Question 1

Which of the following best describes a company with a production orientation?

Accepted Answer

A)  It concentrates on customized manufacturing. 
B)  It focuses internally on maximizing the efficiency of operations. 
C)  It is determined to be socially responsible. 
D)  It has customer satisfaction as its primary goal. 
A)  It concentrates on customized manufacturing. 
B)  It focuses internally on maximizing the efficiency of operations. 
C)  It is determined to be socially responsible. 
D)  It has customer satisfaction as its primary goal.

Question 2

Which type of segmentation is based on what the product will do rather than on consumer characteristics?

Accepted Answer

A)  demographic 
B)  benefit 
C)  volume 
D)  psychographic 
A)  demographic 
B)  benefit 
C)  volume 
D)  psychographic

Question 3

What is the marketing concept?

Accepted Answer

identifying consumer needs and

Question 4

In which of the following does an interviewer interact with respondents,either in person or by mail,to obtain facts,opinions,and attitudes?

Accepted Answer

A)  secondary research 
B)  survey research 
C)  observation research 
D)  experimental research 
A)  secondary research 
B)  survey research 
C)  observation research 
D)  experimental research

Question 5

Sales promotion,advertising,and public relations are elements of the promotion strategy.

Accepted Answer

A) True 
 B)False

Question 6

Why are cost competitive advantages not as long lasting as other kinds of competitive advantage?

Accepted Answer

Technology is transferable,pro

Question 7

One-to-one marketing is synonymous with database marketing.

Accepted Answer

A) True 
 B)False

Question 8

For a newly married man who has acquired three young children with his new bride,the selection of a vacation site would more than likely require which of the following behaviours because he has never had children before?

Accepted Answer

A)  limited product stimulation 
B)  extensive decision making 
C)  limited decision making 
D)  conventional buying behaviour 
A)  limited product stimulation 
B)  extensive decision making 
C)  limited decision making 
D)  conventional buying behaviour

Question 9

Which of the following is a source for primary data?

Accepted Answer

A)  a library 
B)  a person-to-person interview 
C)  magazine advertisements for the past two decades 
D)  a census 
A)  a library 
B)  a person-to-person interview 
C)  magazine advertisements for the past two decades 
D)  a census

Question 10

A company should first identify consumer needs and then produce the goods and services that will satisfy them.Which of the following concepts advocates this?

Accepted Answer

A)  the total exchange concept 
B)  the mission statement concept 
C)  the marketing concept 
D)  the sales concept 
A)  the total exchange concept 
B)  the mission statement concept 
C)  the marketing concept 
D)  the sales concept

Question 11

What are the first two steps in the consumer decision-making process?

Accepted Answer

need recog

Question 12

Fitness and Shape magazines are aimed at people who believe their body is a temple and want to read magazines that help them stay in top-notch physical condition.These magazines use which of the following type of segmentation?

Accepted Answer

A)  geographic 
B)  demographic 
C)  volume 
D)  benefit 
A)  geographic 
B)  demographic 
C)  volume 
D)  benefit

Question 13

Which of the following is the process of planning and executing the conception,pricing,promotion,and distribution of ideas,goods,and services to create exchanges that satisfy individual and organizational objectives?

Accepted Answer

A)  sales 
B)  production 
C)  marketing 
D)  exchange 
A)  sales 
B)  production 
C)  marketing 
D)  exchange

Question 14

When you get a Publisher's Clearinghouse sweepstakes entry form each year,it will have your name and address typed on it in several different places.Which of the following makes this customization possible?

Accepted Answer

A)  aggregated marketing 
B)  macromarketing 
C)  a marketing database 
D)  mass production 
A)  aggregated marketing 
B)  macromarketing 
C)  a marketing database 
D)  mass production

Question 15

What is the key difference between consumer products and business-to-business products?

Accepted Answer

The answer of What is the key difference between consumer...

Question 16

Scanner-based research is best described by which of the following?

Accepted Answer

A)  It is sometimes called micromarketing. 
B)  It requires continuous monitoring of a single group of respondents. 
C)  It is still in its theoretical stage. 
D)  It is a form of dialectical observational research. 
A)  It is sometimes called micromarketing. 
B)  It requires continuous monitoring of a single group of respondents. 
C)  It is still in its theoretical stage. 
D)  It is a form of dialectical observational research.

Question 17

Which of the following are examples of secondary data?

Accepted Answer

A)  interviews with shoppers 
B)  internal company records 
C)  observations of behaviour 
D)  conducting surveys 
A)  interviews with shoppers 
B)  internal company records 
C)  observations of behaviour 
D)  conducting surveys

Question 18

What is another name for a competitive advantage?

Accepted Answer

differenti

Question 19

A telephone interview collects primary data,and a follow-up interview to the same customer collects secondary data.

Accepted Answer

A) True 
 B)False

Question 20

When compared to the business market,the consumer market is best described by which of the following?

Accepted Answer

A)  It is more geographically dispersed. 
B)  It bases buying decisions more on rational thinking than on emotions. 
C)  It has fewer customers. 
D)  It uses more direct channels of distribution. 
A)  It is more geographically dispersed. 
B)  It bases buying decisions more on rational thinking than on emotions. 
C)  It has fewer customers. 
D)  It uses more direct channels of distribution.

Which of the following best describes a company with a production orientation?

Which type of segmentation is based on what the product will do rather than on consumer characteristics?

What is the marketing concept?

In which of the following does an interviewer interact with respondents,either in person or by mail,to obtain facts,opinions,and attitudes?

Sales promotion,advertising,and public relations are elements of the promotion strategy.

Why are cost competitive advantages not as long lasting as other kinds of competitive advantage?

One-to-one marketing is synonymous with database marketing.

For a newly married man who has acquired three young children with his new bride,the selection of a vacation site would more than likely require which of the following behaviours because he has never had children before?

Which of the following is a source for primary data?

A company should first identify consumer needs and then produce the goods and services that will satisfy them.Which of the following concepts advocates this?

What are the first two steps in the consumer decision-making process?

Fitness and Shape magazines are aimed at people who believe their body is a temple and want to read magazines that help them stay in top-notch physical condition.These magazines use which of the following type of segmentation?

Which of the following is the process of planning and executing the conception,pricing,promotion,and distribution of ideas,goods,and services to create exchanges that satisfy individual and organizational objectives?

When you get a Publisher's Clearinghouse sweepstakes entry form each year,it will have your name and address typed on it in several different places.Which of the following makes this customization possible?

What is the key difference between consumer products and business-to-business products?

Scanner-based research is best described by which of the following?

Which of the following are examples of secondary data?

What is another name for a competitive advantage?

A telephone interview collects primary data,and a follow-up interview to the same customer collects secondary data.

When compared to the business market,the consumer market is best described by which of the following?

Politics Governments’ Roles

Economics Evolving Systems

Social Society, Corporate Responsibility, and Making Ethical Decisions

Technology Managing Information for Business Success

International The Global Marketplace

Entrepreneurship and Small Business

Analyzing the Business

Forms of Business Ownership

Management and Leadership in Today’s Organizations

Designing Organizational Structures

Motivating Employees

Managing Human Resources and Labour Relations

Creating Marketing Strategies

Achieving World-Class Operations Management

Accounting for Financial Success

Understanding Money and the Canadian Financial System

Finance Maximizing the Value

Filters

Exam 13: Marketing The Customer Focus

Which of the following best describes a company with a production orientation?

Which type of segmentation is based on what the product will do rather than on consumer characteristics?

What is the marketing concept?

In which of the following does an interviewer interact with respondents,either in person or by mail,to obtain facts,opinions,and attitudes?

Sales promotion,advertising,and public relations are elements of the promotion strategy.

Why are cost competitive advantages not as long lasting as other kinds of competitive advantage?

One-to-one marketing is synonymous with database marketing.

For a newly married man who has acquired three young children with his new bride,the selection of a vacation site would more than likely require which of the following behaviours because he has never had children before?

Which of the following is a source for primary data?

A company should first identify consumer needs and then produce the goods and services that will satisfy them.Which of the following concepts advocates this?

What are the first two steps in the consumer decision-making process?

Fitness and Shape magazines are aimed at people who believe their body is a temple and want to read magazines that help them stay in top-notch physical condition.These magazines use which of the following type of segmentation?

Which of the following is the process of planning and executing the conception,pricing,promotion,and distribution of ideas,goods,and services to create exchanges that satisfy individual and organizational objectives?

When you get a Publisher's Clearinghouse sweepstakes entry form each year,it will have your name and address typed on it in several different places.Which of the following makes this customization possible?

What is the key difference between consumer products and business-to-business products?

Scanner-based research is best described by which of the following?

Which of the following are examples of secondary data?

What is another name for a competitive advantage?

A telephone interview collects primary data,and a follow-up interview to the same customer collects secondary data.

When compared to the business market,the consumer market is best described by which of the following?

Politics Governments’ Roles

Economics Evolving Systems

Social Society, Corporate Responsibility, and Making Ethical Decisions

Technology Managing Information for Business Success

International The Global Marketplace

Entrepreneurship and Small Business

Analyzing the Business

Forms of Business Ownership

Management and Leadership in Today’s Organizations

Designing Organizational Structures

Motivating Employees

Managing Human Resources and Labour Relations

Creating Marketing Strategies

Achieving World-Class Operations Management

Accounting for Financial Success

Understanding Money and the Canadian Financial System

Finance Maximizing the Value

Filters