Exam 8: The Business Planning Process

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It is appropriate to discuss the geographic location of production facilities and how this enhances your firm's competitive advantage.

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True

Both positive and negative trends will help shape the businesses.

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True

Which of the following is NOT a standard subsection of a marketing plan?

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B

Your distribution strategy can define your company's fortune as much as the product itself.

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Which of the following is the key to creating visual catch-points in a business plan?

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A simple, flat organization chart is often useful to visualize what roles you have filled and what gaps remain.

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Which of the following is the most important part of the business plan?

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A three-ring binder filled with initial intelligence can be a good starting point in the business planning process.

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As mentioned in earlier chapters and reiterated in this chapter, "cost plus" pricing is the best strategy, because it wastes the least amount of time.

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Considerations to include in your Financing plan should include

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Entrepreneurs often enter markets and find, to their surprise, either that direct competition does not exist, or that it is complacent and slow to react.

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New ventures will have better chances for success in an emerging market, on the verge of rapid growth.

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Strategic partners are required by law to be offered seats on your Board of Directors.

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Market analysis looks at current underserved gaps in the market, but most importantly, trends that are shaping the future.

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All plans have risks, and a solid business plan should acknowledge critical assumptions made, the risk of those assumptions proving false, and a plan to confirm/deny those assumptions in a timely manner.

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Which of the following subsections is traditionally NOT placed in the executive summary?

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How can entrepreneurs minimize risk?

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When writing a business plan it is best to:

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A development strategy includes a schedule that highlights major milestones for the venture.

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The business plan must establish that there is an opportunity worth exploiting and must detail how to take advantage of it.

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