Exam 8: Demand Management and Forecasting

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Which of the following practices is a form of demand management?

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In the context of demand management,the loss and replacement of customers is known as churn.

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Economists want to forecast the demand for automobiles (cars,SUVs and light trucks)as a function of gas prices.Historical data has shown that this relationship can be approximated by a straight line.Which forecasting technique is best suited in this situation?

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The naive approach to forecasting makes use of the linear regression technique.

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In measuring the forecast accuracy,bias is measured by the cumulative sum of forecast errors.

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What is the demand pattern that can be used to describe the demand for NFL merchandise around the Super Bowl every year?

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Simple linear regression is used as a forecasting technique when there are multiple independent variables.

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In the forecasting process,the step of selecting a forecasting technique occurs before determining the time horizon for the forecast.

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The exponential smoothing forecasting technique is a form of weighted moving average.

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What is the demand pattern that can be used to describe the drop in demand for consumer products that coincides with economic recession periods?

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In forecasting,what is the Mean Absolute Percent Error (MAPE)?

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In overforecasting

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A smoothing constant of 0.2 will cause the exponential smoothing forecasting technique to react more quickly to a sudden change in historical demand as compared to using a smoothing constant value of 0.7.

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Vitamix,a producer of high quality blenders which has a seasonal demand,sells the product through in-store demonstrations at other retail partner stores during the holiday season.During the rest of the year,they use company-owned stores and their online website to sell the product.The company is using a practice called

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The act of removing seasonal variation from a time series to better estimate trend is known as ________.

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In overforecasting,either the forecaster is too optimistic or,the thing being forecasted is performing better than expected.

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In the case of positive bias,people tend to ________.

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The double exponential smoothing technique requires the use of two smoothing constants.

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The random variation that occurs in any time series is known as the ________ component.

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The measure of forecasting error used in computing variance is known as ________.

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