Question 1

Which of the following is true of convenience products?

Accepted Answer

A) Convenience products are distributed extensively, in as many locations as possible. 
B) Convenience products are primarily sold through personal selling and direct marketing rather than advertising. 
C) Convenience products are generally more expensive than shopping or specialty products. 
D) Convenience products follow the exclusive distribution format. 
E) Convenience products include appliances such as computers or washing machines. 
A) Convenience products are distributed extensively, in as many locations as possible. 
B) Convenience products are primarily sold through personal selling and direct marketing rather than advertising. 
C) Convenience products are generally more expensive than shopping or specialty products. 
D) Convenience products follow the exclusive distribution format. 
E) Convenience products include appliances such as computers or washing machines.

Question 2

Iron ore is an example of an industrial product that is most likely to come in the category of ________.

Accepted Answer

A) capital items 
B) augmented products 
C) supplies 
D) materials and parts 
E) shopping products 
A) capital items 
B) augmented products 
C) supplies 
D) materials and parts 
E) shopping products

Question 3

Which of the following is an example of licensing?

Accepted Answer

A) Electronics company DMX acquires a smaller company and begins to sell all its products under the DMX brand. 
B) Fruit juice company BerryBerry uses a cartoon character to market its line of children's products, paying the creator of the character a fee. 
C) Sporting goods company XLC sponsors a number of top athletes in various sports, and also hosts the XLC Sporting Achievement Awards. 
D) Bicycle manufacturer ZetaBike teams up with sports drink producer VitaWater to introduce ZetaVita, an energy drink. 
E) Retail chain Mason's sells a number of different products from different manufacturers under its store brand, Mason's. 
A) Electronics company DMX acquires a smaller company and begins to sell all its products under the DMX brand. 
B) Fruit juice company BerryBerry uses a cartoon character to market its line of children's products, paying the creator of the character a fee. 
C) Sporting goods company XLC sponsors a number of top athletes in various sports, and also hosts the XLC Sporting Achievement Awards. 
D) Bicycle manufacturer ZetaBike teams up with sports drink producer VitaWater to introduce ZetaVita, an energy drink. 
E) Retail chain Mason's sells a number of different products from different manufacturers under its store brand, Mason's.

Question 4

A product mix is also known as a product ________.

Accepted Answer

A) umbrella 
B) portfolio 
C) aggregation 
D) cluster 
E) assemblage 
A) umbrella 
B) portfolio 
C) aggregation 
D) cluster 
E) assemblage

Question 5

Services are a form of product that consists of activities,benefits,or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

Accepted Answer

A) True 
 B)False

Question 6

A preplanned funeral service is an example of an unsought product.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements is true of unsought products?

Accepted Answer

A) Unsought products are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort. 
B) A life insurance policy is an example of an unsought product. 
C) Unsought products have strong brand identification for which a significant group of buyers is willing to make a special purchase effort. 
D) As compared to convenience products, unsought products are purchased more frequently. 
E) Unsought products are those products purchased for further processing or for use in conducting a business. 
A) Unsought products are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort. 
B) A life insurance policy is an example of an unsought product. 
C) Unsought products have strong brand identification for which a significant group of buyers is willing to make a special purchase effort. 
D) As compared to convenience products, unsought products are purchased more frequently. 
E) Unsought products are those products purchased for further processing or for use in conducting a business.

Question 8

The use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well-being and that of their community is called ________ marketing.

Accepted Answer

A) advocacy 
B) associative 
C) organizational 
D) social 
E) integrative 
A) advocacy 
B) associative 
C) organizational 
D) social 
E) integrative

Question 9

What are the two dimensions of product quality?

Accepted Answer

Product quality is one of the marketer's

Question 10

Specialty products are those products that are purchased for further processing or for use in conducting a business.

Accepted Answer

A) True 
 B)False

Question 11

A(n)________ is defined as a name,term,sign,symbol,or design,or a combination of these,that identifies the maker or seller of a product or service.

Accepted Answer

A) prototype 
B) paradigm 
C) framework 
D) attribute 
E) brand 
A) prototype 
B) paradigm 
C) framework 
D) attribute 
E) brand

Question 12

Life insurance is an example of a convenience product.

Accepted Answer

A) True 
 B)False

Question 13

A brand is a name,term,sign,symbol,or design,or a combination of these,that identifies the maker or seller of a product or service.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is most likely to be an example of a shopping product?

Accepted Answer

A) toothpaste 
B) life insurance 
C) laundry detergent 
D) television 
E) candy 
A) toothpaste 
B) life insurance 
C) laundry detergent 
D) television 
E) candy

Question 15

Which of the following is an industrial product in the category of supplies and services?

Accepted Answer

A) coal 
B) computer 
C) fax machine 
D) elevator 
E) generator 
A) coal 
B) computer 
C) fax machine 
D) elevator 
E) generator

Question 16

Which of the following types of products is likely to the priced the lowest?

Accepted Answer

A) shopping products 
B) convenience products 
C) specialty products 
D) industrial products 
E) capital products 
A) shopping products 
B) convenience products 
C) specialty products 
D) industrial products 
E) capital products

Question 17

A product line is considered to be too short if the manager can ________.

Accepted Answer

A) increase profits by dropping items 
B) decrease costs by adding items 
C) increase market share by dropping items 
D) decrease costs by dropping items 
E) increase profits by adding items 
A) increase profits by dropping items 
B) decrease costs by adding items 
C) increase market share by dropping items 
D) decrease costs by dropping items 
E) increase profits by adding items

Question 18

Which of the following statements is most likely to be true of convenience product?

Accepted Answer

A) A convenience product is distributed exclusively in only one or a few outlets per market area. 
B) A convenience product is a product about which a consumer knows but does not normally consider buying it. 
C) A Lamborghini automobile is an example of a convenience product. 
D) A convenience product usually has a higher price than a specialty product. 
E) It is bought by consumers with minimal comparison and buying effort. 
A) A convenience product is distributed exclusively in only one or a few outlets per market area. 
B) A convenience product is a product about which a consumer knows but does not normally consider buying it. 
C) A Lamborghini automobile is an example of a convenience product. 
D) A convenience product usually has a higher price than a specialty product. 
E) It is bought by consumers with minimal comparison and buying effort.

Question 19

BerryBerry is a fruit juice company that has traditionally sold five varieties of mixed-fruit juices: DazzleBerry,AquaBerry,MangoBerry,FuschiaBerry,and GloBerry.The company wants to add more products to its lineup.Which of the following would be a brand extension for BerryBerry?

Accepted Answer

A) The company introduces BerryBliss, a dried berry snack mix for kids. 
B) BerryBerry adds a new fruit juice flavor: TangyBerry. 
C) The company introduces a line of flavored milk and yoghurt under the Goodness brand. 
D) The company creates a new brand, NatureFresh, for a line of cosmetics based on fruit flavors and colors. 
E) BerryBerry teams up with sporting goods company SFX to introduce a line of energy bars called BerryBerry SFX. 
A) The company introduces BerryBliss, a dried berry snack mix for kids. 
B) BerryBerry adds a new fruit juice flavor: TangyBerry. 
C) The company introduces a line of flavored milk and yoghurt under the Goodness brand. 
D) The company creates a new brand, NatureFresh, for a line of cosmetics based on fruit flavors and colors. 
E) BerryBerry teams up with sporting goods company SFX to introduce a line of energy bars called BerryBerry SFX.

Question 20

BerryBerry is a fruit juice company that has traditionally sold five varieties of mixed-fruit juices: DazzleBerry,AquaBerry,MangoBerry,FuschiaBerry,and GloBerry.The company wants to add more products to its lineup.Which of the following would be a line extension for BerryBerry?

Accepted Answer

A) The company introduces BerryBliss, a dried berry snack mix for kids. 
B) BerryBerry adds a new fruit juice flavor: TangyBerry. 
C) The company introduces a line of flavored milk and yoghurt under the Goodness brand. 
D) The company creates a new brand for a line of cosmetics based on fruit flavors and colors. 
E) BerryBerry teams up with sporting goods company SFX to introduce a line of energy bars called BerryBerry SFX. 
A) The company introduces BerryBliss, a dried berry snack mix for kids. 
B) BerryBerry adds a new fruit juice flavor: TangyBerry. 
C) The company introduces a line of flavored milk and yoghurt under the Goodness brand. 
D) The company creates a new brand for a line of cosmetics based on fruit flavors and colors. 
E) BerryBerry teams up with sporting goods company SFX to introduce a line of energy bars called BerryBerry SFX.

Which of the following is true of convenience products?

Iron ore is an example of an industrial product that is most likely to come in the category of ________.

Which of the following is an example of licensing?

A product mix is also known as a product ________.

Services are a form of product that consists of activities,benefits,or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

A preplanned funeral service is an example of an unsought product.

Which of the following statements is true of unsought products?

The use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well-being and that of their community is called ________ marketing.

What are the two dimensions of product quality?

Specialty products are those products that are purchased for further processing or for use in conducting a business.

A(n)________ is defined as a name,term,sign,symbol,or design,or a combination of these,that identifies the maker or seller of a product or service.

Life insurance is an example of a convenience product.

A brand is a name,term,sign,symbol,or design,or a combination of these,that identifies the maker or seller of a product or service.

Which of the following is most likely to be an example of a shopping product?

Which of the following is an industrial product in the category of supplies and services?

Which of the following types of products is likely to the priced the lowest?

A product line is considered to be too short if the manager can ________.

Which of the following statements is most likely to be true of convenience product?

BerryBerry is a fruit juice company that has traditionally sold five varieties of mixed-fruit juices: DazzleBerry,AquaBerry,MangoBerry,FuschiaBerry,and GloBerry.The company wants to add more products to its lineup.Which of the following would be a brand extension for BerryBerry?

BerryBerry is a fruit juice company that has traditionally sold five varieties of mixed-fruit juices: DazzleBerry,AquaBerry,MangoBerry,FuschiaBerry,and GloBerry.The company wants to add more products to its lineup.Which of the following would be a line extension for BerryBerry?

Marketing Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 7: Product,Services,and Brands: Building Customer Value

Which of the following is true of convenience products?

Iron ore is an example of an industrial product that is most likely to come in the category of ________.

Which of the following is an example of licensing?

A product mix is also known as a product ________.

Services are a form of product that consists of activities,benefits,or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

A preplanned funeral service is an example of an unsought product.

Which of the following statements is true of unsought products?

The use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well-being and that of their community is called ________ marketing.

What are the two dimensions of product quality?

Specialty products are those products that are purchased for further processing or for use in conducting a business.

A(n)________ is defined as a name,term,sign,symbol,or design,or a combination of these,that identifies the maker or seller of a product or service.

Life insurance is an example of a convenience product.

A brand is a name,term,sign,symbol,or design,or a combination of these,that identifies the maker or seller of a product or service.

Which of the following is most likely to be an example of a shopping product?

Which of the following is an industrial product in the category of supplies and services?

Which of the following types of products is likely to the priced the lowest?

A product line is considered to be too short if the manager can ________.

Which of the following statements is most likely to be true of convenience product?

BerryBerry is a fruit juice company that has traditionally sold five varieties of mixed-fruit juices: DazzleBerry,AquaBerry,MangoBerry,FuschiaBerry,and GloBerry.The company wants to add more products to its lineup.Which of the following would be a brand extension for BerryBerry?

BerryBerry is a fruit juice company that has traditionally sold five varieties of mixed-fruit juices: DazzleBerry,AquaBerry,MangoBerry,FuschiaBerry,and GloBerry.The company wants to add more products to its lineup.Which of the following would be a line extension for BerryBerry?

Marketing Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters