Exam 17: Integrated Marketing Communications and Direct Marketing

The ability of customers to avail themselves of numerous websites for almost anything they want, as well as the ability to engage in electronic dialog with marketers for the purpose of making informed decisions, are dimensions of ________, one of the reasons consumers shop and buy online.

When Andrea visited www.disneystore.com, she looked at several different classic Winnie the Pooh plush animals before she selected Piglet and Tigger and put them in her shopping cart. She next went to checkout where she confirmed her purchase, typed in her address, and concluded the transaction by providing her credit card information. In terms of customer experience, this example describes the ________ website design element.

Collaborative filtering gives marketers the ability to make a dead-on sales recommendation to a buyer in

The consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences is referred to as

In terms of the online customer experience, community refers to

In marketspace, buzz refers to

To gauge website stickiness, a company monitors

In terms of the online customer experience, ________ is defined as the dialog that unfolds between the website and its users.

Travel websites such as Priceline.com are designed to be ________ oriented, with emphasis on destinations, scheduling, and prices.

Figure 17-1 -Consider Figure 17-1 above. Box F refers to which of these website design elements?

The solicitation of a consumer's consent (called "opt-in") to receive e-mail and advertising based on personal data supplied by the consumer is referred to as

The most common cross-channel shopping and buying path is to browse one or more websites and then

Define spam and viral marketing.

Seven Cycles creates ________ in its creation of customized bikes for its customers in 40 countries.

Which of these characteristics of online shopping contributes to its convenience?

Pizza Hut's website customization is achieved in several ways, but the primary utility is to

Choiceboard and personalizationtechnologies that invite customers to engage in an electronic dialog with marketers for the purpose of making informed choices is referred to as

iVillage.com is a website for women that encourages its users to discuss health and beauty, parenting, personal finances, career management, and relationships. This website is an example of

Because online shoppers seek information, evaluate alternatives, and make purchase decisions on their own time, they are

Matthew is planning a trip to Mexico for spring break. One night about midnight, he decides to visit Orbitz, an airline, car rental, and lodging electronic reservation system, to book his flight using the computer in his dorm room. It takes him about two seconds to connect to Orbitz, where he is prompted to enter his preferred travel dates and times and to specify whether schedule or price is most important to him. Matt is on a tight budget, so he specifies price. A second or two later, data about several flights on various airlines, arranged from least to most expensive, appear on his computer screen. He requests aisle seats on a two-stop itinerary because this best meets his budget and scheduling preferences. Orbitz then prompts Matt to provide his credit card information to complete the booking process. Then he prints a copy of his receipt and itinerary. The total time to complete the transaction is less than five minutes. Orbitz created customer value for Matt by contributing to which of the following form(s) of utility?