Exam 11: Dealing with Fieldwork and Data Quality

Interviewer experience can generally overcome poor questionnaire instructions,which helps avoid errors.

There are several mechanisms routinely used by professional field data collection companies to reduce unintentional fieldworker errors.Which of the following is NOT one of those mechanisms?

Precautions and procedures can be implemented to minimize the effects of the various types of errors.Discuss controls that may be implemented to minimize errors on the part of both interviewer and respondent.

Because nonsampling error cannot be measured by a formula as can sampling error,we describe the various controls that can be imposed on the ________ to minimize the effects of nonsampling error.

If an interviewer does not have all of the data for primary questions and secondary questions,he or she cannot count the survey as completed.

Situations in which a respondent gives an answer without comprehending the question and/or the accompanying instructions are known as:

In most surveys,eligible units are respondents determined by screening or qualifying questions.

There are different types of potential nonresponse errors in any survey.Which of the following is NOT one of those potential nonresponse errors?

Unintentional interviewer errors include misunderstandings and fatigue.

Of the following,which is NOT an example of nonsampling error?

A data code book identifies all of the following EXCEPT:

According to the CASRO report and the American Association for Public Opinion Research,________ is defined as the ratio of the number of completed interviews to the number of eligible units in the sample.

Factors such as people who are busy or have no interest in the survey,who are turned off by the interviewer's voice or approach,or who feel a topic may be overly sensitive result in:

A type of intentional error on the part of an interviewer is encouraging respondent cheating,or attempting to influence the respondent's answers through wording,voice inflection,or body language.

Some believe it is not wise to put"prefer not to answer"on self-administered questionnaires,because respondents may use this option simply as a cop-out,when they might have provided accurate answers if the designation had not been there.

The identification,control,and adjustments necessary for nonresponse are not as critical to the success of a survey as once believed.

Because secondary questions are not the primary focus of the study,________ may be defined as one in which all the primary questions have been answered.

Nonresponse includes failure on the part of an interviewer to take part in the survey,premature termination of the interview,and refusal to answer specific questions on the questionnaire.

Data analysis is the phase of the marketing research process during which respondents provide their answers or information in response to inquiries posed by the researcher.

An unintentional interviewer error occurs whenever an interviewer commits an error while believing that he or she is performing correctly.