Exam 17: Business Analytics

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True or False: In multidimensional scaling, the general rule in to increase the number of dimensions as long as the stress statistic increases substantially.

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Which of the following is NOT one of the categories of predictive analytics methods?

(Multiple Choice)
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True or False: The result of the regression tree is affected by the distribution of the independent variables.

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SCENARIO 17-4 The regression tree below was obtained for predicting the weekend box office revenue of a newly released movie (in thousands of dollars)based on data collected in different cities on the expenditure (at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand)spent on TV advertising and the number of times (10, 15, 20, 25, 30 or 35)a day the advertisement appear on TV. Business Analytics 17-15 SCENARIO 17-4 The regression tree below was obtained for predicting the weekend box office revenue of a newly released movie (in thousands of dollars)based on data collected in different cities on the expenditure (at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand)spent on TV advertising and the number of times (10, 15, 20, 25, 30 or 35)a day the advertisement appear on TV. Business Analytics 17-15   -True or False: Referring to Scenario 17-4, the first split occurs at $45 thousand spent on TV advertising. -True or False: Referring to Scenario 17-4, the first split occurs at $45 thousand spent on TV advertising.

(True/False)
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True or False: Neural networks does not make any a priori assumption about the distribution of the data and, hence, are nonparametric methods.

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SCENARIO 17-7 The output below shows the results of cluster analysis on the different regions of the world (North America, Asia Pacific, Western Europe, Central & Eastern Europe, Latin America, and Middle East & Africa)based on the amounts (in billions of US dollars)and the percentage changes from prior year of business-to-consumer ecommerce sales last year. 17-24 Business Analytics SCENARIO 17-7 The output below shows the results of cluster analysis on the different regions of the world (North America, Asia Pacific, Western Europe, Central & Eastern Europe, Latin America, and Middle East & Africa)based on the amounts (in billions of US dollars)and the percentage changes from prior year of business-to-consumer ecommerce sales last year. 17-24 Business Analytics   -True or False: Referring to Scenario 17-7, North America and Western Europe are the second groups of countries that cluster together. -True or False: Referring to Scenario 17-7, North America and Western Europe are the second groups of countries that cluster together.

(True/False)
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Which of the following explores business activities that have occurred or are occurring in the Present moment?

(Multiple Choice)
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SCENARIO 17-7 The output below shows the results of cluster analysis on the different regions of the world (North America, Asia Pacific, Western Europe, Central & Eastern Europe, Latin America, and Middle East & Africa)based on the amounts (in billions of US dollars)and the percentage changes from prior year of business-to-consumer ecommerce sales last year. 17-24 Business Analytics SCENARIO 17-7 The output below shows the results of cluster analysis on the different regions of the world (North America, Asia Pacific, Western Europe, Central & Eastern Europe, Latin America, and Middle East & Africa)based on the amounts (in billions of US dollars)and the percentage changes from prior year of business-to-consumer ecommerce sales last year. 17-24 Business Analytics   -True or False: Referring to Scenario 17-7, the complete method is used to measure the distance between objects within a cluster. -True or False: Referring to Scenario 17-7, the "complete" method is used to measure the distance between objects within a cluster.

(True/False)
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Which of the following is NOT among the predictive analytics methods covered in the book?

(Multiple Choice)
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True or False: Data mining is used mostly in the mining industry.

(True/False)
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SCENARIO 17-4 The regression tree below was obtained for predicting the weekend box office revenue of a newly released movie (in thousands of dollars)based on data collected in different cities on the expenditure (at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand)spent on TV advertising and the number of times (10, 15, 20, 25, 30 or 35)a day the advertisement appear on TV. Business Analytics 17-15 SCENARIO 17-4 The regression tree below was obtained for predicting the weekend box office revenue of a newly released movie (in thousands of dollars)based on data collected in different cities on the expenditure (at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand)spent on TV advertising and the number of times (10, 15, 20, 25, 30 or 35)a day the advertisement appear on TV. Business Analytics 17-15   -True or False: Referring to Scenario 17-4, the highest mean weekend box office revenue is predicted to occur with $30 thousand spent on TV advertisement and 30 advertisement appearances a day. -True or False: Referring to Scenario 17-4, the highest mean weekend box office revenue is predicted to occur with $30 thousand spent on TV advertisement and 30 advertisement appearances a day.

(True/False)
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True or False: Some business analytics are performed by adding variables to see if unforeseen relationships are uncovered.

(True/False)
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SCENARIO 17-1 SCENARIO 17-1   -Referring to Scenario 17-1, the pattern of the rates of return of stock ____ and stock ____ are similar. -Referring to Scenario 17-1, the pattern of the rates of return of stock ____ and stock ____ are similar.

(Essay)
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SCENARIO 17-7 The output below shows the results of cluster analysis on the different regions of the world (North America, Asia Pacific, Western Europe, Central & Eastern Europe, Latin America, and Middle East & Africa)based on the amounts (in billions of US dollars)and the percentage changes from prior year of business-to-consumer ecommerce sales last year. 17-24 Business Analytics SCENARIO 17-7 The output below shows the results of cluster analysis on the different regions of the world (North America, Asia Pacific, Western Europe, Central & Eastern Europe, Latin America, and Middle East & Africa)based on the amounts (in billions of US dollars)and the percentage changes from prior year of business-to-consumer ecommerce sales last year. 17-24 Business Analytics   -True or False: Referring to Scenario 17-7, Middle East & Africa is the next region that clusters with the Central & Eastern Europe and Latin America cluster. -True or False: Referring to Scenario 17-7, Middle East & Africa is the next region that clusters with the Central & Eastern Europe and Latin America cluster.

(True/False)
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True or False: Successful use of a regression tree requires a precise description of the parameters of the tree.

(True/False)
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SCENARIO 17-7 The output below shows the results of cluster analysis on the different regions of the world (North America, Asia Pacific, Western Europe, Central & Eastern Europe, Latin America, and Middle East & Africa)based on the amounts (in billions of US dollars)and the percentage changes from prior year of business-to-consumer ecommerce sales last year. 17-24 Business Analytics SCENARIO 17-7 The output below shows the results of cluster analysis on the different regions of the world (North America, Asia Pacific, Western Europe, Central & Eastern Europe, Latin America, and Middle East & Africa)based on the amounts (in billions of US dollars)and the percentage changes from prior year of business-to-consumer ecommerce sales last year. 17-24 Business Analytics   -True or False: Referring to Scenario 17-7, the complete method is used to measure the distance between clusters. -True or False: Referring to Scenario 17-7, the "complete" method is used to measure the distance between clusters.

(True/False)
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SCENARIO 17-4 The regression tree below was obtained for predicting the weekend box office revenue of a newly released movie (in thousands of dollars)based on data collected in different cities on the expenditure (at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand)spent on TV advertising and the number of times (10, 15, 20, 25, 30 or 35)a day the advertisement appear on TV. Business Analytics 17-15 SCENARIO 17-4 The regression tree below was obtained for predicting the weekend box office revenue of a newly released movie (in thousands of dollars)based on data collected in different cities on the expenditure (at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand)spent on TV advertising and the number of times (10, 15, 20, 25, 30 or 35)a day the advertisement appear on TV. Business Analytics 17-15   -True or False: Referring to Scenario 17-4, the highest mean weekend box office revenue is predicted to occur with at least $45 thousand spent on TV advertisement and fewer than 25 advertisement appearances a day. -True or False: Referring to Scenario 17-4, the highest mean weekend box office revenue is predicted to occur with at least $45 thousand spent on TV advertisement and fewer than 25 advertisement appearances a day.

(True/False)
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Which of the following finds relationships in data that may not be readily apparent?

(Multiple Choice)
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True or False: In multidimensional scaling, the larger the stress statistic, the better is the fit.

(True/False)
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SCENARIO 17-4 The regression tree below was obtained for predicting the weekend box office revenue of a newly released movie (in thousands of dollars)based on data collected in different cities on the expenditure (at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand)spent on TV advertising and the number of times (10, 15, 20, 25, 30 or 35)a day the advertisement appear on TV. Business Analytics 17-15 SCENARIO 17-4 The regression tree below was obtained for predicting the weekend box office revenue of a newly released movie (in thousands of dollars)based on data collected in different cities on the expenditure (at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand)spent on TV advertising and the number of times (10, 15, 20, 25, 30 or 35)a day the advertisement appear on TV. Business Analytics 17-15   -True or False: Referring to Scenario 17-4, the first split occurs at 25 TV appearances a day of the advertisement. -True or False: Referring to Scenario 17-4, the first split occurs at 25 TV appearances a day of the advertisement.

(True/False)
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