Exam 7: Evaluating Survey Data Collection Methods

In selecting a data collection mode,a researcher balances quality against:

As more and more respondents have access to the Internet,online surveys,a form of computer-administered surveys,are often combined with some other method,such as telephone surveying,a form of person-administered surveying.This is an example of what type of survey?

How has computer technology dramatically changed data collection in recent years? Give specific examples of the new uses of computer technologies and their role in data collection.

Which of the following is NOT a type of a person-administered/computer-assisted survey?

A review article concluded that,compared to face-to-face interviews,telephone interviews elicit more suspicion and less cooperation,generate more"no opinions"and socially desirable answers,and foster more dissatisfaction with long interviews.

________ are often touted as affordable ways for researchers to access the low-incidence panel members who have been previously identified.

A ________ recruits large numbers of potential respondents who agree to take part in surveys for compensation.

Which of the following should NOT be a consideration when choosing a survey method?

Because there is reluctance worldwide to take part in surveys and in combination with technological advances,________ have become a viable and popular means of data collection.

Some companies are experimenting with ________ to match up with mobile consumers who use social media.

In the past two decades,there has been a dramatic increase in the willingness of the general public to take part in surveys.

Despite the impression that online surveys are eclipsing all other methods,data collection is currently a blend of traditional,or low technology,methods and contemporary,or high technology,approaches.

________ can deliver targeted samples,but not random samples.

________ requires interviewers to"navigate around gatekeepers."

Which of the following is NOT an advantage of person-administered surveys?

The ________ is a poor choice for conducting a survey with many open-ended questions.

The disadvantages of self-administered surveys are respondent control,lack of monitoring,high cost,and high questionnaire requirements.

Recent growth of non-mall retailing concepts,such as catalogs and stand-alone discounters such as Walmart and online vendors such as Amazon,mean that more mall visitors are recreational shoppers rather than convenience-oriented shoppers,resulting in the need to scrutinize mall-intercept samples as to what consumer groups they actually represent.

CATS has been successfully employed for customer satisfaction studies,service quality monitoring,Election Day polls,product/warranty registration,and even in-home product tests with consumers who have been given a prototype of a new product.

Because of the almost universal reluctance of the population to take part in surveys,panel companies,a special kind of marketing research institution,have risen to the forefront of data collection