 
B)  class consumption. 
C)  altruism. 
D)  selfishness. 
E)  greed.

Question 2

Discuss the roles of spouses in household decisions and the factors that influence these decisions.

Accepted Answer

The roles of spouses in household decisi

Question 3

Both social class and income are needed to explain behaviors that involve _____.

Accepted Answer

A)  values or beliefs 
B)  political orientation 
C)  family norms 
D)  artist temperament 
E)  status symbols 
A)  values or beliefs 
B)  political orientation 
C)  family norms 
D)  artist temperament 
E)  status symbols

Question 4

Discuss the importance of social classes in segmenting the market.

Accepted Answer

Social classes play a crucial role in se

Question 5

Households are all the same in terms of stage in the family life cycle.

Accepted Answer

A) True 
 B)False

Question 6

Lower-class consumers tend to watch TV less and are more likely than other classes to read magazines and newspapers.

Accepted Answer

A) True 
 B)False

Question 7

Authoritarian households exert the least amount of control on children.

Accepted Answer

A) True 
 B)False

Question 8

In most societies, the upper classes tend to be:

Accepted Answer

A)  lacking when it comes to meeting class expectations. 
B)  more cosmopolitan and international in orientation than other classes. 
C)  culture bound and the most different from other classes. 
D)  interested in downward mobility to appear approachable to other classes. 
E)  formally structured and have their incomes below the median. 
A)  lacking when it comes to meeting class expectations. 
B)  more cosmopolitan and international in orientation than other classes. 
C)  culture bound and the most different from other classes. 
D)  interested in downward mobility to appear approachable to other classes. 
E)  formally structured and have their incomes below the median.

Question 9

_____, or moving to a lower class, is an increasing trend in some industrialized societies.

Accepted Answer

A)  Status float 
B)  Status crystallization 
C)  Reverse mobility 
D)  Downward mobility 
E)  Class fragmentation 
A)  Status float 
B)  Status crystallization 
C)  Reverse mobility 
D)  Downward mobility 
E)  Class fragmentation

Question 10

Children tend to have more influence when parents are more involved in the decision process or are more traditional and conservative.

Accepted Answer

A) True 
 B)False

Question 11

Depictions of the material success of peers can spur the desire for luxurious status symbols as well.

Accepted Answer

A) True 
 B)False

Question 12

Families whose income level is 20 to 30 percent more than the median of their class are considered _____.

Accepted Answer

A)  overwhelmed 
B)  underwhelmed 
C)  overprivileged 
D)  exemplary 
E)  uninfluential 
A)  overwhelmed 
B)  underwhelmed 
C)  overprivileged 
D)  exemplary 
E)  uninfluential

Question 13

Bob and Jane are married and are partners at a prestigious law firm. Together, they earn a comfortable seven-figure salary, which allows them to buy luxury products that most people cannot afford. In the context of social class distinctions, it can be said that Bob and Jane belong to the _____ class.

Accepted Answer

A)  overwhelmed 
B)  median 
C)  overprivileged 
D)  instrumental 
E)  saturated 
A)  overwhelmed 
B)  median 
C)  overprivileged 
D)  instrumental 
E)  saturated

Question 14

A major feature that distinguishes middle-class consumers from consumers of other classes is that they:

Accepted Answer

A)  engage in conspicuous consumption. 
B)  look to the upper class for guidance on certain behaviors. 
C)  engage in compensatory consumption. 
D)  save all their earnings. 
E)  have a high level of attention for advertising. 
A)  engage in conspicuous consumption. 
B)  look to the upper class for guidance on certain behaviors. 
C)  engage in compensatory consumption. 
D)  save all their earnings. 
E)  have a high level of attention for advertising.

Question 15

Dollar stores, such as Dollar Tree, attract upper-class consumers with premium pricing of everyday goods.

Accepted Answer

A) True 
 B)False

Question 16

Sam is from a working-class family, and his father did not have enough money to put him through school. However, with the help of scholarships and part-time jobs, Sam was able to get into a good school and eventually secured a well-paid job. In this case, Sam has experienced _____.

Accepted Answer

A)  status float 
B)  status crystallization 
C)  social facilitation 
D)  class fragmentation 
E)  upward mobility 
A)  status float 
B)  status crystallization 
C)  social facilitation 
D)  class fragmentation 
E)  upward mobility

Question 17

A particularly important survival activity for homeless consumers is _____.

Accepted Answer

A)  networking 
B)  bartering 
C)  exercising 
D)  cocreating 
E)  scavenging 
A)  networking 
B)  bartering 
C)  exercising 
D)  cocreating 
E)  scavenging

Question 18

Joanna is a billionaire. She owns seven houses in seven states, has a garage full of new cars, and has been called materialistic by many of the people who know her. In this case, Joanna is engaged in _____.

Accepted Answer

A)  parody display 
B)  conspicuous waste 
C)  power acquisition 
D)  utilitarian consumption 
E)  involuntary consumption 
A)  parody display 
B)  conspicuous waste 
C)  power acquisition 
D)  utilitarian consumption 
E)  involuntary consumption

Question 19

A(n) _____ is equally likely to be made by the husband or the wife, but not by both.​

Accepted Answer

A)  synergistic decision 
B)  expressive decision 
C)  autonomic decision 
D)  cohabitual decision 
E)  syncratic decision 
A)  synergistic decision 
B)  expressive decision 
C)  autonomic decision 
D)  cohabitual decision 
E)  syncratic decision

Question 20

Which of the following is true of upper-class individuals?

Accepted Answer

A)  They are dependent on family members for economic and social support in many areas. 
B)  They are white-collar workers, many of whom have attended college. 
C)  They are consumers who lack shelter and live on the streets or in makeshift structures, cars, or vacant houses. 
D)  They are a varied group of individuals who include the aristocracy and the "old money" of inherited wealth. 
E)  They are likely to shop in discount stores and to have less product information when purchasing. 
A)  They are dependent on family members for economic and social support in many areas. 
B)  They are white-collar workers, many of whom have attended college. 
C)  They are consumers who lack shelter and live on the streets or in makeshift structures, cars, or vacant houses. 
D)  They are a varied group of individuals who include the aristocracy and the "old money" of inherited wealth. 
E)  They are likely to shop in discount stores and to have less product information when purchasing.

Consumers acquire items that reflect not only their current social class but also their:

Discuss the roles of spouses in household decisions and the factors that influence these decisions.

Both social class and income are needed to explain behaviors that involve _____.

Discuss the importance of social classes in segmenting the market.

Households are all the same in terms of stage in the family life cycle.

Lower-class consumers tend to watch TV less and are more likely than other classes to read magazines and newspapers.

Authoritarian households exert the least amount of control on children.

In most societies, the upper classes tend to be:

_____, or moving to a lower class, is an increasing trend in some industrialized societies.

Children tend to have more influence when parents are more involved in the decision process or are more traditional and conservative.

Depictions of the material success of peers can spur the desire for luxurious status symbols as well.

Families whose income level is 20 to 30 percent more than the median of their class are considered _____.

A major feature that distinguishes middle-class consumers from consumers of other classes is that they:

Dollar stores, such as Dollar Tree, attract upper-class consumers with premium pricing of everyday goods.

Sam is from a working-class family, and his father did not have enough money to put him through school. However, with the help of scholarships and part-time jobs, Sam was able to get into a good school and eventually secured a well-paid job. In this case, Sam has experienced _____.

A particularly important survival activity for homeless consumers is _____.

Joanna is a billionaire. She owns seven houses in seven states, has a garage full of new cars, and has been called materialistic by many of the people who know her. In this case, Joanna is engaged in _____.

A(n) _____ is equally likely to be made by the husband or the wife, but not by both.

Which of the following is true of upper-class individuals?

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 13: Household and Social Class Influences

Consumers acquire items that reflect not only their current social class but also their:

Discuss the roles of spouses in household decisions and the factors that influence these decisions.

Both social class and income are needed to explain behaviors that involve _____.

Discuss the importance of social classes in segmenting the market.

Households are all the same in terms of stage in the family life cycle.

Lower-class consumers tend to watch TV less and are more likely than other classes to read magazines and newspapers.

Authoritarian households exert the least amount of control on children.

In most societies, the upper classes tend to be:

_____, or moving to a lower class, is an increasing trend in some industrialized societies.

Children tend to have more influence when parents are more involved in the decision process or are more traditional and conservative.

Depictions of the material success of peers can spur the desire for luxurious status symbols as well.

Families whose income level is 20 to 30 percent more than the median of their class are considered _____.

A major feature that distinguishes middle-class consumers from consumers of other classes is that they:

Dollar stores, such as Dollar Tree, attract upper-class consumers with premium pricing of everyday goods.

Sam is from a working-class family, and his father did not have enough money to put him through school. However, with the help of scholarships and part-time jobs, Sam was able to get into a good school and eventually secured a well-paid job. In this case, Sam has experienced _____.

A particularly important survival activity for homeless consumers is _____.

Joanna is a billionaire. She owns seven houses in seven states, has a garage full of new cars, and has been called materialistic by many of the people who know her. In this case, Joanna is engaged in _____.

A(n) _____ is equally likely to be made by the husband or the wife, but not by both.​

Which of the following is true of upper-class individuals?

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

A(n) _____ is equally likely to be made by the husband or the wife, but not by both.