Question 1

While they rely heavily on social networks,referral samples are often useful in:

Accepted Answer

A) Industrial marketing research situations. 
B) Consumer marketing research situations. 
C) Entertainment marketing research situations. 
D) Sports marketing research situations. 
A) Industrial marketing research situations. 
B) Consumer marketing research situations. 
C) Entertainment marketing research situations. 
D) Sports marketing research situations.

Question 2

When a researcher specifies percentages of the total sample for various types of individuals to be interviewed and selects them via nonprobability sampling,it is termed a quota sample.

Accepted Answer

A) True 
 B)False

Question 3

The simple random sampling method does not guarantee that every member of the population has an equal chance of being selected into the sample;therefore,the resulting sample,no matter what the size,will not be a valid representation of the population.

Accepted Answer

A) True 
 B)False

Question 4

Cluster sampling is desirable when highly similar groups can be easily identified,such as subdivisions spread across a wide geographic area.

Accepted Answer

A) True 
 B)False

Question 5

Which type of research method uses purposive sampling rather than probability sampling?

Accepted Answer

A) Secondary research 
B) Surveys 
C) Focus groups 
D) Exploratory research 
A) Secondary research 
B) Surveys 
C) Focus groups 
D) Exploratory research

Question 6

A subset of the population is:

Accepted Answer

A) A sample. 
B) A sample unit. 
C) A subpopulation. 
D) A population. 
A) A sample. 
B) A sample unit. 
C) A subpopulation. 
D) A population.

Question 7

The main disadvantage of using random number to draw a simple random sample is:

Accepted Answer

A) It requires an incomplete accounting of the population. 
B) It requires a complete accounting of the population. 
C) It requires a specific but incomplete accounting of the population. 
D) It requires a specific targeted population. 
A) It requires an incomplete accounting of the population. 
B) It requires a complete accounting of the population. 
C) It requires a specific but incomplete accounting of the population. 
D) It requires a specific targeted population.

Question 8

________ are appropriate when researchers have a detailed demographic profile of the population on which to base the sample.

Accepted Answer

A) Referral samples 
B) Convenience samples 
C) Purposive samples 
D) Quota samples 
A) Referral samples 
B) Convenience samples 
C) Purposive samples 
D) Quota samples

Question 9

It is not possible to obtain precision or accuracy with surprisingly small samples.

Accepted Answer

A) True 
 B)False

Question 10

There are no impracticalities associated with a census,particularly when you think about target markets encompassing millions of consumers.

Accepted Answer

A) True 
 B)False

Question 11

Discuss the reasons that taking a sample is almost always desirable over taking a census.

Accepted Answer

Students should mention the advantages o

Question 12

The most well known census is the U.S.census for which the target population is:

Accepted Answer

A) All households in the U.S.. 
B) A certain percentage of the U.S.population. 
C) An equal number of people from each region of the U.S. 
D) An equal percentage of people from each region of the U.S. 
A) All households in the U.S.. 
B) A certain percentage of the U.S.population. 
C) An equal number of people from each region of the U.S. 
D) An equal percentage of people from each region of the U.S.

Question 13

With nonprobability methods there is no way to determine the probability even if the population size is known because the:

Accepted Answer

A) Selection technique is objective. 
B) Selection technique is uncertain 
C) Selection technique is non-scientific. 
D) Selection technique is subjective. 
A) Selection technique is objective. 
B) Selection technique is uncertain 
C) Selection technique is non-scientific. 
D) Selection technique is subjective.

Question 14

With probability sampling methods,some members of the population do not have any chance of being included in the sample.

Accepted Answer

A) True 
 B)False

Question 15

Probability samples are samples in which members of the population have a known chance of being selected into the sample.

Accepted Answer

A) True 
 B)False

Question 16

Name and describe the four basic nonprobability sampling methods that contain bias because all members of the population do not have a fair chance of being selected into the sample.

Accepted Answer

Students should name and describe the fo

Question 17

A sample frame invariably contains sample frame error,which is the degree to which the sample frame fails to account for all of the population.

Accepted Answer

A) True 
 B)False

Question 18

________ is an entire group under study as specified by the objectives of the research project.

Accepted Answer

A) Study group 
B) Population 
C) Sample 
D) Census 
A) Study group 
B) Population 
C) Sample 
D) Census

Question 19

When a researcher uses ________,sample frame error occurs in the form of members of the population who are infrequent users or nonusers of that location.

Accepted Answer

A) convenience sampling 
B) purposive sampling 
C) chain referral sampling 
D) quota sampling 
A) convenience sampling 
B) purposive sampling 
C) chain referral sampling 
D) quota sampling

Question 20

A busy pedestrian area or a shopping mall,as the sample frame from which to intercept potential respondents,would represent what type of nonprobability sampling method?

Accepted Answer

A) Purposive sampling 
B) Chain referral sampling 
C) Quota sampling 
D) Convenience sampling 
A) Purposive sampling 
B) Chain referral sampling 
C) Quota sampling 
D) Convenience sampling

While they rely heavily on social networks,referral samples are often useful in:

When a researcher specifies percentages of the total sample for various types of individuals to be interviewed and selects them via nonprobability sampling,it is termed a quota sample.

The simple random sampling method does not guarantee that every member of the population has an equal chance of being selected into the sample;therefore,the resulting sample,no matter what the size,will not be a valid representation of the population.

Cluster sampling is desirable when highly similar groups can be easily identified,such as subdivisions spread across a wide geographic area.

Which type of research method uses purposive sampling rather than probability sampling?

A subset of the population is:

The main disadvantage of using random number to draw a simple random sample is:

________ are appropriate when researchers have a detailed demographic profile of the population on which to base the sample.

It is not possible to obtain precision or accuracy with surprisingly small samples.

There are no impracticalities associated with a census,particularly when you think about target markets encompassing millions of consumers.

Discuss the reasons that taking a sample is almost always desirable over taking a census.

The most well known census is the U.S.census for which the target population is:

With nonprobability methods there is no way to determine the probability even if the population size is known because the:

With probability sampling methods,some members of the population do not have any chance of being included in the sample.

Probability samples are samples in which members of the population have a known chance of being selected into the sample.

Name and describe the four basic nonprobability sampling methods that contain bias because all members of the population do not have a fair chance of being selected into the sample.

A sample frame invariably contains sample frame error,which is the degree to which the sample frame fails to account for all of the population.

________ is an entire group under study as specified by the objectives of the research project.

When a researcher uses ________,sample frame error occurs in the form of members of the population who are infrequent users or nonusers of that location.

A busy pedestrian area or a shopping mall,as the sample frame from which to intercept potential respondents,would represent what type of nonprobability sampling method?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

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Exam 9: Selecting the Sample

While they rely heavily on social networks,referral samples are often useful in:

When a researcher specifies percentages of the total sample for various types of individuals to be interviewed and selects them via nonprobability sampling,it is termed a quota sample.

The simple random sampling method does not guarantee that every member of the population has an equal chance of being selected into the sample;therefore,the resulting sample,no matter what the size,will not be a valid representation of the population.

Cluster sampling is desirable when highly similar groups can be easily identified,such as subdivisions spread across a wide geographic area.

Which type of research method uses purposive sampling rather than probability sampling?

A subset of the population is:

The main disadvantage of using random number to draw a simple random sample is:

________ are appropriate when researchers have a detailed demographic profile of the population on which to base the sample.

It is not possible to obtain precision or accuracy with surprisingly small samples.

There are no impracticalities associated with a census,particularly when you think about target markets encompassing millions of consumers.

Discuss the reasons that taking a sample is almost always desirable over taking a census.

The most well known census is the U.S.census for which the target population is:

With nonprobability methods there is no way to determine the probability even if the population size is known because the:

With probability sampling methods,some members of the population do not have any chance of being included in the sample.

Probability samples are samples in which members of the population have a known chance of being selected into the sample.

Name and describe the four basic nonprobability sampling methods that contain bias because all members of the population do not have a fair chance of being selected into the sample.

A sample frame invariably contains sample frame error,which is the degree to which the sample frame fails to account for all of the population.

________ is an entire group under study as specified by the objectives of the research project.

When a researcher uses ________,sample frame error occurs in the form of members of the population who are infrequent users or nonusers of that location.

A busy pedestrian area or a shopping mall,as the sample frame from which to intercept potential respondents,would represent what type of nonprobability sampling method?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters