Exam 4: Managing Marketing Information to Gain Customer Insights

What source of marketing information provides those within the company ready access to research information,stored reports,shared work documents,contact information for employees,and other information?

An effective MIS assesses information needs,develops needed information,and distributes the information to help managers use it in decision making.

Vincent Medicals released a cosmetic that claimed to make skin "nine times smoother" based on a research study using thirty female respondents who were chosen by a convenience sample and had utilized a wide range of cosmetics.The research study revealed a mild correlation between using the new product by Vincent Medicals and experiencing healthier skin.Which of the following should Vincent Medicals do in this scenario?

By far the most common research instrument,whether administered in person,by phone,by e-mail,or online is the ________ method.