Question 1

Plagiarism should be avoided in marketing report writing.Discuss the importance of properly referencing sources.What sources now exist for detection of plagiarism?

Accepted Answer

Commentary should focus on the importanc

Question 2

The ________ should follow the statement of the problem.

Accepted Answer

A) letter/memo of transmittal 
B) abstract/executive summary 
C) conclusions/recommendations 
D) listing of research objectives 
A) letter/memo of transmittal 
B) abstract/executive summary 
C) conclusions/recommendations 
D) listing of research objectives

Question 3

There are guidelines and principles for the written report.Describe how form,format,style,and visuals enhance delivery of a written report.

Accepted Answer

All answers should focus on the value of

Question 4

The marketing research report is a factual message that transmits research results,conclusions,vital recommendations,and other important information to the client,who in turn bases his or her decision making on the contents of the report.

Accepted Answer

A) True 
 B)False

Question 5

When presenting data,a researcher should:

Accepted Answer

A) Use multiple types of audiovisual media. 
B) Not misrepresent the data. 
C) Avoid answering detailed questions. 
D) Answer pre-submitted questions only. 
A) Use multiple types of audiovisual media. 
B) Not misrepresent the data. 
C) Avoid answering detailed questions. 
D) Answer pre-submitted questions only.

Question 6

The following statement is an example of methodology,"The reader should note that this study was based on a survey of graduating students at a midsized public university in the Southeast United States.Care should be exercised in generalizing these findings to other populations."

Accepted Answer

A) True 
 B)False

Question 7

Reporting all important limitations can:

Accepted Answer

A) Actually add to the researcher's chances of additional research assignments. 
B) Actually add credibility to your research. 
C) Help avoid legal consequences. 
D) Help keep the client from making faulty decisions. 
A) Actually add to the researcher's chances of additional research assignments. 
B) Actually add credibility to your research. 
C) Help avoid legal consequences. 
D) Help keep the client from making faulty decisions.

Question 8

If all aspects of the report are done well,the report will not only communicate properly,but also it will serve:

Accepted Answer

A) To increase corporate visibility. 
B) To help increase revenue. 
C) To build credibility. 
D) To support upper management's objectives. 
A) To increase corporate visibility. 
B) To help increase revenue. 
C) To build credibility. 
D) To support upper management's objectives.

Question 9

The ________ contains an introduction to the report,an explanation of research method,a discussion of results,a statement of limitations,and a list of conclusions and recommendations.

Accepted Answer

A) letter/memo of transmittal 
B) abstract/executive summary 
C) body 
D) conclusions/recommendations 
A) letter/memo of transmittal 
B) abstract/executive summary 
C) body 
D) conclusions/recommendations

Question 10

Which of the following is NOT true of presenting the results of the report orally?

Accepted Answer

A) You only need one of the key people for the presentation. 
B) A key is to succinctly present the information. 
C) The presentation may be very formal with a number of attendees. 
D) It may be accomplished through a simple conference call with the client. 
A) You only need one of the key people for the presentation. 
B) A key is to succinctly present the information. 
C) The presentation may be very formal with a number of attendees. 
D) It may be accomplished through a simple conference call with the client.

Question 11

Which of the following is best suited for allowing users to quickly and easily see information that is presented in a simplified manner?

Accepted Answer

A) Dashboards 
B) Infographics 
C) Social media 
D) Online research reports 
A) Dashboards 
B) Infographics 
C) Social media 
D) Online research reports

Question 12

The title page contains four major items of information: (1)the title of the document, (2)the type of research conducted, (3)the organization/person(s)who prepared the report,and(4)the date of submission.

Accepted Answer

A) True 
 B)False

Question 13

Research objectives should always be listed within the methods section.

Accepted Answer

A) True 
 B)False

Question 14

Besides presenting compelling and immersive insights packaged inside a headline or two,today's information needs to reach a ________ while being accessible,consumable,and memorable.

Accepted Answer

A) narrower corporate audience 
B) more targeted corporate audience 
C) specific market research audience 
D) broader corporate audience 
A) narrower corporate audience 
B) more targeted corporate audience 
C) specific market research audience 
D) broader corporate audience

Question 15

To conduct higher-level statistical tests,researchers need access to the raw data of his or her survey.

Accepted Answer

A) True 
 B)False

Question 16

Online sources are among the sources that do not require citation within a marketing research report.

Accepted Answer

A) True 
 B)False

Question 17

There are guidelines for improving the style of a research report.Which of the following is NOT among those guidelines?

Accepted Answer

A) Use jargon sparingly. 
B) Use active voice versus passive voice. 
C) Avoid changes in tense. 
D) Avoid the use of strong verbs. 
A) Use jargon sparingly. 
B) Use active voice versus passive voice. 
C) Avoid changes in tense. 
D) Avoid the use of strong verbs.

Question 18

Clients often request top-two box,top box,and(sometimes)bottom-two box scores.They find these:

Accepted Answer

A) More difficult to interpret than mean scores. 
B) Easier to interpret than medians. 
C) Easier to understand than ratios. 
D) Easier to interpret than mean scores. 
A) More difficult to interpret than mean scores. 
B) Easier to interpret than medians. 
C) Easier to understand than ratios. 
D) Easier to interpret than mean scores.

Question 19

Positioning the report for the audience is critical.Describe the basic guidelines that researchers need to keep in mind as he or she writes a report that is properly positioned for the audience.

Accepted Answer

Comments should include a statement to t

Question 20

Conclusions are the outcomes and decisions researchers have reached based on his or her research results.

Accepted Answer

A) True 
 B)False

Plagiarism should be avoided in marketing report writing.Discuss the importance of properly referencing sources.What sources now exist for detection of plagiarism?

The ________ should follow the statement of the problem.

There are guidelines and principles for the written report.Describe how form,format,style,and visuals enhance delivery of a written report.

The marketing research report is a factual message that transmits research results,conclusions,vital recommendations,and other important information to the client,who in turn bases his or her decision making on the contents of the report.

When presenting data,a researcher should:

The following statement is an example of methodology,"The reader should note that this study was based on a survey of graduating students at a midsized public university in the Southeast United States.Care should be exercised in generalizing these findings to other populations."

Reporting all important limitations can:

If all aspects of the report are done well,the report will not only communicate properly,but also it will serve:

The ________ contains an introduction to the report,an explanation of research method,a discussion of results,a statement of limitations,and a list of conclusions and recommendations.

Which of the following is NOT true of presenting the results of the report orally?

Which of the following is best suited for allowing users to quickly and easily see information that is presented in a simplified manner?

The title page contains four major items of information: (1)the title of the document, (2)the type of research conducted, (3)the organization/person(s)who prepared the report,and(4)the date of submission.

Research objectives should always be listed within the methods section.

Besides presenting compelling and immersive insights packaged inside a headline or two,today's information needs to reach a ________ while being accessible,consumable,and memorable.

To conduct higher-level statistical tests,researchers need access to the raw data of his or her survey.

Online sources are among the sources that do not require citation within a marketing research report.

There are guidelines for improving the style of a research report.Which of the following is NOT among those guidelines?

Clients often request top-two box,top box,and(sometimes)bottom-two box scores.They find these:

Positioning the report for the audience is critical.Describe the basic guidelines that researchers need to keep in mind as he or she writes a report that is properly positioned for the audience.

Conclusions are the outcomes and decisions researchers have reached based on his or her research results.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Filters

Exam 16: Writing the Research Report

Plagiarism should be avoided in marketing report writing.Discuss the importance of properly referencing sources.What sources now exist for detection of plagiarism?

The ________ should follow the statement of the problem.

There are guidelines and principles for the written report.Describe how form,format,style,and visuals enhance delivery of a written report.

The marketing research report is a factual message that transmits research results,conclusions,vital recommendations,and other important information to the client,who in turn bases his or her decision making on the contents of the report.

When presenting data,a researcher should:

The following statement is an example of methodology,"The reader should note that this study was based on a survey of graduating students at a midsized public university in the Southeast United States.Care should be exercised in generalizing these findings to other populations."

Reporting all important limitations can:

If all aspects of the report are done well,the report will not only communicate properly,but also it will serve:

The ________ contains an introduction to the report,an explanation of research method,a discussion of results,a statement of limitations,and a list of conclusions and recommendations.

Which of the following is NOT true of presenting the results of the report orally?

Which of the following is best suited for allowing users to quickly and easily see information that is presented in a simplified manner?

The title page contains four major items of information: (1)the title of the document, (2)the type of research conducted, (3)the organization/person(s)who prepared the report,and(4)the date of submission.

Research objectives should always be listed within the methods section.

Besides presenting compelling and immersive insights packaged inside a headline or two,today's information needs to reach a ________ while being accessible,consumable,and memorable.

To conduct higher-level statistical tests,researchers need access to the raw data of his or her survey.

Online sources are among the sources that do not require citation within a marketing research report.

There are guidelines for improving the style of a research report.Which of the following is NOT among those guidelines?

Clients often request top-two box,top box,and(sometimes)bottom-two box scores.They find these:

Positioning the report for the audience is critical.Describe the basic guidelines that researchers need to keep in mind as he or she writes a report that is properly positioned for the audience.

Conclusions are the outcomes and decisions researchers have reached based on his or her research results.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Filters