Question 1

Social networks are

Accepted Answer

A)  dating websites such as eHarmony. 
B)  Internet browsers like Safari or Firefox. 
C)  specific social media such as Facebook, Twitter, LinkedIn, and Instagram. 
D)  the replacement for e-mail to send private digital messages. 
E)  social media websites that are the high in self-disclosure but low in media richness. 
A)  dating websites such as eHarmony. 
B)  Internet browsers like Safari or Firefox. 
C)  specific social media such as Facebook, Twitter, LinkedIn, and Instagram. 
D)  the replacement for e-mail to send private digital messages. 
E)  social media websites that are the high in self-disclosure but low in media richness.

Question 2

Another term sometimes used interchangeably with social media is

Accepted Answer

A)  net platforms. 
B)  Web Redux. 
C)  user platforms. 
D)  Web 2.0. 
E)  peer-to-peer networking. 
A)  net platforms. 
B)  Web Redux. 
C)  user platforms. 
D)  Web 2.0. 
E)  peer-to-peer networking.

Question 3

Performance measures for social media are

Accepted Answer

A)  more likely to track short-term goals than those for traditional media. 
B)  harder to track than traditional media such as newspapers and magazines because marketing managers can get real figures for the circulation numbers. 
C)  easiest to track using Twitter. 
D)  more specific than those for traditional media because of the ease of tracking online behavior. 
E)  very predictive when it comes to anticipating what will "go viral." 
A)  more likely to track short-term goals than those for traditional media. 
B)  harder to track than traditional media such as newspapers and magazines because marketing managers can get real figures for the circulation numbers. 
C)  easiest to track using Twitter. 
D)  more specific than those for traditional media because of the ease of tracking online behavior. 
E)  very predictive when it comes to anticipating what will "go viral."

Question 4

Frequently used Facebook measures include ________ (the number of people who have opted in to a brand's messages at a given time) and ________ (if someone visits five times in one day, he or she is counted once).

Accepted Answer

A)  followers; fans 
B)  unique fans; visitors 
C)  fans; unique visitors 
D)  fans; unique page views 
E)  followers; unique visitors 
A)  followers; fans 
B)  unique fans; visitors 
C)  fans; unique visitors 
D)  fans; unique page views 
E)  followers; unique visitors

Question 5

A social media marketing plan should reach ________ in hope that they become "influentials" and eventually "evangelists."

Accepted Answer

A)  two-way communicators 
B)  end users 
C)  active consumers 
D)  followers 
E)  connections 
A)  two-way communicators 
B)  end users 
C)  active consumers 
D)  followers 
E)  connections

Question 6

Which social network has found a niche in helping small business networks reach potential customers, as well as filling its traditional role of connecting job seekers and jobs?

Accepted Answer

A)  Twitter 
B)  YouTube 
C)  Facebook 
D)  LinkedIn 
E)  Pinterest 
A)  Twitter 
B)  YouTube 
C)  Facebook 
D)  LinkedIn 
E)  Pinterest

Question 7

Which of these smartphone apps is made possible through mobile marketing?

Accepted Answer

A)  Instagram 
B)  location-based promotions 
C)  Twitter 
D)  Candy Crush 
E)  music-streaming services 
A)  Instagram 
B)  location-based promotions 
C)  Twitter 
D)  Candy Crush 
E)  music-streaming services

Social networks are

Another term sometimes used interchangeably with social media is

Performance measures for social media are

Frequently used Facebook measures include (the number of people who have opted in to a brand's messages at a given time) and (if someone visits five times in one day, he or she is counted once).

A social media marketing plan should reach ________ in hope that they become "influentials" and eventually "evangelists."

Which social network has found a niche in helping small business networks reach potential customers, as well as filling its traditional role of connecting job seekers and jobs?

Which of these smartphone apps is made possible through mobile marketing?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters

Exam 20: Personal Selling and Sales Management

Social networks are

Another term sometimes used interchangeably with social media is

Performance measures for social media are

Frequently used Facebook measures include ________ (the number of people who have opted in to a brand's messages at a given time) and ________ (if someone visits five times in one day, he or she is counted once).

A social media marketing plan should reach ________ in hope that they become "influentials" and eventually "evangelists."

Which social network has found a niche in helping small business networks reach potential customers, as well as filling its traditional role of connecting job seekers and jobs?

Which of these smartphone apps is made possible through mobile marketing?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters

Frequently used Facebook measures include (the number of people who have opted in to a brand's messages at a given time) and (if someone visits five times in one day, he or she is counted once).