Question 1

Which of the following is true of the production stage of television advertising process?

Accepted Answer

A) It can include some final preparations such as lighting checks and rehearsals. 
B) It involves creating the shot-by-shot sketch depicting the visual scenes that will be used in an advertisement. 
C) It is that stage at which the advertiser estimates the cost of the shoot and required paraphernalia. 
D) It mostly involves the assessment of directors and music suppliers to be chosen for the shooting. 
A) It can include some final preparations such as lighting checks and rehearsals. 
B) It involves creating the shot-by-shot sketch depicting the visual scenes that will be used in an advertisement. 
C) It is that stage at which the advertiser estimates the cost of the shoot and required paraphernalia. 
D) It mostly involves the assessment of directors and music suppliers to be chosen for the shooting.

Question 2

The most important function in the first few seconds of a television commercial is to:

Accepted Answer

A) stress the audio-then the viewer will follow up with the visual. 
B) get the name out-so the viewer can establish recall at the outset. 
C) establish the benefit-otherwise the viewer will quickly lose interest. 
D) get attention-grab the viewer immediately or the spot will probably fail. 
A) stress the audio-then the viewer will follow up with the visual. 
B) get the name out-so the viewer can establish recall at the outset. 
C) establish the benefit-otherwise the viewer will quickly lose interest. 
D) get attention-grab the viewer immediately or the spot will probably fail.

Question 3

A copywriter is deciding on the best approach for a magazine ad featuring a protein energy bar, and has narrowed down her options to two types-testimonial or dialogue.Which of the following is a major difference between a testimonial and a dialogue?

Accepted Answer

A) A testimonial approach is written by the spokesperson, while a dialogue approach is written by the copywriter. 
B) A testimonial approach is one-sided, while a dialogue approach has two people conversing. 
C) A testimonial approach uses the hard-sell method to push the product, while a dialogue approach uses the image method to create a social setting. 
D) A testimonial approach emphasizes product benefits, while a dialogue approach emphasizes image. 
A) A testimonial approach is written by the spokesperson, while a dialogue approach is written by the copywriter. 
B) A testimonial approach is one-sided, while a dialogue approach has two people conversing. 
C) A testimonial approach uses the hard-sell method to push the product, while a dialogue approach uses the image method to create a social setting. 
D) A testimonial approach emphasizes product benefits, while a dialogue approach emphasizes image.

Question 4

The overall visual impact through illustration relies on three broad factors: size, color, and medium.

Accepted Answer

A) True 
 B)False

Question 5

Unlike print ads, websites:

Accepted Answer

A) have a very limited reach. 
B) use just written words. 
C) change almost instantly. 
D) appeal to the older generation. 
A) have a very limited reach. 
B) use just written words. 
C) change almost instantly. 
D) appeal to the older generation.

Question 6

In television advertising, the visual is important only if it is the main feature, and not if it plays a supportive role.

Accepted Answer

A) True 
 B)False

Which of the following is true of the production stage of television advertising process?

The most important function in the first few seconds of a television commercial is to:

A copywriter is deciding on the best approach for a magazine ad featuring a protein energy bar, and has narrowed down her options to two types-testimonial or dialogue.Which of the following is a major difference between a testimonial and a dialogue?

The overall visual impact through illustration relies on three broad factors: size, color, and medium.

Unlike print ads, websites:

In television advertising, the visual is important only if it is the main feature, and not if it plays a supportive role.

The World of Advertising and Integrated Brand Promotion

The Structure of the Advertising and Promotion Industry Advertisers Agencies Media and Support Organizations

The History of Advertising and Brand Promotion

Social Ethical and Regulatory Aspects of Advertising and Promotion

Advertising Integrated Brand Promotion and Consumer Behavior

Market Segmentation Positioning and the Value Proposition

Advertising Research

Planning Advertising and Integrated Brand Promotion

Managing Creativity in Advertising and Ibp

Creative Message Strategy

Media Planning Essentials

Media Planning Newspapers Magazines Tv and Radio

Media Planning Advertising and Ibp in Digital and Social Media

Sales Promotion Point-Of-Purchase Advertising and Support Media

Integrating Direct Marketing and Personal Selling

Public Relations Influencer Marketing and Corporate Advertising

Filters

Exam 11: Executing the Creative

Which of the following is true of the production stage of television advertising process?

The most important function in the first few seconds of a television commercial is to:

A copywriter is deciding on the best approach for a magazine ad featuring a protein energy bar, and has narrowed down her options to two types-testimonial or dialogue.Which of the following is a major difference between a testimonial and a dialogue?

The overall visual impact through illustration relies on three broad factors: size, color, and medium.

Unlike print ads, websites:

In television advertising, the visual is important only if it is the main feature, and not if it plays a supportive role.

The World of Advertising and Integrated Brand Promotion

The Structure of the Advertising and Promotion Industry Advertisers Agencies Media and Support Organizations

The History of Advertising and Brand Promotion

Social Ethical and Regulatory Aspects of Advertising and Promotion

Advertising Integrated Brand Promotion and Consumer Behavior

Market Segmentation Positioning and the Value Proposition

Advertising Research

Planning Advertising and Integrated Brand Promotion

Managing Creativity in Advertising and Ibp

Creative Message Strategy

Media Planning Essentials

Media Planning Newspapers Magazines Tv and Radio

Media Planning Advertising and Ibp in Digital and Social Media

Sales Promotion Point-Of-Purchase Advertising and Support Media

Integrating Direct Marketing and Personal Selling

Public Relations Influencer Marketing and Corporate Advertising

Filters