Exam 13: Media Planning Newspapers Magazines Tv and Radio

Aside from the fact that cable TV offers more channels and more programming, what are the two other aspects that distinguish cable from network TV?

As a media class, television has many advantages.Narrowcasting is an example of which of the following advantages of television?

You are selling advertising space for a local radio station.However, many of your potential advertisers use television extensively because of its creative opportunities.What advantages would your radio station offer potential advertisers that television advertising cannot match?

As opposed to using digital media, using traditional media makes it easier to make an advertising campaign global.

The key issue concerning new forms of radio technology, such as satellite radio, is whether listeners will:

The newest options in radio is AM radio which is transmitted from satellites circling the earth.

With its multisensory stimulation, is the medium that defines what advertising is.

Which of the following is a disadvantage of using television as a medium of advertising?

The business head of a nationwide amusement park chain has asked the marketing director of the company to finalize this season's radio advertising plan and report back to him.The marketing director still needs to decide whether he should use local spot radio advertising or network radio advertising.How will his decision impact the company?

Even with the rapid growth of new media, the majority of all advertising dollars in the U.S still go to traditional print, radio, and television media.

Though it is limited to a one-dimensional presentation, radio is a medium with a setting for true creativity, often described as the theater of the mind.

Which of the following is an advantage of magazines as a medium of advertisement?

Digital media must synergize with traditional media in order to work most effectively.

Describe four main advantages of newspapers as a media class.

The categories of radio that an advertiser can choose from are .

Digital video recorders (DVRs) are used by consumers to watch programming on other channels while an advertisement is being broadcast.

In the U.S., the majority of the creative effort and money is spent on ad campaigns.

A reputed lifestyle magazine finds out that the number of its subscribers is declining, and the reason for this is that the magazine is published monthly.By the time its readers receive an edition, some of the trends suggested by it are already known to them.What should the magazine do to have more control over the recency of the trends it publishes and retain its readers?

As a media class, one disadvantage of magazines is that they are read quickly and discarded-this increases the possibility of the ad being easily forgotten.

Flyfisher magazine is published by the Federation of Fly Fishers.The magazine reaches a highly selective audience by offering content on fishing as a leisure activity.Which of the following is Flyfisher magazine's audience selectivity based on?