Question 1

In management contracting,the domestic firm ________.

Accepted Answer

A) exports both management services and products 
B) provides both management services and capital 
C) manages the exports of products 
D) provides only capital to the foreign company 
E) exports management services rather than products 
A) exports both management services and products 
B) provides both management services and capital 
C) manages the exports of products 
D) provides only capital to the foreign company 
E) exports management services rather than products

Question 2

One of the disadvantages of licensing is that the organization may find it has created a competitor.

Accepted Answer

A) True 
 B)False

Question 3

Channels of distribution within countries are similar across nations.

Accepted Answer

A) True 
 B)False

Question 4

An emerging economy is also known as a(n)________ economy.

Accepted Answer

A) industrializing 
B) industrial 
C) subsistence 
D) raw material exporting 
E) barter 
A) industrializing 
B) industrial 
C) subsistence 
D) raw material exporting 
E) barter

Question 5

The Internet is forcing companies toward more standardized international pricing.

Accepted Answer

A) True 
 B)False

Question 6

Differentiate between straight product extension and product adaptation.Give a few examples of each.

Accepted Answer

Straight product extension means marketi

Question 7

A blocked currency is one whose removal from the country is restricted by the buyer's government.

Accepted Answer

A) True 
 B)False

Question 8

________ ventures consist of one company collaborating with foreign investors to create a local business in which they share possession and control.

Accepted Answer

A) Licensing 
B) Direct investment 
C) Contract manufacturing 
D) Management contracting 
E) Joint ownership 
A) Licensing 
B) Direct investment 
C) Contract manufacturing 
D) Management contracting 
E) Joint ownership

Question 9

In a direct investment,a firm can improve its image in the host country because it creates jobs.

Accepted Answer

A) True 
 B)False

Question 10

What is the importance of the North American Free Trade Agreement (NAFTA)?

Accepted Answer

In 1994,the North American Free Trade Ag

Question 11

Regardless of how companies go about pricing their products,their foreign prices probably will be higher than their domestic prices for comparable products.

Accepted Answer

A) True 
 B)False

Question 12

Channels between nations moves products from their market entry points to the final consumers.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is true of raw material exporting economies?

Accepted Answer

A) In raw material exporting economies, the vast majority of people engage in simple agriculture. 
B) Raw material exporting economies typically create a new rich class. 
C) Raw material exporting economies are major exporters of manufactured goods, services, and investment funds. 
D) Raw material exporting economies are rich in one or more resources but poor in other ways. 
E) Raw material exporting economies consume most of their output and barter the rest. 
A) In raw material exporting economies, the vast majority of people engage in simple agriculture. 
B) Raw material exporting economies typically create a new rich class. 
C) Raw material exporting economies are major exporters of manufactured goods, services, and investment funds. 
D) Raw material exporting economies are rich in one or more resources but poor in other ways. 
E) Raw material exporting economies consume most of their output and barter the rest.

Question 14

Compared to adapted global marketing,standardized global marketing ________.

Accepted Answer

A) involves adjusting the marketing mix elements to target markets 
B) results in more costs 
C) produces a larger market share 
D) usually results in higher returns 
E) basically uses the same marketing strategy approach worldwide 
A) involves adjusting the marketing mix elements to target markets 
B) results in more costs 
C) produces a larger market share 
D) usually results in higher returns 
E) basically uses the same marketing strategy approach worldwide

Question 15

Exporting is a market entry strategy that involves the least risk and control.

Accepted Answer

A) True 
 B)False

Question 16

Japan is a major exporter of manufactured goods,services,and investment funds.Japan also exports its goods to other types of economies for raw materials and semifinished goods.Japan has a(n)________ economy.

Accepted Answer

A) industrializing 
B) emerging 
C) industrial 
D) raw material exporting 
E) subsistence 
A) industrializing 
B) emerging 
C) industrial 
D) raw material exporting 
E) subsistence

Question 17

Which of the following is a disadvantage of straight product extension?

Accepted Answer

A) Straight product extension involves additional product development costs. 
B) The product needs to go through manufacturing changes to meet local requirements. 
C) Straight product extension requires planning a new promotional strategy to promote the product. 
D) Straight product extension can be costly in the long run if products fail to satisfy consumers. 
E) Straight product extension has been disastrous in most cases. 
A) Straight product extension involves additional product development costs. 
B) The product needs to go through manufacturing changes to meet local requirements. 
C) Straight product extension requires planning a new promotional strategy to promote the product. 
D) Straight product extension can be costly in the long run if products fail to satisfy consumers. 
E) Straight product extension has been disastrous in most cases.

Question 18

The similarity between an industrializing economy and an industrial economy is that both ________.

Accepted Answer

A) offer few market opportunities 
B) create a new rich class and a small but growing middle class 
C) have equal number of low-, middle-, and high-income groups 
D) are rich markets only for finished goods 
E) are importers of raw materials 
A) offer few market opportunities 
B) create a new rich class and a small but growing middle class 
C) have equal number of low-, middle-, and high-income groups 
D) are rich markets only for finished goods 
E) are importers of raw materials

Question 19

Which of the following is a benefit of joint ownership?

Accepted Answer

A) The companies merge their complementary strengths to develop a global marketing opportunity. 
B) Joint ownership is the simplest way to enter a foreign market. 
C) The risks involved are lesser as compared to those in exporting. 
D) The partners typically agree over investment, marketing, and other policies. 
E) Joint ownership involves lesser change in the company's organization and investments as compared to other forms of joint venturing. 
A) The companies merge their complementary strengths to develop a global marketing opportunity. 
B) Joint ownership is the simplest way to enter a foreign market. 
C) The risks involved are lesser as compared to those in exporting. 
D) The partners typically agree over investment, marketing, and other policies. 
E) Joint ownership involves lesser change in the company's organization and investments as compared to other forms of joint venturing.

Question 20

Communication adaptation is a global communication strategy of fully adapting advertising messages to international markets.

Accepted Answer

A) True 
 B)False

In management contracting,the domestic firm ________.

One of the disadvantages of licensing is that the organization may find it has created a competitor.

Channels of distribution within countries are similar across nations.

An emerging economy is also known as a(n)________ economy.

The Internet is forcing companies toward more standardized international pricing.

Differentiate between straight product extension and product adaptation.Give a few examples of each.

A blocked currency is one whose removal from the country is restricted by the buyer's government.

________ ventures consist of one company collaborating with foreign investors to create a local business in which they share possession and control.

In a direct investment,a firm can improve its image in the host country because it creates jobs.

What is the importance of the North American Free Trade Agreement (NAFTA)?

Regardless of how companies go about pricing their products,their foreign prices probably will be higher than their domestic prices for comparable products.

Channels between nations moves products from their market entry points to the final consumers.

Which of the following is true of raw material exporting economies?

Compared to adapted global marketing,standardized global marketing ________.

Exporting is a market entry strategy that involves the least risk and control.

Japan is a major exporter of manufactured goods,services,and investment funds.Japan also exports its goods to other types of economies for raw materials and semifinished goods.Japan has a(n)________ economy.

Which of the following is a disadvantage of straight product extension?

The similarity between an industrializing economy and an industrial economy is that both ________.

Which of the following is a benefit of joint ownership?

Communication adaptation is a global communication strategy of fully adapting advertising messages to international markets.

Marketing Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Product,Services,and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 15: The Global Marketplace

In management contracting,the domestic firm ________.

One of the disadvantages of licensing is that the organization may find it has created a competitor.

Channels of distribution within countries are similar across nations.

An emerging economy is also known as a(n)________ economy.

The Internet is forcing companies toward more standardized international pricing.

Differentiate between straight product extension and product adaptation.Give a few examples of each.

A blocked currency is one whose removal from the country is restricted by the buyer's government.

________ ventures consist of one company collaborating with foreign investors to create a local business in which they share possession and control.

In a direct investment,a firm can improve its image in the host country because it creates jobs.

What is the importance of the North American Free Trade Agreement (NAFTA)?

Regardless of how companies go about pricing their products,their foreign prices probably will be higher than their domestic prices for comparable products.

Channels between nations moves products from their market entry points to the final consumers.

Which of the following is true of raw material exporting economies?

Compared to adapted global marketing,standardized global marketing ________.

Exporting is a market entry strategy that involves the least risk and control.

Japan is a major exporter of manufactured goods,services,and investment funds.Japan also exports its goods to other types of economies for raw materials and semifinished goods.Japan has a(n)________ economy.

Which of the following is a disadvantage of straight product extension?

The similarity between an industrializing economy and an industrial economy is that both ________.

Which of the following is a benefit of joint ownership?

Communication adaptation is a global communication strategy of fully adapting advertising messages to international markets.

Marketing Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Product,Services,and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Sustainable Marketing: Social Responsibility and Ethics

Filters