Question 1

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Accepted Answer

Dual distribution occurs when a firm emp

Question 2

Horizontal conflict refers to conflict that occurs between

Accepted Answer

A)  two different levels in a marketing channel. 
B)  members of upper management who make the marketing channel decisions and lower management who must implement these decisions. 
C)  two producers of the same product vying for the same distribution channel members. 
D)  two members in the same level of a marketing channel. 
E)  a firm's and its customers' goals. 
A)  two different levels in a marketing channel. 
B)  members of upper management who make the marketing channel decisions and lower management who must implement these decisions. 
C)  two producers of the same product vying for the same distribution channel members. 
D)  two members in the same level of a marketing channel. 
E)  a firm's and its customers' goals.

Question 3

In logistics, a two-way link between buyer and supplier that helps in monitoring service and anticipating future needs is referred to as

Accepted Answer

A)  inventory management. 
B)  dependability. 
C)  communication. 
D)  reverse logistics. 
E)  accountability. 
A)  inventory management. 
B)  dependability. 
C)  communication. 
D)  reverse logistics. 
E)  accountability.

Question 4

Which of these statements regarding supply chain customer service is most accurate?

Accepted Answer

A)  The output of a supply chain is measured in total units sold. 
B)  Customer service must be balanced against total logistics cost factors. 
C)  The output of a supply chain is measured either in total units sold or total number of customers served. 
D)  A firm's goal should be to provide superior customer service regardless of costs. 
E)  Customer service is the responsibility of marketing channel members and not the supplier network. 
A)  The output of a supply chain is measured in total units sold. 
B)  Customer service must be balanced against total logistics cost factors. 
C)  The output of a supply chain is measured either in total units sold or total number of customers served. 
D)  A firm's goal should be to provide superior customer service regardless of costs. 
E)  Customer service is the responsibility of marketing channel members and not the supplier network.

Question 5

Marcos stops at the shopping mall to purchase a new pair of jeans from an H&M store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a

Accepted Answer

A)  marketing tunnel. 
B)  consumer market. 
C)  marketing channel. 
D)  transactional conduit. 
E)  distribution matrix. 
A)  marketing tunnel. 
B)  consumer market. 
C)  marketing channel. 
D)  transactional conduit. 
E)  distribution matrix.

Question 6

What are the three steps involved in choosing a supply chain that aligns with an organization's marketing strategy?

Accepted Answer

(1) Understand the customers,

Question 7

An even more imprecise term than distributor, ________ can mean the same as retailer, wholesaler, and more.

Accepted Answer

A)  broker 
B)  order taker 
C)  agent 
D)  dealer 
E)  consumer 
A)  broker 
B)  order taker 
C)  agent 
D)  dealer 
E)  consumer

Question 8

There are four popular types of franchising, one of which is

Accepted Answer

A)  government-sponsored franchise systems. 
B)  service-sponsored franchise systems. 
C)  horizontal-marketing franchise systems. 
D)  contractual-sponsored franchise systems. 
E)  customer-oriented franchise systems. 
A)  government-sponsored franchise systems. 
B)  service-sponsored franchise systems. 
C)  horizontal-marketing franchise systems. 
D)  contractual-sponsored franchise systems. 
E)  customer-oriented franchise systems.

Question 9

A snack vending machine located in a university building creates both ________ utility.

Accepted Answer

A)  time and place 
B)  place and form 
C)  form and creation 
D)  possession and form 
E)  application and place 
A)  time and place 
B)  place and form 
C)  form and creation 
D)  possession and form 
E)  application and place

Question 10

When consumers shop online and then pick up their merchandise in a nearby store it is known as

Accepted Answer

A)  showrooming. 
B)  bait and switch. 
C)  BOPUS. 
D)  price shopping. 
E)  BORIS. 
A)  showrooming. 
B)  bait and switch. 
C)  BOPUS. 
D)  price shopping. 
E)  BORIS.

Question 11

Often companies must choose between a responsive supply chain and an efficient supply chain. This decision is based on

Accepted Answer

A)  the specific needs of customer segments. 
B)  monetary considerations. 
C)  supplier alternatives. 
D)  the business mission. 
E)  a lack of an appropriate channel captain. 
A)  the specific needs of customer segments. 
B)  monetary considerations. 
C)  supplier alternatives. 
D)  the business mission. 
E)  a lack of an appropriate channel captain.

Question 12

Walmart's marketing strategy is to be a reliable, lower-price retailer for a wide variety of mass consumption consumer goods. This strategy favors ________ designed to deliver products to consumers at the lowest possible cost.

Accepted Answer

A)  an integrated supply chain 
B)  a global supply chain 
C)  an efficient supply chain 
D)  a responsive supply chain 
E)  a customer service supply chain 
A)  an integrated supply chain 
B)  a global supply chain 
C)  an efficient supply chain 
D)  a responsive supply chain 
E)  a customer service supply chain

Question 13

The ________ and the Justice Department monitor channel practices that restrain competition, create monopolies, or otherwise represent unfair methods of competition under the provisions of the Clayton Act or the Sherman Act.

Accepted Answer

A)  Consumer Product Safety Commission 
B)  Better Business Bureau 
C)  Federal Trade Commission 
D)  American Marketing Association 
E)  Department of Commerce 
A)  Consumer Product Safety Commission 
B)  Better Business Bureau 
C)  Federal Trade Commission 
D)  American Marketing Association 
E)  Department of Commerce

Question 14

When a retailer owns a manufacturing operation, it is referred to as

Accepted Answer

A)  forward integration. 
B)  lateral integration. 
C)  a joint venture. 
D)  horizontal integration. 
E)  backward integration. 
A)  forward integration. 
B)  lateral integration. 
C)  a joint venture. 
D)  horizontal integration. 
E)  backward integration.

Question 15

What are some specific cost trade-offs that can be made in a logistics system?

Accepted Answer

Total logistics cost includes expenses a

Question 16

For logistics, the customer service concept suggests that firms should

Accepted Answer

A)  automate customer service. 
B)  maximize customer service levels. 
C)  minimize customer service levels. 
D)  minimize total logistics costs and let customer service be handled by the retailer. 
E)  satisfy users in terms of time, dependability, communication, and convenience. 
A)  automate customer service. 
B)  maximize customer service levels. 
C)  minimize customer service levels. 
D)  minimize total logistics costs and let customer service be handled by the retailer. 
E)  satisfy users in terms of time, dependability, communication, and convenience.

Question 17

An imprecise term for intermediaries that perform a variety of functions, including selling, maintaining inventories, extending credit is

Accepted Answer

A)  agents. 
B)  brokers. 
C)  retailers. 
D)  wholesalers. 
E)  distributors. 
A)  agents. 
B)  brokers. 
C)  retailers. 
D)  wholesalers. 
E)  distributors.

Question 18

Amazon.com was started with a simple idea: Use the Internet to ________ into the fastest, easiest, and most enjoyable shopping experience possible.

Accepted Answer

A)  transform book buying 
B)  build web-buying services 
C)  change purchases of consumer appliances 
D)  change Amazon's web page 
E)  ensure Amazon's retail store was transformed 
A)  transform book buying 
B)  build web-buying services 
C)  change purchases of consumer appliances 
D)  change Amazon's web page 
E)  ensure Amazon's retail store was transformed

Question 19

When Hunter went to the hardware store looking for gloves to wear while refinishing a table, he bought one pair because that was all he needed. But when the hardware store purchased the gloves, it purchased a case containing 100 pairs of identical gloves. Which logistical function did the hardware store perform for Hunter and its other customers?

Accepted Answer

A)  marketing 
B)  buying 
C)  sorting 
D)  assorting 
E)  risk-taking 
A)  marketing 
B)  buying 
C)  sorting 
D)  assorting 
E)  risk-taking

Question 20

Which of these products or services must typically be provided by traditional and not by digital marketing channels?

Accepted Answer

A)  car rental reservations 
B)  software 
C)  orthopedic surgery 
D)  music 
E)  education 
A)  car rental reservations 
B)  software 
C)  orthopedic surgery 
D)  music 
E)  education

Exam 15: Managing Marketing Channels and Supply Chains

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Horizontal conflict refers to conflict that occurs between

In logistics, a two-way link between buyer and supplier that helps in monitoring service and anticipating future needs is referred to as

Which of these statements regarding supply chain customer service is most accurate?

Marcos stops at the shopping mall to purchase a new pair of jeans from an H&M store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a

What are the three steps involved in choosing a supply chain that aligns with an organization's marketing strategy?

An even more imprecise term than distributor, ________ can mean the same as retailer, wholesaler, and more.

There are four popular types of franchising, one of which is

A snack vending machine located in a university building creates both ________ utility.

When consumers shop online and then pick up their merchandise in a nearby store it is known as

Often companies must choose between a responsive supply chain and an efficient supply chain. This decision is based on

Walmart's marketing strategy is to be a reliable, lower-price retailer for a wide variety of mass consumption consumer goods. This strategy favors ________ designed to deliver products to consumers at the lowest possible cost.

The ________ and the Justice Department monitor channel practices that restrain competition, create monopolies, or otherwise represent unfair methods of competition under the provisions of the Clayton Act or the Sherman Act.

When a retailer owns a manufacturing operation, it is referred to as

What are some specific cost trade-offs that can be made in a logistics system?

For logistics, the customer service concept suggests that firms should

An imprecise term for intermediaries that perform a variety of functions, including selling, maintaining inventories, extending credit is

Amazon.com was started with a simple idea: Use the Internet to ________ into the fastest, easiest, and most enjoyable shopping experience possible.

Which of these products or services must typically be provided by traditional and not by digital marketing channels?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

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