Exam 7: Problem Recognition and Information Search

Internal information search is:

Explain a consumer's ideal state and actual state and the difference between them with an example.

When Martha visited her favorite salon, a salon representative gave her a new moisturizer that was yet to be launched in the market. She was asked to try the product and provide a review about it. In this scenario, Martha acquired information about the new moisturizer through _____.

Marketing can help put consumers in a state of problem recognition and motivate them to start the decision process by attempting to create dissatisfaction with the ideal state.

Confirmation bias is related to the concept of selective perception.

Priscilla can recall information such as the price, number of shelves, and color of the refrigerator she purchased. However, she cannot recall the refrigerator's capacity. This is an example of inhibition.

Rather than remembering all available brands in any given situation, consumers tend to recall a subset of two to eight brands known as a consideration or evoked set.

Explain the inverted-U relationship between knowledge and search.

Diana likes Anakia, a tent-making company. When she saw the latest ad for its tents, she could recall how sturdy and easy to use they were. However, she could not recall any flaws about them. This is an example of _____.

Explain how the recall of brands can have an impact on decision-making.

Which of the following statements is true of an experiential search?

Some marketers include _____ in various marketing elements so that consumers can get more information via cell phone.

_____ refers to the concept of seeing what we want to see.

Cathy and Don are soon to be parents. Lately, they have been interested in childcare products. In this scenario, Cathy and Don's behavior is an example of _____.

Discuss the factors that can influence the perception of the actual state.

Packaging can be an important retrieval cue for food products.

Two types of external search are prepurchase search and ongoing search.

Which of the following statements is true of inhibition?

Explain how confirmation bias alters the nature of internal search.

Anna sees an ad for Naimo Lands, a theme park. Though she does not remember the price of the ticket or the names of the rides, she remembers how the employees had entertained the crowd during her last trip to Naimo Lands. She also remembers that she was given a gift before she left the park. In this case, the details remembered by Anna can be categorized as _____.