Exam 7: Understanding and Reaching Global Consumers and Markets

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Cross-cultural analysis refers to the study of

The ________ arrangement between Ericsson, a Swedish telecommunications firm, and CGCT, a French switch maker, enabled them together to beat out AT&T for a $100 million French contract.

A country's income distribution is important because it gives a more reliable picture of a country's ________ than just per capita income alone.

In international commerce, a quota refers to

Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged: "Put a Tiger in Your Tank." This type of global promotional strategy is known as

Tariffs refer to

There are ________ World Trade Organization countries, including the United States, which account for more than 98 percent of world trade.

The U.S. motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the United States. Harley-Davidson uses

Since 1963, the guiding principle of Mary Kay, Inc., has been based on

Cultural symbols are

Because different societies often attach alternate meanings to things, these representations of ideas are referred to as

Tiffany & Company knows that Japanese are superstitious about the number four. As a result, Tiffany sells its fine glassware and china in sets of five, not four, in Japan. Tiffany uses its knowledge of ________ to avoid connecting its products with the number four.

A multidomestic marketing strategy refers to

The ________ imposed on imported bananas by European Union countries cost consumers $2 billion a year in higher prices.

The Malaysian government exchanged 20,000 tons of rice for an equivalent amount of Philippine corn. This transaction is an example of a

Values are

Describe the World Trade Organization (WTO) and its purpose.

Which of the following is an advantage inherent in the use of licensing as a global market entry strategy?

To eliminate the need to continually monitor currency exchange rates, ________ of the countries in the European Union (EU) have adopted a common currency called the euro.